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SEO: Topic Clusters and Pillar Pages

SEO: Topic Clusters and Pillar Pages

What are they and why do they matter? Coconut’s Digital Marketing Manager, Ian Easton, brings the lowdown. “It changes almost daily”. Since time immemorial, this has been the message on the flux of SEO. When us Digital Marketers think we have a handle on it, kaboom –...

So, what exactly is Franchise Cloud?

So, what exactly is Franchise Cloud?

If you could find one platform where you could organise and manage all your franchise resources, why wouldn’t you use it! As your franchise brand grows, you may start to come across niggly little issues, which if not dealt with, can lead to bigger problems. Especially...

Content trends for attracting audience attention

Content trends for attracting audience attention

In our Whiteboard Weekly #44, Adam highlighted the trends we’re seeing in Google for franchise recruitment. To help focus your content, Steph offers insight into how to aim it at what audiences want. When thinking about what content to create it would be great –...

Insights from the PR Industry

Can the franchise industry benefit from the type of content the PR industry are publishing? Just as we see spikes in Google searches, there are spikes in the type of content journalists – on and off line – produce. The journalism trends below, show the types of...

Inside Coconut: Episode 3

Welcome to Episode 3 of #InsideCoconut, the first episode of 2020! This month we’re focussing on our event, held in November last year, Franchise Fest 2019. The event was a fabulous success, with some wonderful speakers and brilliant evening entertainment. We had an...

Whiteboard Weekly #29 Your Prospect’s Journey

Welcome back to the first #WhiteboardWeekly episode of 2020! This week Adam talks to us about understanding your prospect's journey. Whatever products you're selling, whether it's B2B or B2C, you need to evaluate who they're going to use, what your competitors are...

Whiteboard Weekly #28 Franchise Recruitment Update

As we say goodbye to 2019, Adam Lovelock gives us an update on how the landscape of Franchise Recruitment is looking. Adam covers issues of uncertainty, the political climate and what we can expect from 2020. If you have any questions please leave a comment below and...

Whiteboard Weekly #27 Repurposing Content

In this episode of #WhiteboardWeekly we join Mark Harman from Red Book Productions as he discusses repurposing video content. From creating one video and turning it into loads of smaller bits of content, to turning a few videos from your franchise conference into...

Inside Coconut: Episode 2

We're already at episode 2 of Inside Coconut, where you join us at Coombe Abbey near Coventry for the planning of Franchise Fest 2019. Adam, Laura, Helen and Mark head to the venue to make sure everything is set for the 20th November. This year at Franchise Fest we're...

Inside Coconut: Episode 1

Inside Coconut is a monthly video series following the Coconut Creatives team behind the scenes. This first episode covers our summer training session where we discussed our company values. We wanted to create some new values that the team could really live...

Whiteboard Weekly #26 Video Testimonials

This week Video Producer and owner of Red Book Productions Mark Harman will be talking us through the importance of video testimonials! If you have any questions please leave a comment below👇and we’ll answer it in a future video.

Franchising’s Got Talent

This year’s Franchise Fest is being held at Coombe Abbey, Warwickshire on 20th– 21st November and we are on the lookout for talented franchisees, suppliers, performers, acts and brands.  Promoting everything that is special about franchising is the backbone of...

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