Smart collateral for franchise recruitment

by | Dec 23, 2013 | Coconut Workshops, Events

This jam packed workshop takes you through the essential collateral required to recruit franchisees – the Coconut way. You will leave the day having created an outline for your own:

  • Perfect pitch
  • Online franchise package profile
  • Franchise package overview flyer
  • Franchise prospectus outline
  • Franchisee case study essential ingredients.

Whilst suitable for new franchisors, this is a vital workshop for those that already have collateral and want a fresh look for 2014 and to understand how to communicate a more compelling message and recruit more franchisees.


 09:30                Sharing ideas, registration and coffee

10:00                Introduction to the day, the speakers, your expectations & tools you’ll be using

PART 1:            “Wow, this franchise looks amazing!”

10:30                Marketing collateral that helps prospects buy – Sarah Carlile

11:00                Creating a compelling proposition in your advertising – Sally Butters

11:45                Make your Prospectus STAND OUT from the rest – Sarah Carlile

12:00                Website content that increases direct enquiries – Chris Cooke

12:45 – 13.45     Lunch and networking

PART 2:            Practical ‘take away’ Sessions for YOU!

13:45                Take away 1: Building a winning awards entry! And why you would want to do this!

14:15                Take away 2: Creating case studies that the franchise media want to print

14:45                Take away 3: Putting the ‘wow factor’ into your online listings

15:15               Collateral consultancy sessions with the Coconut Team & guest lecturers

17:00                Sharing best ideas, wrap up and close

Please note: Although this agenda should not change, we reserve the right to make last minute alterations to better suit attending franchisors and accommodate speaker availability. Either way we are sure you’ll have a brilliant day with the ‘Coconuts’.

If you like the sound of this workshop programme, you’ll be pleased to know that for 2014 you can attend multiple workshops at a really small price. While you can still attend individual workshops, we’ve made it super cheap for you to do ALL of our 2014 workshops because we are so confident of the value you will get from doing these as a series. Click here for more information on our brand new workshop packages.

Email Lucy or call 01725 511673 to check availability, for more information, an agenda or a booking form.