Hints & Tips: Using your award success to aid franchise recruitment

Winning an award is a great achievement and gives prospective franchisees a better idea about your franchise and your credentials. In this video Sarah Carlile talks about how you can use your award wins to aid your franchise recruitment.



To find out more about how you can use award wins to boost your marketing collateral contact us at info@coconutcreatives.co.uk.


Coconut Creatives Partner With Venture Marketing Group

Coconut Creatives is the leading, award-winning, bfa-accredited franchise marketing company.  This year marks the 6th anniversary of the popular Coconut Franchise Recruitment Marketing Workshops (sponsored by RBS). These workshops have been adopted by almost 200 brands since 2010 and many are now QFP accredited by the bfa.

Coconut Creatives have partnered with Venture Marketing to offer exclusive at-cost places at their ‘How to Exhibit Effectively for Franchisee Recruitment’ workshop on 10th August for any franchise brands exhibiting at the 2016 National Franchise Exhibition (NEC, Birmingham).

Many franchisors attend the same shows each year but don’t make the most of them. As a franchisor you are in a room full of franchise brands competition for the attention and contact details of the same visitors. So it is important that you are noticed as a high-quality franchise opportunity.

Helen Wood from Venture Marketing Group will also be joining the Coconut Team and will be hosting a Q&A session on how to make the most of your exhibition package and taking questions from the floor.

Want to maximise your exposure during the shows you attend? Looking to make YOUR franchise stand out from the crowd? Want to find out more about effective follow-up tools that will turn your leads into franchisees?

If you answered yes to any of the above questions then the Coconut ‘How to Exhibit Effectively Workshop’ is for you. This workshop is open to everyone, whether you are exhibiting int he Autumn, or just looking to sharpen up on how to speak about your brand effectively.

To find out more click here email Helen Mansfield at helen@coconutcreatives.co.uk , alternatively you can contact us on 01725 511673.

Online Marketing & Social Media Services

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The face of online marketing is significantly changing the opportunities for cost effective franchise recruitment. We are now able to accurately pinpoint prospectus clients (via a fairly detailed profile) AND select which geographic regions they come from. Targeting your ideal franchisees in your vacant territories has never become more exciting and what’s more… it’s VERY cost effective.

Ask us about our range of online marketing services and we’ll even provide you with an initial online marketing health check free of charge.

Social Media

Facebook, YouTube, LinkedIn, Twitter… whatever platforms you favour or feel you have mastered, believe us there’s SO much more to discover and learn. As a company, we have a dedicated team of experts who never stop learning, developing and pushing boundaries of what’s possible to achieve in the franchising arena. Especially in relation to utilising social media for franchise recruitment.

Specifically, we are now generating real, live enquiries for many brands using re-targeting campaigns across a number of platforms. What does this mean? In simple terms, there are potentially hundreds or even thousands of people who check out your website but never enquire or return. Traditionally you never know who these people are and they never progress an enquiry. Times have changed! Some of our clients are now successfully using retargeting to do just that ‘re-target’ those window shoppers while they browse through their Facebook updates and voila, you keep popping up to remind them that they really should take a closer look at your franchise opportunity.

It’s highly targeted, very specific, low and extremely effective as a lead gen tool. If you have a prospective franchisee database, then give us a call and we’ll talk through how we could get one of these cost effective campaigns set up in no time.

If you are interested in learning more about our Online Marketing or Social Media services please contact us via the form below and one of our team will be in touch!

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Sarah Carlile’s Success Story

Our Founding Director, Sarah Carlile was recently interviewed for Gill Donnell’s Successful Women Podcast. As a successful business owner, with a wealth of experience in both business ownership and franchising, she’s well placed to offer her advice to aspiring business women.

Gill spoke to Sarah about what motivates her to be successful, about Coconut Creatives and how she continues to evolve to keep up with changes in the industry, the company and technology. Many businesses face adversity but Sarah knows that she can use it to her advantage and change the way she runs the business.

“I’m passionate about teaching other people about what I know but I also want to absorb other people’s knowledge to help evolve my own. I think that’s one of the reasons that Coconut Creatives has been around for so long. We’re constantly developing and evolving what we’re doing, especially in the online world. I’m not a jack of all trades and nor should I be. I have experts within the team at Coconut Creatives to make sure we are able to cover all bases. The members of the team fit together like jigsaw pieces and that’s how we’re able to offer a mix of services to our clients,” explains Sarah.

Sarah has perfected the art of franchise recruitment with over a decade of experience in the industry and, although she may be taking a quick break for maternity leave, the team know that she’ll be back with even more ideas on her return to work!

If you would like more information about how Coconut Creatives can help you with your franchise recruitment marketing, please contact us on info@coconutcreatives.co.uk


#CocoQuickTip: Using video for franchisee recruitment

Using video in franchisee recruitment is becoming more and more essential. A multitude of recent research has recorded that in our ever-changing digital world, the average human attention span is now at eight seconds, down from 12 seconds in 2000. To put that in perspective, a goldfish’s attention span clocks in at nine seconds. So if you’re sharing content on your website and social media, you need to be using what we call “snackable” information and for this video is perfect.

Watch our #CocoQuickTip on how to create effective videos to use in your marketing.

If you have any questions you would like answered in a #CocoQuickTip video tweet them to @coconut_creativ using the hashtag #CocoQuickTip