Aug 23, 2024 | Uncategorized
As a bunch of crazy Coconutters, we’re always looking for the next project. What better investment is there than the wellbeing of our planet?
At Coconut, we’re all about doing things differently. This summer, our focus isn’t just on the wellbeing of our team (although we do care about that!), it’s also on the wellbeing of our planet. Because we know caring for our planet is as important as ever, we’re taking important steps to reduce our carbon footprint and contribute to a better future.
What does summer mean to you? To our Coconuts, it means Summer training, sharing new ideas and of course, holidays! But whilst we focus on growth and renewal, we understand the environmental impact of our get-away actions can be significant. Did you know, in June 2024, the monthly mean atmospheric carbon dioxide (CO2) concentration reached a record high of 426.91 parts per million (ppm, a 20% increase from the average levels in June 1990. From the carbon emissions of travel to the environmental costs of seasonal fun, there are many ways our actions leave a mark on the planet.
So, we’ve decided to flip the script. Instead of contributing to these environmental costs, AND never seeing where our money goes, we’re focusing on wholly and completely giving back to nature. So far, we’ve planted 3,556 trees and funded 16 projects on behalf of our clients through our partnership with Ecologi! The reforestation initiative with Eden Reforestation Projects is aimed at restoring ecosystems and combating climate change.
To learn more about what is being achieved, here are two projects we’re proud to support:
Zoba Debub Community Boreholes Project
The Zoba Debub Community Boreholes Project is a crucial initiative aimed at addressing the need for clean, safe drinking water in the Zoba Debub district of Eritrea. This project is bringing back life to communities by restoring and maintaining boreholes which had fallen into disrepair, due to inadequate management and high maintenance costs.
Matavén REDD+ Project
The Matavén REDD+ Project is a pioneering effort to conserve 1,150,212 hectares of tropical forest within Colombia’s Indigenous Reservation of the Matavén Forest. This project focuses on preventing deforestation and reducing greenhouse gas emissions, while supporting the sustainable development of local Indigenous communities.
The Zoba Debub Community Boreholes Project and the Matavén REDD+ Project are just two examples of how we’re helping to deliver real-world benefits—by providing clean water, protecting forests, reducing emissions, and uplifting communities. So far, the impact these projects are providing is overwhelming.
To learn more about the amazing projects we’re supporting, check out the site here: https://ecologi.com/coconutmarketing
[1] https://www.statista.com/statistics/1091999/atmospheric-concentration-of-co2-historic/#:~:text=Global%20atmospheric%20concentration%20of%20carbon%20dioxide%201990%2D2024%2C%20by%20month&text=Monthly%20mean%20atmospheric%20carbon%20dioxide,they%20are%20growing%20the%20most.
Apr 15, 2020 | Blogs, Uncategorized, Whiteboard Weekly
In my last franchise recruitment update in January, I spoke about how post-Brexit we could be seeing a better year for overall interest in franchising. Cleary the events of the last few weeks have changed any predictions made for this year!
At this very moment, things are tough, no doubt. However, there is plenty of evidence to show that what’s to come could be very exciting for franchise recruitment!
Apr 3, 2020 | Blogs, Uncategorized
Can the franchise industry benefit from the type of content the PR industry are publishing?
Just as we see spikes in Google searches, there are spikes in the type of content journalists – on and off line – produce. The journalism trends below, show the types of articles and PR, journalists are currently publishing.
What you might not expect to see, because of the prevalent focus on “Coronavirus” and “Covid-19”, is an increase in published articles about “Franchising”, “Run a business” and “Work from Home”.
At Coconut Creatives, we’ve always maintained, based on our knowledge of Google Searches during previous economic uncertainties, how well franchising does at times like this. Now, based on the PR industry, you can see this to be true at this current moment.
What this means for you?
This the opportune time for you to raise awareness of your brand, and support your local journalist. Source good news stories from within your network. For example, I know of franchisees who are supporting the NHS, supporting people in isolation, or rushing PPE/equipment to hospitals.
These real life stories are exactly what your local journalists are looking for. It is a great way for your brand to be named, and people will remember it, when this is all over.
Not sales: brand awareness. Now is not the time to push your brand or your key messaging. Now is the time to show how you and your network are actively supporting the fight against Covid-19. If published, the journalists will come back to you after all this, to ask for other stories – which will be your time to share more of your brand’s key messaging.
For further information on how to do this, email steph@coconutcreatives.co.uk
Source: MuckRack
Apr 2, 2020 | Blogs, Uncategorized, Whiteboard Weekly
Communication has changed immensely, and continues to do so all the time. But how often do you adapt how you communicate with your prospects?
Most businesses still rely heavily on phone calls and email, and I’m guessing you do too. Whilst these are still valid methods, most people today use text-based communications, like WhatsApp and Messenger. These are where people feel most comfortable, or you could say, more ‘native’. Are you able to reach your audience through these means? Developing how your business uses new technology to communicate is the best way to optimise all opportunities for reaching your prospects.
Feb 20, 2020 | Blogs, Uncategorized, Whiteboard Weekly
The pace of change in technology, the way we communicate and how we consume content has never been faster! This change is leading to an almighty battle for the ‘Attention’ of our prospects and clients as their behaviors change and develop. It is essential in this modern marketing world that every business has a clear grasp on where the ‘Attention’ of their prospects and clients is, and how they can ensure they reach and communicate with them effectively through whatever mediums they may use.
Feb 10, 2020 | Blogs, Uncategorized, Whiteboard Weekly
Let’s admit it, we all believe we can research our own purchasing decisions with the help of Google and rely less on companies to guide our decisions. But are we all crystal clear on what our prospects can find out about us online? Do we do enough to ensure we have lots of great content visible in key searches about our business? In the video, I talk about this in terms of someone looking to buy a franchise, but of course, this remains relevant for any product or service.
