Dec 25, 2022 | Blogs, Coconut News
At Coconut, we’ve been thinking differently this year. As well as focusing on the wellbeing of our team, we’re focused on the wellbeing of the Planet!
They’re a conscientious bunch, over at Coconut! Which is why, rather than contributing to the world’s emissions, they’re doing what they can to offset the carbon footprint of the team – and of their clients!
Every year, thousands of cards with pretty sparkles and cutesy designs, are sent across the UK. However, the University of Exeter discovered, in 2021, how sending just one card, produces about 140 grams of carbon dioxide. This is addition to those designs which are not combustible, or can’t be recycled. And these are just the cards. Add to this the impact of sending gifts, too!
So, in a bid to be different, and positively impact the world, Coconut Marketing have planted 2,000 trees on behalf of their clients for Christmas, at projects in Kenya and Mozambique, through Ecologi. Although neither country need Coconut trees, by helping with the reforestation programme of Eden Reforestation Projects, they’re making a difference on your behalf.
This is in addition to the individual tree planting activities some of the Coconut team have supported this year, through TreeApp. Planting, another 250 trees around the world.
The impact of this mindful gift means the Coconuts have saved 2.63 tonnes of CO2e or 8m2 of sea ice. The equivalent of two long haul flights, or 6,525 miles in the car! Happy Christmas!
Coconut has also supported two ecosystem projects on behalf of staff, something the whole team is supportive of:
- Peatland restoration and conservation in Indonesia
- This will help to protect habitat thought to be home to up to 10% of the world’s remaining Bornean orangutan population, so future generations can enjoy their antics.
- Generating electricity from landfill gas in Brazil
The objective of this project is to collect the landfill gas produced in the Uberlândia landfills and use it to generate electricity, preventing environmentally damaging methane from being released into the atmosphere. The project expects to produce 354,968 MWh of energy during its lifetime.
Adam Lovelock, one of Coconut’s Directors says, “At Coconut Marketing, we’re committed to being environmentally responsible and supporting sustainable practices. Which is why we decided to donate to Ecologi, and support regeneration projects around the world, rather than sending traditional Christmas presents to our clients. We hope our contribution will have a positive impact on combating climate change, and encourage others to join us in supporting this important cause.”
What a lovely bunch, the Coconuts are!
To see and/or track any of the projects Coconut are supporting, visit: ecologi.com/coconutmarketing
Or, to start your own low carbon business forest, visit: ecologi.com/coconutmarketing?r=6390aa29224db807b7d14e56
Aug 5, 2016 | Coconut News
While everyone relaxes on their summer holidays, the team at Coconut are still working at full speed! We’re hard at work making sure that we’re ready to fully support our clients throughout the busy Autumn recruitment period. We always tell our clients how important preparation is for franchise recruitment so we’re practicing what we preach and working to help our team improve their skills and develop their roles within the business.
Our team training is taking place in August as we restructure internally to make sure everyone in the team is utilised fully to bring an even more comprehensive range of services to our clients. Recognising the important of investing in our team is how we manage to stay ahead in our industry and keep our team happy and stronger than ever. We’ll be taking a few days out to regroup and make sure that everyone’s on track before we launch into the busiest time of year for franchise recruitment.
We spend a huge amount of time investing in our team to make sure our business is as strong as possible. Continuous training and investment allows us to develop new services and better ways of working so that our clients get the very best from the work they do with us.
In addition to training the team, we’re also working hard to launch brand new products for our clients in the Autumn to keep expanding our offering and to make sure that our clients stay ahead in THEIR industries. As the digital world continues to advance, we know that we need to stay ahead of changes and make sure that we are one step ahead!
Watch this space to find out more about our new products and services that will be released in the Autumn. Or contact us on 01725 511 673 or firstname.lastname@example.org to find out more about how we could help you ramp up your marketing.
Jun 13, 2016 | Coconut News, News
This month, Coconut Creatives is the Silver Sponsor of the bfa Annual Conference. As one of the biggest events in the franchise recruitment calendar, we’re so pleased to be involved and sponsoring for the second year in a row. We’re looking forward to seeing our clients, affiliates and new faces in the industry.
Not only are we sponsoring the event, our very own Adam Lovelock, Head of Online Marketing, will be joining the likes of Baroness Karren Brady and Iwan Thomas MBE by sharing his expertise and knowledge with attendees of the conference. As one of our technology geeks, Adam will be sharing his knowledge on ‘How to Transform your Business Through Technology’ at 3pm on the first day of the conference.
The conference is the centrepiece networking and knowledge sharing event on the bfa calendar and offers unrivalled opportunities for franchisors and professionals from the sector to make new connections, share invaluable advice and insight and be inspired.
“As our second year as Silver sponsors of the Conference, we’re looking forward to seeing new and old faces. The Conference is a great opportunity for everyone in the franchise industry to network and share their knowledge and advice with fellow franchisors and service providers. We always learn something new that we can take home and implement in our business to help us grow and develop. Coconut will also be sharing our own knowledge at the event to help others take away more information to continue building their businesses,” explains Paul Clegg, Managing Director at Coconut Creatives.
We will also be there to support our clients at the Franchisor of the Year awards. We’ve got a few in the running so we’re looking forward to hearing all about the winners and congratulating them on the evening!
To find out more about working with Coconut Creatives or attending one of our workshops in 2016, please contact us on 01725 511 673 or email@example.com
Apr 26, 2016 | Blogs, Coconut News, News
As you may already know, our Founding Director Sarah Carlile, is taking a short step away from Coconut Creatives to have her second baby. From April onwards, Sarah will be putting her feet up and waiting for baby to arrive in early May. However, the Coconuts are sure she won’t be disappearing completely as Sarah has never been known to fully sit back and relax! Paul Clegg will be stepping up as Managing Director and taking the reins at Coconut Creatives.
As the former Franchise Recruitment Manager at Mac Tools, Paul has a great understanding and knowledge of the franchise industry and really knows what makes franchisees and franchisors tick. Having joined the team last summer, Paul has embraced the Coconut Creatives ethos and takes care of the client management and keeping the team motivated and organised!
Paul will be aided in his duties by two more Directors, Adam Knight and Adam Lovelock, as well as the usual Coconut team made up of Rebecca, Helen, Tania, Amy and Rachel who help to take care of the client work and keep the Coconut Creatives cogs turning!
“I’m happy to be leaving the day to day management and running of Coconut Creatives in Paul’s hands. I will be taking a short space of time away from the business but I will still be working away behind the scenes! The Coconuts know that they can call on me anytime. With the business in Paul’s capable hands, our clients both present and future can be assured that there will be no disruption from the Coconut service in my absence. The team are excited about the changes being made and we’re stronger than ever. Every member of our team has something different to bring to Coconut Creatives and Paul will be keeping them all in order and making sure we continue to provide our outstanding service,” explains Sarah.
It’s business as usual at Coconut Creatives and they will be continuing to work hard to make sure that each and every client receives the very best service and continues to recruit those all-important franchisees.
“It’s been an exciting couple of months at Coconut Creatives and I’m really looking forward to managing the team on a daily basis. They’re great to work with and have adapted really well to the change of directorship! They accepted me straight away as part of the team and are always receptive and responsive to new ideas. It’s great to see the way Coconut is evolving whilst still maintaining the core services and values. I hope to keep these as well as bringing my own ideas to the table,” adds Paul Clegg.
Apr 25, 2016 | Coconut News, News
The first Coconut Qualified Professional Franchise (QFP) workshops of the year have got off to a roaring success. Our first QFP workshops of the year ‘Speed up Your Network Growth’ and ‘How to Motivate your Franchisees’ provided franchisors, both large and small, with skills and knowledge to take away and implement within their businesses straight away.
“Every time we hold a workshop, it’s great to see so many people in the room who are engaged and taking in the advice that we’re giving. We work hard to make sure the workshops run smoothly and that the content is interesting and valuable to everyone there. There was such great feedback at this workshop from the franchisors who attended and we’re so pleased that our content also helps even more people become qualified in the franchise arena,” explains Paul Clegg, Managing Director at Coconut Creatives.
Since 2010 we’ve had over 200 franchise brands from the franchise industry benefiting from our practical workshop programme to fine tune their franchise recruitment and marketing performance. Our workshops have grown year on year and we’re so proud that they’re now accredited by the bfa. Franchisors take away such valuable information and we provide relevant examples and case studies.
Here’s what a few of our attendees had to say:
“Great day with plenty of hints and tips to take back and start implementing. I loved the guest speaker and it was invaluable to share ideas with sector colleagues,” Karen Atkinson, Cafe2U.
“Fabulous, one of the best and most relevant courses I’ve attended for this stage of our franchise development,” Lisa Curteis, Rosemary Bookkeeping.
“It has been the most inspiring, relevant workshop and I’ve been left with so much that will help me to make improvements – something from every part of the day. The workshop content delivered above and beyond my expectations,” Amanda Wigzell, Little Squigglers.
“I have been wowed into a new world of marketing my business in a clear way and in manageable chunks,” Clare Carrick, Back in Motion.
“This course gave me the tools and the confidence to take my business further and feel ‘I can do this!’,” Rosie Mead, Musica.
Our next workshop, ‘Exhibiting and Speaking Effectively for Franchisee Recruitment’ is taking place on 14th July. Contact us on firstname.lastname@example.org or 01725 511 673 to book your place!
Dec 7, 2015 | Coconut in the Media, Coconut News, News
Coconut Creatives were recently guest speakers at the Smith & Henderson 2015 Best Franchise Conference. Our Founding Director, Sarah Carlile, explained all about the 5 ½ marketing mistakes made by franchisors and even had a little guide to give away as a bonus!
We were delighted to be asked to speak at the event and hope that everyone who attended enjoyed finding out more about the mistakes made by franchisors and how you can avoid making the same mistakes!
The Best Franchise Conference is designed to offer advice and guidance to franchisors looking to recruit more quality franchisees and improve network performance. The guest speakers come from all sectors across the franchise industry and each and every one of them has valuable advice to give.
Other guest speakers included:
- Dave Williams, RBS
- Jo Stone & Tracy Townend, Puddleducks
- David Paulson, TaxAssist Accountants
- Matt Davies & Rod Levington, Business Doctors
- Graeme Payne, Victoria Hobbs & Shelly Nadler, Bird & Bird
- Chris Roberts, Franchise Finance
- Carl Reader, Social Media Exchange
- Martin Jones, Home Instead Care
The key note speaker was Neil Clough, a finalist on The Apprentice in 2013. Since The Apprentice, Neil has gone on to build his own highly successful sales training and recruitment business. Neil gave an inspiring talk and inspired our franchisors to go home and push their networks forwards.
The Best Franchise Awards also took place during the conference. These awards recognise the very best franchisors in the industry based on feedback from thousands of franchisees. Being recognised in these awards helps differentiate franchises from the competition and build trust with prospective franchisees.
- Best Franchise (less than 25k investment) – diddi dance
- Best Franchise (£25k-£75k investment) – EweMove
- Best Franchise (75k plus investment!) – TaxAssist Accountants
Please contact us
to get a free copy of our 5 ½ marketing mistakes guide. We can help you avoid them!