Coconut Creatives is growing, with the exciting appointment of Dave Pearce

Jun 27, 2018 | Blogs

As recognised leaders in strategic franchise marketing, Coconut Creatives is growing. The appointment of Dave Pearce as a new Client Account Director, is an indication of their increasing impact within the sector. 

Franchise Marketing Agency, Coconut Creatives, is delighted to announce the appointment of Dave Pearce to our ever-expanding team. Dave Pearce QFP is an industry-recognised franchise expert. He has vast experience in the sector, on all sides of the fence, having been a franchise consultant, franchisor and franchisee. Dave has worked with some of the UK’s most high-profile franchise brands, including as Franchise Recruitment Director for both Platinum Property Partners and The Dwyer Group.

Coconut’s credibility

With our ever-increasing client-base,we work closely with franchisors as they grow. Over the last six years, we’ve supported our clients, generating over 64,596 leads and converting 677 new franchisees, leading to £18,368,290* in franchise fees, identifying us as the recognised leader in strategic franchise marketing!

Having already worked alongside Coconut as a client, Dave has quickly developed relationships with the rest of the Coconuts. His management skills and experience are already proving invaluable to Coconut and our clients.

“Having known and worked with Coconut Creatives as a client, I am now delighted to be working directly with the Team to expand on the range of services offered by them to the Franchise sector. The Coconut team are just a great bunch (no pun intended!) and their range of knowledge and skill, is without question. I hope I can bring additional knowledge and experience to the team, as we continue to grow and prosper!”

Franchising’s future

As a visionary franchise marketing company, we are taking leaps into the future, with exciting times on the horizon. In November, we will be hosting our first ever Franchise Fest. Dave has joined the team at exactly the right time.

So, as we expand and our clients grow in strength, we can only grow in stature: A small giant within franchising.

Whiteboard Weekly #1 – The Franchise Recruitment Market in 2018 so far…

Jun 1, 2018 | Blogs, Whiteboard Weekly

Here at Coconut Creatives, we get asked a lot of questions on a range of franchise marketing related topics, so we have decided to commit to a weekly video to start answering some of them. Our first one is below 👇

This first video gives a brief overview of how we see the franchise recruitment landscape so far in 2018. Overall it’s been a tough start to the year, with less people looking to invest and more choice for those that are! However there are still lot’s of new franchisees being recruited all over the UK at all investment levels.

We would be really interested to hear how your franchise recruitment is going so far in 2018, and any trends you have experienced, so please send us an email to info@coconutcreatives.co.uk to let us know!. Also if you have a question you would like me to tackle in a future Whiteboard Weekly, just get in touch 😁

 

Hints & Tips: Effective Advertising Tips

Aug 25, 2016 | Blogs

If your advertising isn’t working, stop doing it right now! Many brands lose so much money on ineffective advertising so our Founder, Sarah Carlile, has been sharing her tips to help you make sure that your advertising helps you to get the very best results.

To find out more about how you can use award wins to boost your marketing collateral contact us at info@coconutcreatives.co.uk.

Perfecting your marketing collateral for franchise recruitment

Aug 8, 2016 | Blogs

You should use marketing collateral throughout the recruitment process to support your sales process and tell your prospects more about your brand and how your franchise opportunity can benefit them. Marketing collateral should make your sales process easier and more efficient so ensure that everything you send out has a clear call to action to guide your prospects through to the next stage of your recruitment process.

Throughout the decision making process, your prospects will constantly be comparing you to your competitors so it is essential that you make a good first impression. Your marketing collateral, both online and offline, should be of a high standard because it is usually the first time your prospects will encounter your brand. Your collateral is your chance to wow your prospects with your opportunity and show them how much they could achieve as part of your network.

By the time prospects receive hard copies of your collateral, they will have researched your franchise, visited your website and clicked through to request more information. It is important to think of your website as part of your collateral because it will often be the very first encounter that prospects have with your brand. Make sure it is easy to read and navigate and that your contact details are easy to find so that prospects can easily request more information.

Having a clear, concise and consistent message across all of your collateral will give you the best possible chance of generating good quality leads. It is essential that your collateral displays your franchise in the best possible light to increase your chances of converting those all-important franchisees. To create your messaging, you should research your top performing franchises to help you find out what motivates them and why they decided to buy your franchise. By gaining a clear understanding of your perfect franchisees, you can use this knowledge to recruit more of them. This will also help you to determine the tone of voice and language used throughout your collateral to appeal to your target audience.

In addition to the copy within your collateral, you should also think about the imagery you use because this will affect the way prospects react to your collateral. A picture paints a thousand words so make sure your imagery matches the content on the page and is relevant to help emphasise your messaging.

Your prospects want to know exactly how your franchise opportunity will benefit them so make sure your marketing collateral explains about your franchise opportunity whilst keeping your messaging, brand values and target audience in mind. This will help you to increase the number of franchisees you recruit.

Contact us to find out more about how Coconut Creatives could help you to perfect your marketing collateral on 01725 511 673 or info@coconutcreatives.co.uk.