Dec 5, 2012 | Coconut Workshops, Events
With the franchise industry changing fast, it’s vital to keep up with the latest thinking for franchise recruitment. This is a unique opportunity to gain up to date insight on the latest marketing techniques that can help boost your franchise recruitment.
Topic: How To Improve Your Franchisee Conversion to 1-in-28
Date & Location: 3rd December 2013 – Midlands
Places available: 10
View our 3 minute workshop video
Coconut Creatives is the ONLY franchise marketing specialist offering workshops that bring together independent experts in the key fields of marketing, PR, copywriting, branding, social media and events to show you how they all effectively combine to produce excellent results.
You’ll take away some really valuable pointers to utilise within your own business, including:
- Your perfect business ‘elevator pitch’ for use on flyers, prospectus & at exhibitions
- Top copy tips for franchise advertising and PR
- Franchise branding ideas to help you stand out from the rest
- Video concepts that get prospects listening to you
- An applied budget matrix to manage your recruitment
- A professional structure for your marketing
- Benchmarking your current performance against other Franchisors – see how you currently perform!
- Plus, personal feedback on our 1 to 1 afternoon sessions, worth £450!
“Warm, engaging and creative workshop. We found the day extremely motivating covering so many relevant topics inspiring us to move forward with many of the ideas given.”
Janet Walmsley, OSCAR.
Current Promotion
Places booked 6 weeks in advance will be entitle to our early bird offer – 2 places for the price of 1.
Email Lucy or call 01725 511673 to check availability, for more information, an agenda or a booking form.
Dec 5, 2012 | Coconut Workshops, Events
Does social media baffle you? Do you know whether Facebook, Twitter or LinkedIn will yield a better result for your business? This is a unique opportunity to gain up to date insight on the latest social media marketing techniques that can help boost your franchise recruitment.
Topic: How to Utilise Social Media Platforms to Support Your Franchise Recruitment
Date & Location: 29th October 2013 – London
Places available: 10
View our 3 minute workshop video
Our Social Media workshop is presented by speakers that work in their area of specialism. They are up to date with the latest thinking and theories and test them in practice. The workshop is designed to help you understand and get fresh ideas on how a Social Media Strategy works and how it fits with franchising. This includes sessions on how to integrate your perfect pitch into Social Media, how to utilise video marking and some practical solutions to using Social Media to help convert your prospects.
What you will take away:
- How social media fits with franchising
- Specific ways to use social media to help convert your leads
- Integrating your Perfect Pitch into social media channels
- Benchmarking your current performance against other Franchisors – see how you currently perform!
- Plus, personal feedback on our 1 to 1 afternoon sessions, worth £450!
“I would not hesitate to recommend the Coconut Workshops, they really get you thinking about the methods and details that are so important in franchise recruitment,” says David Lydiat from Mail Boxes Etc.
Current Promotion
Places booked 6 weeks in advance will be entitled to our early bird offer – 2 places for the price of 1.
Please email Lucy or call 01725 511673 for more details, to make a booking or receive an agenda.
Been to a workshop? Want something more bespoke? We offer a limited number of Strategy Sessions at our Peak District and Bournemouth offices. Click here to review how this could help your business.
Dec 5, 2012 | Coconut Workshops, Events
A detailed day taking you into the depths of core media channels. Throughout the day, the speakers will show you specific channels: when and why to use them and how to capitalise on each one for quality lead generation.
Topic: The best media channels for franchise recruitment
Date & Location: 4th April 2013 – London
Places available: 10
View our 3 minute workshop video
What’s covered:
- Use of eshots: how to double your response from eshots you currently do through third party databases
- A look at suitable database options from outside the franchise industry. Fishing in a different pond helps you stand out and gets results
- Why and when to use magazines (and of course, which magazines are currently performing)
- How to write killer copy: essential headlines and call to actions which generate results
- When to plan your media and how different media link together for optimum results
“I would not hesitate to recommend the Coconut Workshops, they really get you thinking about the methods and details that are so important in franchise recruitment,” says David Lydiat from Mail Boxes Etc.
Current Promotion
Places booked 6 weeks in advance will be entitled to our early bird offer – 2 places for the price of 1.
Please email Lucy or call 01725 511673 for more details, to make a booking or receive an agenda.
Been to a workshop? Want something more bespoke? We offer a limited number of Strategy Sessions at our Peak District and Bournemouth offices. Click here to review how this could help your business.
Nov 19, 2012 | Clients in the Media, News
Cafe2U van on beach
Cafe2U, client of Coconut Creatives, is the world’s largest mobile coffee franchise. Cafe2U continues to grow worldwide and is proud to announce its launch in South Africa. South Africa will be the third international market, next to Germany and New Zealand, that Cafe2U has added to its growing global franchise network in 2012. South Africa is a discerning marketplace offering huge growth potential for Cafe2U’s latest Master Franchise owner, Marco Da Silva.
Marco knows the potential of the South African coffee market from first-hand experience. In 2007, Marco and his cousin Dylan launched renowned Mokador Coffee in Johannesburg, operating as the sole distributors of this premium Italian roasted coffee brand to the South African market.
Marco knows from his experience that the South African market differs from the Australian and English marketplace, even though the coffee culture is quickly developing, it remains about 10 years behind. However, the demand for quality coffee is growing rapidly and so Marco feels this is the perfect time to introduce Cafe2U’s mobile franchises to the market, as there is a definite space for Cafe2U.
“Many of the businesses in South Africa are in business parks meaning employees need to drive to get to their local café. Cafe2U offer amazing coffee and café style bites served at your business address, which is a concept we believe consumers will be very excited about,” says Marco.
“We cannot wait to launch our first van into the market and introduce South Africa to the amazing coffee in the most convenient way possible. The South African coffee scene is going through a mini revolution,” adds Marco.
With a population of just over 50 million, Cafe2U International’s Managing Director Derek Black believes this is a rare opportunity for Cafe2U to be part of the evolving demand for quality espresso coffee in South Africa.
“Cafe2U is already the largest mobile coffee franchise in the world and this development in the South African market marks the beginning of a powerful new clientele and incredible growth opportunity,” says Derek.
Cafe2U have won a multitude of awards for their franchise business model, their coffee and for their service levels. Founded in Australia, Cafe2U has been operating the business for 10 years and have expanded their franchise model to the UK 5 years ago. They already have over 50 franchise partners across the UK, and over 100 in Australia and have successfully launched in the US in 2011.
If you would like to find out how Coconut Creatives can help your franchise generate great PR please click here
Nov 15, 2012 | Coconut in the Media, News
Many franchisors find the task of planning the next steps in their franchise recruitment a daunting task but with just a few simple steps you can lay the groundwork for another successful year, says Sally Butters, Director of Media at Coconut Creatives.
October through to April is the most important time of year to focus on franchise recruitment. As we approach Christmas and New Year many people will start to re-evaluate their life choices, and a big part of this is their career. We are all familiar with cyclical national headlines such as ‘new year, new career’, but how you maximise your opportunities to capitalise on franchise recruitment during this time starts right now.
Click here to read the full blog post on Select Your Franchise
