It is almost certain that every new franchisee would’ve turned to Google (other search engines are available) at some point in their decision-making process. Whether it was to research opportunities or to seek further information on specific franchises.
So how do you ensure you are found when potential franchisees search? In most normal marketing, and I would imagine it would relate to your core business marketing, SEO becomes a key a part of this. But when searching terms such as ‘Franchise Opportunities’, listing sites dominate the search results making any traction very difficult! So is focusing time and money on SEO worth the investment?
This is a topic that really interests me, so any feedback or success stories you have would be great to hear!
In this week’s episode of Whiteboard Weekly, Adam Lovelock discusses the franchise recruitment climate as we begin 2019 and what we can expect over the course of the next 6 months heading into Brexit. If you have any questions about franchising or franchise recruitment marketing for a future episode of Whiteboard Weekly put it in the comments below. Head to https://coconutcreatives.co.uk to find out more.
In this Whiteboard Weekly, I look at the latest statistics, and how the normal September leap in franchise related interest hasn’t materialised, so far this Autumn. It’s a tricky time for franchise recruitment. With so much uncertainty around, and a strong job market, it’s only natural for there to be less people looking to invest at the moment. However, I believe that post-Brexit, whether good or bad for the overall economy, we will be in for a great season for franchising.
In my last video, I provided some tips to help you create your own video content (Link Below). This week I am going to discuss when you should hand-over to professional videographers, when creating your video marketing. I also provide a few tips to help you find the right videographer for your project!
Video marketing has exploded, and is only going to continue to grow in the coming years. This is especially the case in franchise recruitment marketing, where it allows you to start building relationships with prospects online, without being in direct contact with them.
In this video I explain why video is now so important and explain how it has bridged the human interaction gap the internet has created.
