The pace of change in technology, the way we communicate and how we consume content has never been faster! This change is leading to an almighty battle for the ‘Attention’ of our prospects and clients as their behaviors change and develop. It is essential in this modern marketing world that every business has a clear grasp on where the ‘Attention’ of their prospects and clients is, and how they can ensure they reach and communicate with them effectively through whatever mediums they may use.

Let’s admit it, we all believe we can research our own purchasing decisions with the help of Google and rely less on companies to guide our decisions. But are we all crystal clear on what our prospects can find out about us online? Do we do enough to ensure we have lots of great content visible in key searches about our business? In the video, I talk about this in terms of someone looking to buy a franchise, but of course, this remains relevant for any product or service.