At Coconut, we’ve been thinking differently this year. As well as focusing on the wellbeing of our team, we’re focused on the wellbeing of the Planet!
They’re a conscientious bunch, over at Coconut! Which is why, rather than contributing to the world’s emissions, they’re doing what they can to offset the carbon footprint of the team – and of their clients!
Every year, thousands of cards with pretty sparkles and cutesy designs, are sent across the UK. However, the University of Exeter discovered, in 2021, how sending just one card, produces about 140 grams of carbon dioxide. This is addition to those designs which are not combustible, or can’t be recycled. And these are just the cards. Add to this the impact of sending gifts, too!
So, in a bid to be different, and positively impact the world, Coconut Marketing have planted 2,000 trees on behalf of their clients for Christmas, at projects in Kenya and Mozambique, through Ecologi. Although neither country need Coconut trees, by helping with the reforestation programme of Eden Reforestation Projects, they’re making a difference on your behalf.
This is in addition to the individual tree planting activities some of the Coconut team have supported this year, through TreeApp. Planting, another 250 trees around the world.
The impact of this mindful gift means the Coconuts have saved 2.63 tonnes of CO2e or 8m2 of sea ice. The equivalent of two long haul flights, or 6,525 miles in the car! Happy Christmas!
Coconut has also supported two ecosystem projects on behalf of staff, something the whole team is supportive of:
- Peatland restoration and conservation in Indonesia
- This will help to protect habitat thought to be home to up to 10% of the world’s remaining Bornean orangutan population, so future generations can enjoy their antics.
- Generating electricity from landfill gas in Brazil
The objective of this project is to collect the landfill gas produced in the Uberlândia landfills and use it to generate electricity, preventing environmentally damaging methane from being released into the atmosphere. The project expects to produce 354,968 MWh of energy during its lifetime.
Adam Lovelock, one of Coconut’s Directors says, “At Coconut Marketing, we’re committed to being environmentally responsible and supporting sustainable practices. Which is why we decided to donate to Ecologi, and support regeneration projects around the world, rather than sending traditional Christmas presents to our clients. We hope our contribution will have a positive impact on combating climate change, and encourage others to join us in supporting this important cause.”
What a lovely bunch, the Coconuts are!
To see and/or track any of the projects Coconut are supporting, visit: ecologi.com/coconutmarketing
Or, to start your own low carbon business forest, visit: ecologi.com/coconutmarketing?r=6390aa29224db807b7d14e56