by | May 10, 2013 | Portfolio

“Coconut Creatives are a joy to work with….they bring strong ideas to the table, fantastic execution and they really listen and get our business,” Ian Christelow Managing Director, ActionCOACH.

Since ActionCOACH’s foundation in Australia in 1993, they have served tens of thousands of businesses and their owners around the world in every business sector imaginable. By showing business owners how to get more time, better teams in their companies and more profit, ActionCOACH has grown to be the number one business coaching firm in the world, with hundreds of proven systems and strategies guaranteed to get results.

ActionCOACH was joint runner up with McDonald’s for the UK’s Best Large Franchisor 2012 Award, sponsored by Lloyds TSB and has already built a team of more than 100 business coaches in Great Britain & Ireland, where their franchise partners have achieved remarkable results with thousands of clients. ActionCOACH worked closely with Coconut Creatives to facilitate further growth of their UK franchise network.

Project Outline:

  • Market research project to confirm the key target groups for the ActionCOACH franchise opportunity
  • An integrated 12-month marketing plan utilising advertising, events, PR and Media Boost activities
  • Creation of new quality marketing materials to support the franchise recruitment process
  • Creation of new website specifically targeted at franchisee recruitment, providing targeted information as well as another point of contact for prospective franchisees
  • Increase in quality of enquirers who are interested in joining this rewarding business opportunity
  • ActionCOACH franchisee shortlisted for 2013 bfa HSBC Franchisee of the Year Award in the Female Franchisee of the Year category.