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Riding For Victory: Coconut’s Cycle Challenge!
For the countless women struggling to re-enter the workplace, Smart Works is a lifeline! Through interview coaching, and the donation of an interview-ready outfit, women are being empowered to change their own lives. Which is why Coconut embarked on a fundraiser to...
Empowering Women in Business 2023
New to Coconut, and new to franchising, we sent Nathalie Buckley and Lyndsey Hancock to their first ever franchise event. Here, Nathalie shares what she loved about attending the BFA’s EWIB conference!
Coconut planting trees for Christmas… and beyond
At Coconut, we’ve been thinking differently this year. As well as focusing on the wellbeing of our team, we’re focused on the wellbeing of the Planet!They’re a conscientious bunch, over at Coconut! Which is why, rather than contributing to the world’s emissions,...
FranTech designed with franchising in mind
When it comes to franchise technology, very few systems are geared for our industry, or the unique franchisor/franchisee relationship. Adam Knight thinks franchisors – you – deserve better During our many (many) years of working with franchisors from every possible...
SEO: Topic Clusters and Pillar Pages
What are they and why do they matter? Coconut’s Digital Marketing Manager, Ian Easton, brings the lowdown. “It changes almost daily”. Since time immemorial, this has been the message on the flux of SEO. When us Digital Marketers think we have a handle on it, kaboom –...
Content trends for attracting audience attention
In our Whiteboard Weekly #44, Adam highlighted the trends we’re seeing in Google for franchise recruitment. To help focus your content, Steph offers insight into how to aim it at what audiences want. When thinking about what content to create it would be great –...
Whiteboard Weekly #34 – Using Video Marketing During COVID-19
Without even noticing, we have all become video marketers in the past few weeks! This may have only been a Zoom call with colleagues, but it shows that during this time, video communication is the number one way to deliver your message. I believe that the businesses...
Whiteboard Weekly #33 – Franchise Recruitment Update (COVID-19)
In my last franchise recruitment update in January, I spoke about how post-Brexit we could be seeing a better year for overall interest in franchising. Cleary the events of the last few weeks have changed any predictions made for this year! At this very moment, things...
Insights from the PR Industry
Can the franchise industry benefit from the type of content the PR industry are publishing? Just as we see spikes in Google searches, there are spikes in the type of content journalists – on and off line – produce. The journalism trends below, show the types of...
Whiteboard Weekly #32 – Native Communications
Communication has changed immensely, and continues to do so all the time. But how often do you adapt how you communicate with your prospects? Most businesses still rely heavily on phone calls and email, and I’m guessing you do too. Whilst these are still valid...
Whiteboard Weekly #31 – It’s all about Attention!
The pace of change in technology, the way we communicate and how we consume content has never been faster! This change is leading to an almighty battle for the ‘Attention’ of our prospects and clients as their behaviors change and develop. It is essential in this...
Whiteboard Weekly #30 – What can your prospects find out about you online?
Let’s admit it, we all believe we can research our own purchasing decisions with the help of Google and rely less on companies to guide our decisions. But are we all crystal clear on what our prospects can find out about us online? Do we do enough to ensure we have...
Inside Coconut: Episode 3
Welcome to Episode 3 of #InsideCoconut, the first episode of 2020! This month we’re focussing on our event, held in November last year, Franchise Fest 2019. The event was a fabulous success, with some wonderful speakers and brilliant evening entertainment. We had an...
Whiteboard Weekly #29 Your Prospect’s Journey
Welcome back to the first #WhiteboardWeekly episode of 2020! This week Adam talks to us about understanding your prospect's journey. Whatever products you're selling, whether it's B2B or B2C, you need to evaluate who they're going to use, what your competitors are...
Whiteboard Weekly #28 Franchise Recruitment Update
As we say goodbye to 2019, Adam Lovelock gives us an update on how the landscape of Franchise Recruitment is looking. Adam covers issues of uncertainty, the political climate and what we can expect from 2020. If you have any questions please leave a comment below and...
Whiteboard Weekly #27 Repurposing Content
In this episode of #WhiteboardWeekly we join Mark Harman from Red Book Productions as he discusses repurposing video content. From creating one video and turning it into loads of smaller bits of content, to turning a few videos from your franchise conference into...
Inside Coconut: Episode 2
We're already at episode 2 of Inside Coconut, where you join us at Coombe Abbey near Coventry for the planning of Franchise Fest 2019. Adam, Laura, Helen and Mark head to the venue to make sure everything is set for the 20th November. This year at Franchise Fest we're...
Inside Coconut: Episode 1
Inside Coconut is a monthly video series following the Coconut Creatives team behind the scenes. This first episode covers our summer training session where we discussed our company values. We wanted to create some new values that the team could really live...
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