Coconut Creatives launched a franchise recruitment campaign for Murcia Villas last month and within the first 48 hours they had received over 40 enquiries for their franchise package.
The campaign started with a series of online messages and later continued into national press opportunities with a write up in the Daily Mail in early May 2008.
Information about the Murcia Villas franchise can be found at www.murciavillas.com along with details about the business and how it all started several years ago.
“This franchise package suits individuals that want to improve their lifestyle and live in a warmer climate,” explains Sarah Dyer, founder of Coconut Creatives and Murcia Villas account handler. “I worked closely with Hugh and Fiona, owners of Murcia Villas to understand their business and the type of person that would be interested in this opportunity.”
With the first franchisees now operational, a second signed up and several other hot prospects booked to fly out to Spain for a tour of the possible franchise zones, the future of the business is very optimistic. Initially, Sarah set realistic objectives for 2008 with Hugh and Fiona. “Having a solid and achievable set of objectives for any project is absolutely essential. The objectives act as mile stones to show how successful the project has been,” adds Sarah.
Coconut Creatives work with a range of owner managed businesses on a variety of projects to help achieve specific objectives. Visit coconutcreatives.co.uk to review some recent case studies and to find out what other clients think about the Coconut team.
Hugh and Fiona James outside their Murcia Villas office in Spain