“Sarah and the team at Coconut have been extremely helpful to us from the start, they are very knowledgeable in the world of franchise marketing and have supported us tremendously in getting our name out there in the marketplace. I would recommend Coconut to anyone who is looking to boost their marketing efforts.” Lisa Curteis – Founder of Rosemary Bookkeeping
Project Outline
- Assistance with the launch of the franchise
- Ongoing weekly and monthly management of marketing activity
- Creative writing for Rosemary Bookkeeping to assist the franchise launch
- Development of marketing and lead tracking spreadsheets for franchise recruitment
- Brand development of Rosemary Bookkeeping specifically for the franchise industry
- Photography proposal and guide
Deliverables
- Media features include Business Franchise Magazine, www.franchiseinfo.co.uk and www.businessfranchise.com and other websites.
- New prospectus designed and created and website refined and managed
- Ideal photography recommended and taken up by Rosemary Bookkeeping.
- Marketing strategy telephone conferences to provide bite sized advice to develop the business
- Working on the franchise recruitment lead handling process
- Building case study materials of the pilot franchise operation
- First two franchisees onboard and trained within 3 months of the launch!