
Why Aren’t We Getting Leads?
With conflicting views around how well franchise recruitment is currently doing, we explore what’s really going on, and how you can find leads even when it feels slow.
All the latest blogs and news from Coconut.

Have you given up on social media as part of your recruitment toolkit? Before you completely walk away from it, or as you think about your strategy for 2027, here are some key stats to bear in mind.

With conflicting views around how well franchise recruitment is currently doing, we explore what’s really going on, and how you can find leads even when it feels slow.

Why do so many franchisors struggle to recruit the right franchisees? Paul Clegg breaks down the exact framework behind successful franchisee recruitment, and why you may be getting it wrong.

Hey, it’s Ben here. As a photographer, I’ve had the opportunity to work on a variety of franchise marketing projects over the years.

In an increasingly crowded and competitive marketplace, brand building has never been more important.

Artificial Intelligence is rapidly transforming the marketing landscape. From content creation and advertising campaigns to customer service, data analysis, and search engine optimisation, AI tools are becoming increasingly utilised.

I’m Steph, I am Head of Copywriting at Coconut Marketing, and I’ve written what feels like millions of words in award entries over the last 7 years. Let’s cut to the chase… Writing awards is not everyone’s idea of fun!

In 2018, Coconut’s Digital Marketing Team Manager, Ian Easton, faced an unimaginable challenge—a devastating accident that left him with life-changing burns.

As a bunch of crazy Coconutters, we’re always looking for the next project. What better investment is there than the wellbeing of our planet? At Coconut, we’re all about doing things differently.

For the countless women struggling to re-enter the workplace, Smart Works is a lifeline! Through interview coaching, and the donation of an interview-ready outfit, women are being empowered to change their own lives.
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