Strategy Session

by | May 9, 2012 | Services, Strategy Sessions

Join us at one of our Coconut offices in Barnsley or Andover for a strategy session to review your current marketing.

Our strategy sessions are for you if:

You’re an established franchisor and…

  • you don’t hit your recruitment targets
  • you spend too much money to generate leads
  • you don’t have AT LEAST 3 to 4 ideal franchisee profiles

You’re a new franchisor and….

  • looking to develop your recruitment strategy
  • looking to recruit your first franchisees
  • looking for guidance and support with your recruitment marketing

At our strategy sessions we will suggest improvements for:

  • YOUR marketing strategy and it’s overall impact
  • Increasing your franchisee conversion ratios
  • Using tools that deliver results.

Our strategy sessions have proven effective for so many franchisors who gain significant clarity on the positives and negatives of their current campaign. Often undertaken by a Coconut Director (Sarah Carlile, Paul Clegg or Adam Lovelock), we will go through all your current materials and activities. This review will help guide you forward in a structured and organised manner for the next recruitment season and beyond.

Franchisors are encouraged to bring along ALL their branding, franchise recruitment collateral including prospectus, flyers, adverts, press releases, case studies and anything else important for review. We will go through all your current materials and activities, review your messaging and target audiences to uncover where things can be improved. This review will help give clarity on ways to improve your current approach and achieve more leads!

In short, your entire current situation is reviewed in line with what you want to achieve (franchise sales objectives). We will help organise you and put together a road map of activity for you to go away and implement, by way of a written Action Plan.

This session including the follow up Action Plan is chargeable at £397 + VAT. The Action Plan highlights all of the activity you need to do in order to get you the best possible chance of achieving your objectives for growth. This is a plan that you take away and implement yourself, with your own team, or we can do all or parts of this for you.

If you are interested in learning more about our strategy sessions please contact us via the form below and one of our team will be in touch!