We’ve got a mountain to climb

Feb 11, 2025 | Coconut Team

In 2018, Coconut’s Digital Marketing Team Manager, Ian Easton, faced an unimaginable challenge—a devastating accident that left him with life-changing burns. Yet, through his incredible strength and determination, Ian has not only overcome the physical and emotional hurdles of his recovery but has also found a way to use his experience to help others facing similar struggles.

Last year, Ian had a dream where he climbed Mount Snowdon and upon reaching the summit, sang Tears For Fears ‘Everybody Wants to Rule the World’. The next day he mentioned this dream to the rest of the team on our morning call, which set things in motion to turn his dream into reality.

Turning a dream into a mission

Ian’s dream, which seemed so powerful and personal, a symbol of overcoming adversity and reaching new heights, became a calling for him to make a difference. So, this June, Ian and the Coconut Marketing team will embark on a trek up Mount Snowdon. The purpose of this trek is to raise much-needed funds for Dan’s Fund for Burns, a charity that provides essential support for individuals who have been affected by burns.

Why Dan’s Fund for Burns?

Dan’s Fund for Burns was founded to provide vital resources to burn survivors and their families, helping them navigate the complex and often overwhelming road to recovery. From providing financial assistance for medical treatments to offering emotional support during the toughest of times, Dan’s Fund is there every step of the way for those affected by burns. The charity’s dedication to improving the lives of survivors aligns closely with Ian’s own journey and the challenges he faced after his accident.

For Ian, this trek is about more than just personal achievement—it’s about giving back to the community that helped him recover and empowering others who are facing their own battles. “The support I received after my accident was life-changing,” Ian says. “Now, I want to do my part in supporting others who are going through similar struggles.”

How you can help

The trek will be a physically demanding challenge, but it’s also a deeply emotional one. Ian and the team will be walking with purpose.

We invite you to join us in supporting this incredible cause by making a donation to Dan’s Fund for Burns. Your contribution will help provide critical aid to burn survivors, assist with recovery treatments, and ensure that no one has to face their journey alone.

Every donation, no matter how big or small, will make a tangible impact on the lives of those in need. By supporting our trek, you’re not just helping Ian and the Coconut team; you’re helping countless burn survivors who are fighting to rebuild their lives.

Join us on the journey

As we prepare for this trek up Mount Snowdon, we want to thank everyone who has supported us so far. Together, we can help Dan’s Fund for Burns continue to offer hope and healing to burn survivors. The trek is a personal journey for Ian, but with your help, it will become a collective effort to make a real difference.

Follow our journey on social media, and don’t forget to donate to this important cause. Your support can truly change lives.

Thank you for being part of this meaningful mission!

Donate now: https://www.justgiving.com/page/coconut-marketing
Find out more about Dan’s Fund for Burns: https://dansfundforburns.org/

To find out more about Ian’s story, watch this episode of The Franchise Marketing Show

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