Action Coaches finish 2012 with record sales

Shweta Jhajharia

Shweta Jhajharia

Coconut Creatives’ client ActionCOACH is proud to announce that not one but three of their Action Coaches reported record monthly sales of

over £50k each in the month of December 2012. Shweta Jhajharia, Peter Boolkah and Neale Lewis have worked hard and are excited to have achieved such a great result in the run up to 2013.

ActionCOACH is the world’s number one business coaching franchise, with more than 1,000 offices in 40 countries and thrives by helping business owners achieve their goals. Most businesses excel at their trade or profession, but that unfortunately doesn’t mean that they’re great at the ‘business of business’. In reality less than 10% of businesses survive the first 10 years of operation.

Shweta joined ActionCOACH as a franchise partner in December 2008. Today, only four years later, she is not only London’s Number 1 Business Coach, but has also risen to be one of the top business women in the UK. Shweta secured her first client within her first month of business and has since coached over 200 businesses owners.

“Shweta has been a fantastic asset to my business. I’m so pleased I took the plunge and hired her because it actually turned out to be the best thing I have ever done! We have grown by 83% in under 2 years, with improved margins and systems and we now have bigger plans for the future,” states one of Shweta’s clients.

“My purpose is to create more choices and freedom for businesses by helping them develop a commercial, profitable enterprise that can work without them. Personally, I think that you owe it to yourself and to everyone who depends on your business to get the highest and best results,” adds Shweta.

Neale is an Action Coach in Derbyshire and Peter has been an Action Coach in East Anglia for over seven years. Peter chose ActionCOACH, because he was looking for a new challenge. He is now an award-winning Action Business Coach and is recognised as Europe’s Number 1 Business Coach, a result achieved through his fantastic client retention.

“For me the real value of being an ActionCOACH franchise partner is in the tools I was given. I received great support from my colleagues from day one and I work within a fantastic team of coaches who support each other. However, most importantly, I work really hard which has allowed me more than anything to generate high sales,” explains Peter.

This press release was featured on a variety of franchise related websites and also generated social media coverage. To find out how Coconut Creatives can help you generate great PR why not contact us!

Coconut Creatives celebrating Christmas Jumper Day in style

Coconuts on Christmas Jumper Day

Coconuts on Christmas Jumper Day

Make the world better with a sweater was this year’s Christmas motto at Coconut Creatives. The Christmas Jumper has been in style exile for many years so, this year, the Coconuts brought it back to raise money for Christmas Jumper Day, organised by Save the Children. Save the Children is a charity that protects the rights of children in more than 120 countries, reaching more than 80 million children each year.

Christmas is the time of giving. It is the time where families get together and where children get excited about what Santa’s is going to bring them.Unfortunately not all children have the good fortune of a cosy Christmas. So Coconut Creatives, the leading marketing company in the franchise industry dressed up in style and joined the fun to raise donations in support of this worthy cause.

This year Christmas Jumper Day was celebrated on the 14th of December. It is a day where the workspace is transformed into a festive place and all Coconuts wore Christmas Jumpers in all their crazy forms. In the UK, the money raised on Christmas Jumper Day will help buy blankets, school uniforms, beds and other necessities that make a difference in children’s lives. So far the woolly wonders have raised in excess of £1 million.

If you would like to find out how you can still support Christmas Jumper Day visit www.savethechildren.org.uk or if you would like to find out more about Coconut Creatives why not email us on info@coconutcreatives.co.uk.

Baskin-Robbins offering much more than just ice cream

Jim Johnstone

Jim Johnstone

Baskin-Robbins, client of Coconut Creatives, is so much more than just the world’s largest chain of ice cream specialty stores. Their mission is to build neighbourhood stores that not only sell ice cream but also create a fun and tasty environment for their customers.

Baskin-Robbins was founded in 1945 by Burton “Burt” Baskin and Irvine “Irv” Robbins. Today, over 60 years later, Baskin-Robbins sells in excess of 300 million scoops of ice cream each week across 6,700 stores in 50 countries. Since their foundation they have introduced over 1,000 unique, fun and much-loved ice cream recipes, frozen drinks and ice-cream cakes.

We have recently spoken to Jim Johnstone, the UK General Manager at Baskin-Robbins, about what makes Baskin-Robbins such a success.

“The founders, Burt Robbins and Irv Baskin, realised that their strengths were in developing a great brand through focusing on product innovation, marketing strategy, operational excellence and a robust business model. They decided to franchise the stores to enable rapid growth of the brand.”

“The products we continue to develop today are unique and versatile. Ice cream cakes made in-store for any occasion, milkshakes blended in front of you from any of our 31 ice cream flavours on sale at any one time. We bring in a new flavour every month, true innovation! Finally, we have a great team here in the UK who are dedicated to helping franchisees grow their sales and profitability,” continues Jim.

Baskin-Robbins is operating in a market worth $1.8 billion. So we asked Jim what sets Baskin-Robbins apart from other ice cream brands and quick service restaurants.

“It’s a huge market with lots of competition. Other large brands have decided to focus on the take-home ice cream market while we are focusing on the whole experience in-store. As Burt Robbins said, We don’t sell ice cream, we sell fun,” explains Jim.

Baskin-Robbins already has 100 stores in the UK and is now offering opportunities to investors with a minimum of £300k liquid capital to develop a multi-store portfolio. A typical area containing 5 stores has the potential to turnover £1 million in the first full year of trading with EBITDA of 10-15%.†

With a Baskin-Robbins multi-store franchise you will receive full support and training as well as excellent return on investment!

†  full details are available during the discovery meeting

 

If you would like to find out how Coconut Creatives can help your franchise generate great PR please click here

Mac Tools Wins National Award

John Booth

John Booth

Coconut Creatives’ client, Mac Tools, celebrates the success of its franchisee John Booth. He has won this year’s Startups award in the Best Franchisee of the Year category. The Startups Awards are sponsored by NatWest and celebrate the success of businesses in the UK that have been trading for less than three years. 35 companies from across the country had been named as finalists for the awards and were hoping to win one of the 14 trophies up for grabs.

The competition for this year’s Franchisee of the Year award was fierce. John was nominated alongside successful ActionCOACH and Revive franchisees. In the end, John’s hard and consistent work over the last two years earned him the award and the honour of sitting next to Dragons’ Den’s own Duncan Bannatyne at the glitzy awards lunch.

“I’m thrilled but totally surprised and delighted! My thanks go to my wife Jean as I simply couldn’t run my business so successfully without her support,” says John.

John has been operating his Mac Tools franchise in Falkirk since 2010. Mac Tools is part of Stanley Black & Decker, a $11+ billion global organisation employing over 30,000 people worldwide and owner of the world famous Stanley Black & Decker, Britool Expert, Facom and DeWalt brands. The Mac Tools line consists of over 8,000 professional tools which are sold to customers such as car dealerships, automotive repair shops, manufacturing units, and engineering companies.

John is one of over 100 UK distributors. When he first started his franchise in 2010, John was really keen to get out on the road after completing his training within the UK and at the Mac ‘Tool School’ in Ohio, USA. He also receives hands-on support from his Regional Franchise Manager and regular support from a dedicated team of staff at the European Headquarters in Sheffield that are always available when needed. John utilized all the training and support that was given to him and this combined with his strong work ethic also earned him the Mac Tools Franchisee of the Year award twice within his two years of operation.

With a potential UK market of over £150 million, Mac Tools is a great franchise for someone with the drive, passion and desire to work for themselves.

If you would like to find out how Coconut Creatives can help your franchise generate great PR please click here

World’s largest coffee franchise launching in South Africa

Cafe2U van on beach

Cafe2U van on beach

Cafe2U, client of Coconut Creatives, is the world’s largest mobile coffee franchise. Cafe2U continues to grow worldwide and is proud to announce its launch in South Africa. South Africa will be the third international market, next to Germany and New Zealand, that Cafe2U has added to its growing global franchise network in 2012. South Africa is a discerning marketplace offering huge growth potential for Cafe2U’s latest Master Franchise owner, Marco Da Silva.

Marco knows the potential of the South African coffee market from first-hand experience. In 2007, Marco and his cousin Dylan launched renowned Mokador Coffee in Johannesburg, operating as the sole distributors of this premium Italian roasted coffee brand to the South African market.

Marco knows from his experience that the South African market differs from the Australian and English marketplace, even though the coffee culture is quickly developing, it remains about 10 years behind. However, the demand for quality coffee is growing rapidly and so Marco feels this is the perfect time to introduce Cafe2U’s mobile franchises to the market, as there is a definite space for Cafe2U.

“Many of the businesses in South Africa are in business parks meaning employees need to drive to get to their local café. Cafe2U offer amazing coffee and café style bites served at your business address, which is a concept we believe consumers will be very excited about,” says Marco.

“We cannot wait to launch our first van into the market and introduce South Africa to the amazing coffee in the most convenient way possible. The South African coffee scene is going through a mini revolution,” adds Marco.

With a population of just over 50 million, Cafe2U International’s Managing Director Derek Black believes this is a rare opportunity for Cafe2U to be part of the evolving demand for quality espresso coffee in South Africa.

“Cafe2U is already the largest mobile coffee franchise in the world and this development in the South African market marks the beginning of a powerful new clientele and incredible growth opportunity,” says Derek.

Cafe2U have won a multitude of awards for their franchise business model, their coffee and for their service levels. Founded in Australia, Cafe2U has been operating the business for 10 years and have expanded their franchise model to the UK 5 years ago. They already have over 50 franchise partners across the UK, and over 100 in Australia and have successfully launched in the US in 2011.

If you would like to find out how Coconut Creatives can help your franchise generate great PR please click here

Start the preparation for a successful 2013 NOW

Many franchisors find the task of planning the next steps in their franchise recruitment a daunting task but with just a few simple steps you can lay the groundwork for another successful year, says Sally Butters, Director of Media at Coconut Creatives.

October through to April is the most important time of year to focus on franchise recruitment. As we approach Christmas and New Year many people will start to re-evaluate their life choices, and a big part of this is their career. We are all familiar with cyclical national headlines such as ‘new year, new career’, but how you maximise your opportunities to capitalise on franchise recruitment during this time starts right now.

Click here to read the full blog post on Select Your Franchise