Coconut Creatives’ client news: Cafe2U launches in the USA whilst business in the UK booms
The world’s largest mobile coffee franchise Cafe2U has had a superb 2011 in the UK so far this year and the buzz is spreading across the pond! Tom Acland, UK Managing Director, has been celebrating the successes of their first 5 franchise partners to reach 5 years with all renewing their agreements for a further 5 years, as well as launching seven new Cafe2U franchises.
Cafe2U franchise partners are reaping the rewards across the UK. Faye Cochrane, who owns three Cafe2U vans in Edinburgh, celebrated her third year as a franchise partner by enjoying a record day on one of her vans recently with coffee sales up from the average by a whopping 58% for the day! Faye trades in the Edinburgh Park area of Edinburgh where her clients include HSBC, RBS, and Regus.
Rachel Wilson, Cafe2U Bristol, reports a large rise in the demand for flavoured coffees in 2011, with customers trying all sorts of different flavoured syrups and even cocktail combinations! Rachel, and her husband Gary, who were the 2010 Cafe2U Franchise Partners of the Year have customers who have designed their own drinks, which are now sold on the van! As a result of the fantastic range of flavours they can now offer in their great tasting Cafe2U coffee, sales have grown 67% from February to June 2011 and it shows no sign of slowing down.
As the nation’s favourite mobile coffee service, Cafe2U is seeing a large increase in demand from event organisers right across the UK in 2011 as they begin to realise that having great tasting espresso coffee, from a well-branded, professional, reliable and award-winning company is a crucial attraction to an event. Cafe2U have serviced school fetes, sports days, car rallies, Race for Life events, fun runs, outdoor theatre evenings, as well as Hollywood film sets and TV studios. Doug from Cafe2U Milton Keynes had a fantastic day at a Royal Wedding Street Party in April!
Tom Acland explains: “There has never been a better time to start a new Cafe2U business, with our low overheads and profitable business model, the Cafe2U business allows franchise partners to visit the customers, prompting them into the purchase decision rather than sitting and waiting for customers in the traditional manner. We have identified and mapped territory opportunities right across the UK, for single unit franchise partners as well as multi-territory management opportunities. Demand for great tasting espresso coffee, whilst at work or an event just keeps growing, and Cafe2U is the only company able to satisfy that demand in non-traditional locations up and down the country.”
The Cafe2U Acceleration Training and Launch program is another winner for franchise partners as it accelerates their business development by up to 3 months. With higher takings, larger customer bases, and more coffees sold, Cafe2U franchise partners see the success of their efforts far quicker.
And now, Cafe2U, has signed a Master Franchise deal for the USA. Australia’s Cafe2U Managing Director, Derek Black said: “We are so excited to finally be taking the brand to America! The US market represents a mature coffee market with many significant opportunities to stimulate growth. Consumers have been very welcoming of the mobile Cafe2U concept with one of our new American customers quoting: It’s even better than Starbucks!”
Cafe2U is tackling the US coffee scene with the upmost confidence and is certain that the partnership with their Master Franchisees will see rapid growth for the Cafe2U business into a significant worldwide coffee market.
Proudly born and bred in Australia, Cafe2U is already the world’s largest mobile coffee franchise – now poised to propel this domination quickly into America in 2011. Cafe2U has 110 mobile coffee vans in Australia and 55 in the UK and Ireland.
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