theICEBREAKER: Online Dating Redefined by BU Graduate and Coconut Creatives

Dec 5, 2006 | Clients in the Media

Since graduating from Bournemouth University in 2005, Tariq Ebrahim has had big plans to redefine the online dating market with a brand new concept; theICEBREAKER.

Launched on the 1st December 2006, with national newspaper and radio coverage, the business concept had a great start towards hopeful success.

What makes theICEBREAKER different from other online dating sites is that the real magic doesn’t happen online. Once registered and armed with cards, you could be absolutely anywhere, even stuck in a crowed public place where traditional ‘chat up’ lines just wouldn’t be appropriate.

Tariq explains “You sign up, order your cards and start giving them out. Then, next time you’re at a party, on a train or even at work and you see someone you’d like to get to know better, just give them a card… they go to our website and look at your profile and if they like you, they click to accept the date!”

Tariq also happened to give a card to Sarah Dyer at Coconut Creatives and began a new type of relationship… a professional marketing one.

Since it’s conception, Coconut Creatives has helped www.theicebreaker.co.uk make affiliations with Bournemouth University, Islandoo (owned by the Channel 4) and the BBC to help raise awareness of this unique online dating phenomenon and increase its growing online membership base.

FitKid: UK Child Obesity could be as high as 30% by 2010

Oct 3, 2006 | Clients in the Media

Coconut Creatives found out about this frightening Statistic whilst working with Dorset Company FitKid.

Coconut Creatives is now helping FitKid launch its Franchise in the UK for the first time, to help combat the emerging statistics on UK child obesity. You can find Coconut Creatives and FitKid at the National Franchise Exhibition stand M90 on the 6th and 7th of October 06 in Birmingham.

Fortunately, the government is fully supportive towards FitKid’s business aims, so it couldn’t be a better time for franchisees to get involved.

FitKid had a famous start, as it was previously owned by Rosemary Conley and now has over 14 years experience in running FitKid Clubs, so FitKid has the skills and knowledge to support franchisees in building a successful franchise business.

Coconut Creatives is working closely with Nicky Kay, FitKid’s Development Director (and mother of two!) to help make active play a priority in childhood through the FitKid Franchise offering.

“With a nation of computer games and cable television, children are becoming less and less active. It’s our job to make fitness fun and give the children of tomorrow an essential life skill,” explains Nicky.

For more information about FitKid go to www.fitkid.co.uk