Can the franchise industry benefit from the type of content the PR industry are publishing?
Just as we see spikes in Google searches, there are spikes in the type of content journalists – on and off line – produce. The journalism trends below, show the types of articles and PR, journalists are currently publishing.
What you might not expect to see, because of the prevalent focus on “Coronavirus” and “Covid-19”, is an increase in published articles about “Franchising”, “Run a business” and “Work from Home”.
At Coconut Creatives, we’ve always maintained, based on our knowledge of Google Searches during previous economic uncertainties, how well franchising does at times like this. Now, based on the PR industry, you can see this to be true at this current moment.
“Work from home”:
“Run a Business”
“Franchising”
What this means for you?
This the opportune time for you to raise awareness of your brand, and support your local journalist. Source good news stories from within your network. For example, I know of franchisees who are supporting the NHS, supporting people in isolation, or rushing PPE/equipment to hospitals.
These real life stories are exactly what your local journalists are looking for. It is a great way for your brand to be named, and people will remember it, when this is all over.
Not sales: brand awareness. Now is not the time to push your brand or your key messaging. Now is the time to show how you and your network are actively supporting the fight against Covid-19. If published, the journalists will come back to you after all this, to ask for other stories – which will be your time to share more of your brand’s key messaging.
For further information on how to do this, email steph@coconutcreatives.co.uk
Source: MuckRack