Video
Making Franchise Recruitment Human Again
The Franchise Marketing Show
Has franchise recruitment become too automated?
September 2026
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Resource Hub
The Franchise
Marketing Show
Conversations with the people shaping franchise marketing. Tune in to practical, forward-thinking discussions on growing franchise networks, hosted by Mark Harman.
Watch Episode: Making Franchise Recruitment Human Again
Video
Can You Market a Children’s Franchise Without Showing Children?
The Franchise Marketing Show
Should children’s activity brands continue showing identifiable children in their marketing?
August 2026
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Video
Why Storytelling Still Beats AI in Franchise Recruitment
The Franchise Marketing Show
Is AI helping franchise marketing, or is it making every brand sound the same?
June 2026
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Video
Why Franchisees Sell More Franchises Than You Do
The Franchise Marketing Show
In this episode of The Franchise Marketing Show, Mark and Steph from Coconut discuss why the most powerful franchise recruitment tool isn't your awards, your brand story, or your marketing budget... it's your franchisees.
June 2026
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Video
The Psychology of Franchise Buyers
The Franchise Marketing Show
What really drives someone to invest in a franchise? In this episode of The Franchise Marketing Show, Mark is joined by Steph Gutmann from Coconut Marketing to unpack the psychology of franchise buyers.
April 2026
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Video
Struggling to Recruit Franchisees? Watch This First! with Paul Clegg
The Franchise Marketing Show
From lead to franchisee: Getting the basics right Why do so many franchisors struggle to recruit the right franchisees?
March 2026
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Video
AI Is Rewriting Franchise Marketing (Are You Ready?)
The Franchise Marketing Show
Is AI about to rewrite franchise marketing — or expose the brands that aren’t ready? In this episode of The Franchise Marketing Show, Theo Millward shares the unfiltered truth about technology, data, and the future of franchising.
March 2026
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Blogs
Do Franchises Still Need Operations Manuals in 2026?
The Franchise Marketing Show
In this episode of The Franchise Marketing Show, we’re joined by Louise Harris to talk all things franchising, systems, and the future of operations manuals.
February 2026
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Blogs
Ten Years of Leadership: Pip Wilkins on Growth, Legacy and Championing Women
The Franchise Marketing Show
In this BONUS episode of The Franchise Marketing Show, Steph Gutmann from Coconut Marketing sits down with Pip Wilkins, CEO of the British Franchise Association, for a more personal and reflective conversation than usual.
February 2026
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Blogs
Franchise Marketing in 2026— What Every Franchisor Needs to Know
The Franchise Marketing Show
Welcome to a brand-new series of The Franchise Marketing Show. SEASON 4 EPISODE 1!
January 2026
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Video
How AI Is Changing Franchise Marketing – Quinton from Social Places
The Franchise Marketing Show
In this episode of The Franchise Marketing Show, Adam is joined by Quinton from Social Places for a deep-dive conversation on AI and its growing role in franchise marketing.
August 2025
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