In this Whiteboard Weekly, I look at the latest statistics, and how the normal September leap in franchise related interest hasn’t materialised, so far this Autumn. It’s a tricky time for franchise recruitment. With so much uncertainty around, and a strong job market, it’s only natural for there to be less people looking to invest at the moment. However, I believe that post-Brexit, whether good or bad for the overall economy, we will be in for a great season for franchising.

In my last video, I provided some tips to help you create your own video content (Link Below). This week I am going to discuss when you should hand-over to professional videographers, when creating your video marketing. I also provide a few tips to help you find the right videographer for your project!

I am often asked questions like – How do you create videos? Should we use a professional? How can I shoot my own video content? So this weeks video gives some useful tips and advice on shooting your own video content. And in Whiteboard Weekly #10, I will discuss the benefits of using professional videographers.

In this video, I discuss ‘keep warm’ emails, a simple and cost-effective tool to keep in the front of your prospects mind for the long-term.  

Last week I spoke about the important role video now plays in building relationships online, especially in franchise recruitment marketing. This week I go a step further and introduce some ideas for videos you could create.