Total Clean welcomes its second franchise partner

Phillip Webb and Total Clean team

Phillip Webb and Total Clean team

Coconut Creatives’ client Total Clean is proud to announce that Phillip Webb has joined the network as its second Franchise Partner. He has just finished his training and is now well prepared to start operating his Total Clean management franchise in Maidenhead.

Phillip has spent his career in the financial products industry working in a wide range of areas including loans, car leasing, insurance products and mortgages; the latter of which occupying the last 13 years. Prior to that, he spent some time in the cleaning industry which has influenced his recent decision to start a new endeavour in franchising.

“For me the appeal of franchising is the ability to tap into the knowledge of those who have been there and done it in a particular industry. It’s good to run your own business but at the same time nice to be a part of something and interact with like-minded people. Also, the knowledge that the franchise company needs me to be successful in order for them to be successful is a good leveller,” says Phillip.

Total Clean has operated in the commercial cleaning sector for 25 years, with a success that is based on an unrelenting commitment to service excellence and an obsessive attention to detail. It proudly boasts an enviable 95% client retention rate; in fact, among its many longstanding clients, it has the privilege of still servicing one client from the very first week of operation.

Total Clean is a company dedicated to building strong long-term relationships with their customers and they have transferred this to their franchise model. Therefore, they not only created a comprehensive training programme, designed to deliver on all core modules of learning required to develop and run the franchise successfully but also provide full ongoing support through a dedicated team of staff.

Phillip adds: “Almost every business is a people business and my reason for choosing Total Clean was based around the people. Fiona Steels, the Franchise Development Manager, clearly has the franchise concept nailed given her background and I don’t think there is much that Carlos, the Managing Director, doesn’t know about the cleaning business. The concept is also easy to understand and the market is not going away anytime soon. I also think that the Total Clean franchise gives incredible value for money compared to other franchises that I’ve seen and that the potential is there to grow a proper leveraged business and not some day to day consultancy that stops earning every time you take a day off or go on holiday.”

The Total Clean Management Model is a complete turnkey business opportunity. The franchise package provides franchise partners like Phillip with everything they require to hit the ground running and power their new business.

Total Clean has already signed two additional Franchise Partners in just the last 2 months. They are already in the starting blocks to start their training and begin operating in their respective territories.

This press release has created wide spread coverage on franchise related websites and social media. To find out how Coconut Creatives can help you generate great PR why not contact us!


Many roads lead to Mac Tools

Mac Tools franchisee Mark Willgoose

Mark Willgoose

A Sales Manager, Field Service Technician and a Diesel Fitter. What do they have in common? They are all off to a great new start in their dedicated Mac Tools franchise territories.

Coconut Creatives’ client, Mac Tools, is part of Stanley Black & Decker, a £7+ billion global organisation employing over 30,000 people worldwide and owner of the world famous brands such as DeWalt, Facom and Britool Expert. Over the last three years Mac Tools have achieved 25% year-on-year growth in what is considered to be a flat market.

Sales Manager Mark Willgoose has recently become a father and decided it was time for a change in career. He completed Mac Tools’ comprehensive training programme alongside Diesel Fitter, Andy Flynn, and Field Service Technician, Chris Wood. He then received hands-on support from his Regional Franchise Manager for the first two weeks out on the road as well as regular support from a dedicated team of staff at the European Headquarters in Sheffield.

“The Mac Tools package is a great opportunity to earn a good living. The training was very good and the ongoing support is just brilliant, no one is ever more than a phone call away. I felt very welcome and you don’t realise how much you have learned until you put it into practice. My favourite moment so far was my first day out by myself, making sure that everything I had learned comes into practice,” says Mark, Mac Tools Chesterfield.

Mac Tools franchisees are the trusted tool specialists for the professional technician at car dealerships, automotive repair shops, manufacturing units, and engineering companies. The Mac Tools line consists of over 18,000 professional tools including screwdrivers, ratchets, wrenches, and assorted air tools, as well as its own toolboxes. This particularly appealed to Chris.

“I have always wanted my own business, so I can be responsible for my own destiny and success. As a mechanic I always used the Mac Tools brand so I believe in the product I’m selling 100%”, explains Chris, Mac Tools Stroud.

Andy has worked in the Army for 22 years. His army career has taken him across the world and he is now looking forward to a new adventure with Mac Tools.

“I had just finished a 22 year career and I was looking for a challenging career for another 22 years. I went to the National Franchise Exhibition in Birmingham last October and came across the Mac Tools franchise. I had worked with their tools in workshops before but I wasn’t aware of their franchise opportunity. But it immediately appealed to me. It really fitted my profile and I knew the products were great. It was like starting a new era when I picked up my van last week. Now it’s real and that made me speechless – well almost! I am out on the road at the start of something new and exciting,” adds Andy, Mac Tools Darlington.

This press release has created wide spread coverage on franchise related websites and social media. It will also be included in upcoming print publications. To find out how Coconut Creatives can help you generate great PR why not contact us!

How To Improve Your Franchisee Conversion to 1-in-28 – Midlands

With the franchise industry changing fast, it’s vital to keep up with the latest thinking for franchise recruitment.   This is a unique opportunity to gain up to date insight on the latest marketing techniques that can help boost your franchise recruitment.

Topic: How To Improve Your Franchisee Conversion to 1-in-28
Date & Location: 30th May 2013 – Midlands
Places available: 10

View our 3 minute workshop video

Coconut Creatives is the ONLY franchise marketing specialist offering workshops that bring together independent experts in the key fields of marketing, PR, copywriting, branding, social media and events to show you how they all effectively combine to produce excellent results.

You’ll take away some really valuable pointers to utilise within your own business, including:

  • Your perfect business ‘elevator pitch’ for use on flyers, prospectus & at exhibitions
  • Top copy tips for franchise advertising and PR
  • Franchise branding ideas to help you stand out from the rest
  • Video concepts that get prospects listening to you
  • An applied budget matrix to manage your recruitment
  • A professional structure for your marketing
  • Benchmarking your current performance against other Franchisors – see how you currently perform!
  • Plus, personal feedback on our 1 to 1 afternoon sessions, worth £450!

“Warm, engaging and creative workshop.  We found the day extremely motivating covering so many relevant topics inspiring us to move forward with many of the ideas given.”
Janet Walmsley, OSCAR.

Current Promotion
Places booked 6 weeks in advance will be entitle to our early bird offer – 2 places for the price of 1.

Email Lucy or call 01725 511673 to check availability, for more information, an agenda or a booking form.

Care with a capital K – Kare Plus has their priorities right

This is a really exciting time for the healthcare industry. Established in 1989, Kare Plus is a recruitment agency that works within the healthcare market worth £Billions each year. Kare Plus franchisees manage the recruitment and placement of their workforce with the support of a head office team.

Kare Plus is committed to excellent customer service. Their franchisees employ a diverse team to help to provide the best possible care for people from all walks of life with various needs. “This is, and always will be, our main aim,” explains Steve Welsh, Managing Director at Kare Plus.

“The healthcare industry is estimated to be worth in excess of £27 Billion and is going through a series of ground-breaking changes. Government reforms mean that the market we work within has opened up hugely and the opportunities for our franchisees are brilliant as our business model operates across public, private, institutional and home healthcare services. With shocking new statistics from the Patients Association hailing only 1 in 7 care homes provide enough food and water for their residents, we are finding the demand for our home healthcare services is even stronger than ever.”

Kare Plus enables its franchisees to work across public and private sectors by maintaining the standards required for the major quality assurance associations and committees:

  • The Buying Solutions NHS framework enabling them to provide staffing solutions to NHS and private hospitals, Primary Care Trusts and clinics
  • The Care Quality Commission who regulate care provided by the NHS, local authorities, private companies and voluntary organisations
  • The Recruitment & Employment Confederation are committed to raising standards and highlighting excellence throughout the recruitment industry and all REC Members must abide by the REC Code of Professional Practice
  • United Kingdom Homecare Association Ltd (UKHCA) is the professional association of home care providers promoting high standards of care and providing representation with national and regional policy-makers and regulators.

The head office at Kare Plus lives and breaths a determination to provide the best quality care and customer service at every point of contact. This conviction spreads out through their network of franchisees and is why Kare Plus is getting a name for themselves in the market. “Our aim is to be the leading private healthcare provider in the UK,” explains Steve, “Our head office has already secured national contracts and has a proven process for council tendering. We have the know-how, the experience and the opportunities – all we need now is to grow with the right franchisees.”

“We currently have a network of 8 franchisees who all have some things in common, they are strong communicators and organisers who have great people management skills and are motivated to make a success of their businesses. Our training supports our franchisees in every aspect of the business but these core attributes are what we know will be a sound starting point.”

More and more private healthcare providers like Kare Plus are in demand and you could build your future with a Kare Plus franchise, enjoying excellent financial rewards and a high level of personal satisfaction, by providing a valuable service in your area. For more information visit: or call 0845 094 9288.