Jun 8, 2016 | Project Services
[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]Online Marketing
The face of online marketing is significantly changing the opportunities for cost effective franchise recruitment. We are now able to accurately pinpoint prospectus clients (via a fairly detailed profile) AND select which geographic regions they come from. Targeting your ideal franchisees in your vacant territories has never become more exciting and what’s more… it’s VERY cost effective.
Ask us about our range of online marketing services and we’ll even provide you with an initial online marketing health check free of charge.
Social Media
Facebook, YouTube, LinkedIn, Twitter… whatever platforms you favour or feel you have mastered, believe us there’s SO much more to discover and learn. As a company, we have a dedicated team of experts who never stop learning, developing and pushing boundaries of what’s possible to achieve in the franchising arena. Especially in relation to utilising social media for franchise recruitment.
Specifically, we are now generating real, live enquiries for many brands using re-targeting campaigns across a number of platforms. What does this mean? In simple terms, there are potentially hundreds or even thousands of people who check out your website but never enquire or return. Traditionally you never know who these people are and they never progress an enquiry. Times have changed! Some of our clients are now successfully using retargeting to do just that ‘re-target’ those window shoppers while they browse through their Facebook updates and voila, you keep popping up to remind them that they really should take a closer look at your franchise opportunity.
It’s highly targeted, very specific, low and extremely effective as a lead gen tool. If you have a prospective franchisee database, then give us a call and we’ll talk through how we could get one of these cost effective campaigns set up in no time.
If you are interested in learning more about our Online Marketing or Social Media services please contact us via the form below and one of our team will be in touch!
[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][contact-form-7 id=”5974″][/vc_column][/vc_row]
Dec 12, 2015 | Project Services, Services
[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]Do you wish you had clarity over the next 12 months of marketing activity?
This is a complete review of your current marketing strategy, where we assess your current situation and make recommendations for the next 12 months. The outcome is a tailored and complete 12 month strategy document delivered electronically (so you can tweak it at a later stage!) and we also send you a hard copy version to keep in your office and share with colleagues.
- Broken down into month by month activity
- Full Media recommendations included in your plan: magazines, websites, social media channels and exhibitions
- Your plan is always based on your franchise recruitment growth objectives
- We run your objectives through our Budget Matrix to generate a benchmark budget
This is a professional marketing plan that you, as the client can implement and follow, with all activities, deadlines, costs and notes included. We can of course assist you with plan implementation when you require help.
Written by a qualified Chartered Marketer with input from the whole Coconut Creatives team utilising our expertise, latest industry thinking and an understanding of what is working for other Franchisors across industry and sector.
If you are interested in learning more about our Strategic Recruitment Marketing Plans please contact us via the form below and one of our team will be in touch![/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][contact-form-7 id=”5974″][/vc_column][/vc_row]
Jun 26, 2012 | Project Services, Workshops
Seen lots of great stuff on our website but want to read more first?
Our book, written by Sarah Carlile, will bring you right up to date with the most effective systems and strategies for expanding your franchise network, whether you’re new to franchising or a seasoned professional. Please note that franchisors who attend a Coconut Workshops will receive a SIGNED copy of the book for FREE.
Through personal experiences, case studies and research findings, Sarah Carlile shares her expertise and guides franchisors through every aspect of recruitment marketing. From branding and budgeting, to franchisee profiling and implementing really effective Discovery Day programmes, Sarah shows you how to structure your approach and maximise the resources already with your business.
Recent Reviews:
“Everything a Franchisor needs to know about successful franchise recruitment is contained in this book,” Jeff James, the Editor of Making Money Magazine.
“You are an inspiration. Your book is amazing. I didn’t know what to expect. Everything you have said so far is spot on. I love it,” Tara Howard, Venus Awards.
“Just a quick email to say thanks very much for the book, indeed the signed copy! I have only got as far as chapter 4 but it is making for very interesting reading,” Gerry Ussher, Go-Kart Party Franchise.
The book allows access our Free Resources page where you can download items such as a Franchisee enquiry form and our tried and tested Budget Matrix. BUT, to access this section of our site, you have to PROVE you’ve read the book by answering our multiple choice quiz about the book’s contents. Click here to try your luck at the quiz!
Jun 26, 2012 | Project Services, Services
[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]This project aims to give you the basics to get started. In order to design your logo we will look at your target audience, product/service you are offering, your vision for the brand and your competitors.
We will create 3-6 concepts for each item based on the criteria above.
- Logo design
- Stationery design
- Recruitment advert template
- Product/Service advert template
We also take on larger design projects. If you are interested in learning more about our Graphic Design Services please contact us via the form below and one of our team will be in touch![/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][contact-form-7 id=”5974″][/vc_column][/vc_row]
May 9, 2012 | Media Services, Project Services, Services
[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]Access to video is traditionally very pricey. Not anymore!
This package helps franchisors keep their video content flexible and up to date.
This style package is GROUND BREAKING in the video production sector.
Your 3-minute video could be focused on one of the following areas:
- Video Testimonials
- Company Overview
- Video Case Studies
- Top 10 Tips Video
- Product Demo Video
- Franchise Package (Overview + Franchisee Testimonials)
- Video Newsletters
To view an example of what you could end up with, click here to see one we made earlier!
If you are interested in learning more about our Video Creation Services please contact us via the form below and one of our team will be in touch!
[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][contact-form-7 id=”5974″][/vc_column][/vc_row]
May 9, 2012 | Project Services, Services
[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]This is something that many Franchisors have found extremely useful to enable them to take the communication of their franchise to the next level. Basically, you send us your prospectus in hard copy and electronically and we critique it. A nice short tidy project which provides Franchisors with some really useful tactical assistance to improve what they are already doing.
You will receive our full Coconut Creatives prospectus review report which details:
- Your original prospectus with accompanying notes on how to improve it
- Image review on what you can use and where to improve your prospectus look and feel
- Ideas for case studies, testimonials – where to use them and how to include them effectively
- Revised and improved ‘next steps’ page so you utilise a better ‘call to action’ to help move from prospect to franchisee
- An ideal franchisee profile review for you to use to improve your next recruitment season
We only offer a small number of prospectus reviews each month, so please contact us via the form below to check availability!
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