If you could find one platform where you could organise and manage all your franchise resources, why wouldn’t you use it!
As your franchise brand grows, you may start to come across niggly little issues, which if not dealt with, can lead to bigger problems. Especially when it comes to centralising marketing for a growing network of franchisees or controlling the often numerous informational resources. Here at Coconut, we understand franchising, and we understand how to help you achieve your goals, whether this is for recruitment, marketing, or keeping your franchisees on track. Which is why we have people in the team who are now working at resolving your system problems… not quite around the clock, but definitely at times when the rest of us are asleep!
Have you met Adam Knight, AKA Big Ad? He is passionate about helping you resolve issues you’ve shared with us, some of which you may not yet be aware you have. “We’ve been working on Franchise Cloud for 18 months, it started as a system which would allow us to work with whole franchise networks, not just with a franchise’s Head Office, for things like digital marketing and reporting. When someone is running online advertising for hundreds of franchisees, for example, we’ve experienced how difficult it can be to easily administer payments, issue reporting and regular network wide updates instead of email/telephone calls for each separate franchisee.”
If you’ve also encountered this type of issue with your network, you’ll know, first-hand, how frustrating it can become. Which is why Adam, and the team, set about finding a solution. “We’ve created a system which allows Head Office to easily manage all of the resources the whole network needs to be successful, but also empowers franchisees to login, communicate with HQ, access anything they need and see their personal reports. They can also direct questions to HQ or the Coconut team as a marketing partner if we’re working on their campaigns, to ask for changes, without Head Office having to act as a go-between. Franchisees can also manage their payments, and receive regular updates on how their campaigns are performing, comparing data from across the network.”
Wait, there’s more!
We quickly realised Franchise Cloud could offer clients even more! As a hub, you can upload your operations manual, marketing collateral and templates, manage your franchisees’ websites or even their email marketing campaigns. “This isn’t some off-the-shelf software,” Ads continues. “Because we understand franchising, we know how unique every brand is. So, we tailor your Franchise Cloud to your specific needs. We use a franchise-aware, user-permissions system, to drive what people in your franchise network need to see and do. This ranges from Head Office to franchisee staff, to your marketing partners. Every module within Franchise Cloud can understand the various roles and relationships which make-up your business.
Your problems, our solution
We love franchising, which probably sounds twee! But, it’s what inspires us to never just be a supplier to our clients. “We aim to become a trusted expert partner,” Ads continues. “So, we see and hear directly, the problems which come from running a successful franchise system. The key issues we kept hearing were around centralisation, organisation, and controlling access to confidential information. There were also issues around permissions and how to, for example, share training videos in such a way they can’t be saved or shared outside the network. By building additional functionality within our internal client management tool, we believe we’ve empowered franchisors to keep control over who in your network can access any single piece of content.”
But, we’re not quite done!
As you can imagine, software is always being developed and improved, as new technology is created. “We’re currently recording a host of tutorial videos which will show exactly how each part of the system works,” Ads explains. “These will also show you how you can easily manage your content within the system, and how to manage some of the administrative tasks involved with keeping a network organised and successful, from within Franchise Cloud. There’s so much scope with Franchise Cloud, to bring you an efficient system which enables you to operate your franchise the way you need to, without any compromises. This is our ultimate goal.”
To find out more about Franchise Cloud, take a look on our website, or give us a call to arrange an in-depth discussion around your needs.