Whiteboard Weekly #5 – Choosing the correct social media platform

I often see businesses spreading themselves thin on social media. Too focussed on having a presence on every platform, rather than mastering the one that is most likely to be successful for them. In this week’s white board weekly I give a brief overview of each social platform to give you an idea where will be the best place to spend your ‘social media’ time.  

Your Own Tailored 12 Month Marketing Strategy

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]Do you wish you had clarity over the next 12 months of marketing activity?

This is a complete review of your current marketing strategy, where we assess your current situation and make recommendations for the next 12 months. The outcome is a tailored and complete 12 month strategy document delivered electronically (so you can tweak it at a later stage!) and we also send you a hard copy version to keep in your office and share with colleagues.

  • Broken down into month by month activity
  • Full Media recommendations included in your plan: magazines, websites, social media channels and exhibitions
  • Your plan is always based on your franchise recruitment growth objectives
  • We run your objectives through our Budget Matrix to generate a benchmark budget

This is a professional marketing plan that you, as the client can implement and follow, with all activities, deadlines, costs and notes included. We can of course assist you with plan implementation when you require help.

Written by a qualified Chartered Marketer with input from the whole Coconut Creatives team utilising our expertise, latest industry thinking and an understanding of what is working for other Franchisors across industry and sector.

If you are interested in learning more about our Strategic Recruitment Marketing Plans please contact us via the form below and one of our team will be in touch![/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][contact-form-7 id=”5974″][/vc_column][/vc_row]

Media Boost Package

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]Our media boost package delivers some great products to support your franchise recruitment process. Animation products to promote your USPs, animations to top and tail your video testimonials and social media activity to boost your followers.

Branded Facebook, Twitter and YouTube channels: your branding will be added to your social media channels.

Animated logo: your company logo will be animated into a professional and exciting video for use on your video introductions or presentations.

Top and tail branded animation for your video testimonials: 2 branded short animations that can top and tail your video testimonials – ideal for placing on your YouTube channel or franchise listings.

Animated video highlighting the USPs of your franchise: a short punchy animation which can be used online, within presentations or at exhibitions.

Social media bundle: we will help you to establish additional Twitter followers, YouTube views and Facebook friends so that potential franchisees or affiliates will be keen to follow you too.

Social media animation: your social media channels presented in an exciting animated video to quickly demonstrate how people can find you online.

Click here to see examples of each booster:

If you are interested in learning more about our Media Boost package please contact us via the form below and one of our team will be in touch![/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][contact-form-7 id=”5974″][/vc_column][/vc_row]

Market Your Franchise

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]“We bridge the gap between knowledge and application”

We’re the award-winning and published marketing specialists and we want to help you take your business to new levels. We can help you to develop YOUR potential using marketing knowledge through our training and coaching service.

Would you like to:

  • Work smarter and earn more money?
  • Learn and utilise methods that have been PROVEN to work?
  • Elevate your brand above the competition?

Whether you’re new to marketing or just need to brush up on your skills and approach things in a different way, this is the programme for you!

Welcome to Market Your Franchise

Market Your Franchise is an innovative education programme designed to provide franchisees with expert knowledge and the tools they need to successfully market themselves.

Did you know there are approximately 930 franchisors in the UK? These franchisors look after an estimated 22,400 franchisees! (source: the NatWest/ bfa franchise survey 2013). That’s a lot of franchisees to support! Our unique programme offers support to franchisors to help them deliver marketing training to their network. The training is designed to be extremely flexible so it can fit into any in-house marketing already in place or can be delivered as a solo marketing course.

The skills we teach will not only be useful now, they can be transferred across industry and sector in the future. Whether you are a franchisor or a franchisee, this programme will benefit you. After all, your futures are linked!

How does it work?

Each franchisee is set up with a specific username and password in order to access our MYF Resource Centre. This contains a wealth of resources, materials and videos.

Our dedicated marketing programme takes you through the year, step-by-step, month-by-month. You will have access to a wide range of expert knowledge that has been broken down into bite-sized chunks that you can digest and implement yourself. It’s easy to use and can be done at a time to suit you. Sound good? It certainly is!

Benefits of MYF

  • Improve your network sales and performance
  • Help deliver training to your whole franchisee network
  • Elevates your brand above the competition
  • Uses best practice marketing that we know delivers results

Reviews

“Implementing MYF techniques has helped us increase turnover by 75% in the last year,” Jim Suswain, Wagging Tails Franchisor

“I found the MYF programme extremely helpful. It showed me how to take a marketing concept and apply it in my business in a way that made a difference to my profits. I would recommend this programme to anyone,” Tina Gray, Rosemary Bookkeeping Franchise Partner.

“I believe that the expert support offered through the ‘Market Your Franchise’ programme should prove a rapid game changer for many currently under-skilled franchisees,” Tim Rylatt, ActionCOACH Franchisee.

Contact

If you are interested in learning more about our Market Your Franchise programme please contact us via the form below and one of our team will be in touch![/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][contact-form-7 id=”5974″][/vc_column][/vc_row]