Is AI about to rewrite franchise marketing — or expose the brands that aren’t ready?
In this episode of The Franchise Marketing Show, Theo Millward shares the unfiltered truth about technology, data, and the future of franchising.
From buying Swimtime in 2015 and rebuilding its entire tech stack, to launching Franscape during Covid, Theo explains why most franchise networks are still operating blind - and why that’s no longer sustainable.
We dive into:
Why data clarity is the foundation of franchise growth
The uncomfortable truth about compliance and “replicated models”
How poor systems destroy marketing performance
Why declaration-based royalties are broken
