Puddle Ducks had been a regular attendee of the Coconut Creatives Franchise Marketing Workshops at the end of 2011 and in to the start of 2012. They began working with Coconut Media in January 2012 and built a relationship that we feel matches their own company ethos – to live life, swimmingly.
Puddle Ducks deliver swimming lessons with a difference. Each class comprises a carefully balanced set of activities to promote increased confidence in the water and other skills that can be transferred into everyday life. In 2007, Puddle Ducks took the leap into becoming a franchise and rapidly grew to 20 centres across the UK. They plan to extend their reach to 63 centres over the next five years.
Puddle Ducks wanted a project-based campaign that would really lift the exposure of their brand. We therefore spent time discussing their objectives and key messages and incorporated this into a 3-month PR project.
- 1 article a month, researched, written and sold into target media
- Coverage online and in print franchise media plus coverage through social media such as Twitter