Nov 15, 2012 | Coconut in the Media, News
Many franchisors find the task of planning the next steps in their franchise recruitment a daunting task but with just a few simple steps you can lay the groundwork for another successful year, says Sally Butters, Director of Media at Coconut Creatives.
October through to April is the most important time of year to focus on franchise recruitment. As we approach Christmas and New Year many people will start to re-evaluate their life choices, and a big part of this is their career. We are all familiar with cyclical national headlines such as ‘new year, new career’, but how you maximise your opportunities to capitalise on franchise recruitment during this time starts right now.
Click here to read the full blog post on Select Your Franchise
Sep 15, 2012 | Coconut in the Media, News
Celebrating success is something we British are often very blasé about. In franchising, however, this can be a key indicator to prospective franchise owners about your credentials. Sally Anne Butters, Head of Media at Coconut Creatives, explains how best to promote your achievements.
Click here to read the full article online
Sep 3, 2012 | Coconut in the Media, News
Sally Anne Butters, Director of Media at Coconut Creatives, points out important content franchise prospectuses should contain.
You know you want a holiday in Portugal in a private villa so you go online, narrow your search down to three places – your dates are available and they have some good reviews – so you ask them to send you brochures. They arrive and are full of wonderful photos of the villa and surrounding area, so you decide on the mid-range priced one.
Three months later you arrive to find that there are roadworks going on just outside your villa waking you up at 7am every day. You always had that niggling feeling in the back of your mind that this might happen.
Click here to read the full article online
Feb 1, 2012 | Coconut Workshops, Events
With the franchise industry changing fast, it’s vital to keep up with the latest thinking for franchise recruitment. This is a unique opportunity to gain up to date insight on the latest marketing techniques that can help boost your franchise recruitment.
Topic: How To Improve Your Franchisee Conversion to 1-in-28
Date & Location: 30th May 2013 – Midlands
Places available: 10
View our 3 minute workshop video
Coconut Creatives is the ONLY franchise marketing specialist offering workshops that bring together independent experts in the key fields of marketing, PR, copywriting, branding, social media and events to show you how they all effectively combine to produce excellent results.
You’ll take away some really valuable pointers to utilise within your own business, including:
- Your perfect business ‘elevator pitch’ for use on flyers, prospectus & at exhibitions
- Top copy tips for franchise advertising and PR
- Franchise branding ideas to help you stand out from the rest
- Video concepts that get prospects listening to you
- An applied budget matrix to manage your recruitment
- A professional structure for your marketing
- Benchmarking your current performance against other Franchisors – see how you currently perform!
- Plus, personal feedback on our 1 to 1 afternoon sessions, worth £450!
“Warm, engaging and creative workshop. We found the day extremely motivating covering so many relevant topics inspiring us to move forward with many of the ideas given.”
Janet Walmsley, OSCAR.
Current Promotion
Places booked 6 weeks in advance will be entitle to our early bird offer – 2 places for the price of 1.
Email Lucy or call 01725 511673 to check availability, for more information, an agenda or a booking form.
Sep 5, 2011 | Clients in the Media
Coconut Creatives’ client news: Driver Hire franchisee takes success into his own hands
Gee Bains owns Driver Hire’s franchise in South East London. Based in Cannon Wharf, his office is part of a nationwide network of almost 100 offices, specialising in providing recruitment services to the logistics sector. Driver Hire supplies some 3,000 personnel each day, mainly drivers and other logistics staff, to organisations in the public and private sectors.
Gee bought his franchise in May 2010 and is a fast-rising new star at Driver Hire. Recently named the network’s Office of the Month, in only his first full year of trading, Gee is on track for annual sales in excess of £700,000 – close to the Driver Hire average of £735,000. This performance is even more impressive when you consider that it is more than twice the £353,000 average turnover for a franchise in the UK, as revealed by the latest bfa/NatWest industry survey.
So how did Gee, still in his early 30s, come to choose to invest in a franchise, and more specifically in Driver Hire? His background is in IT and he had worked for a leading City law firm for over ten years. However, an entrepreneurial spirit was obviously lurking just below the surface – Gee’s father has his own successful business – and once the decision was made to become self-employed, there was no turning back.
Personal Recommendation
“I’d been looking for an investment opportunity for some time, and in fact had first spoken to Driver Hire a couple of years earlier, but the right opportunity wasn’t available at the time. A good friend of mine, Manjit Singh, is the owner of Driver Hire Enfield and he recommended the business to me. I knew how successful Manjit had become and naturally that appealed to me. Manjit is responsible for his own success of course, but he also explained how valuable being part of a successful franchise had been to him, especially through the recession. The package of support that Driver Hire provides really is second-to-none. It’s a franchise with a 50-strong Head Office team, all dedicated to helping make your business a success.”
Extensive Support Package
Driver Hire is a B2B management franchise, operating in a highly legislation and compliance-led industry. Over the years there has been an enormous investment on the part of the franchisor in ensuring that all of its franchisees have a detailed understanding of the relevant rules and regulations, but also in developing systems, processes and training that make day-to-day operations as uncomplicated as possible. This in turn enables the network to deliver market-leading quality standards.
The extensive package of support includes: administrative functions such as invoicing and payroll; a bespoke IT system which takes care of bookings, candidate and customer records, and helps to ensure legislative compliance; a National Accounts team, which delivers centrally-won business opportunities; a Marketing team providing a steady stream of professional marketing resources; and a dedicated Area Development Manager. Franchisees who follow the system and operate their business effectively can take home 10-12% of turnover and of course, build up significant capital value as their business grows.
Keeping it Simple
“It’s actually quite a simple business,” says Gee. “Recruitment is just bringing people together – finding the best match between people who are looking for work, with other people who need staff. We now also have a thriving additional revenue stream in driver training. What I love about my business is the fact that every day is different. I get a real buzz from helping my customers; sorting out their problems and helping them achieve what they are trying to do. The rewards are excellent too. If you are well organised, with great people skills and have the determination to build your own successful business, you should take a closer look at Driver Hire.”
You can find out more about the Driver Hire franchise opportunity by calling 0844 846 0031. Alternatively, visit www.driverhire.co.uk/franchise or email franchise@driverhire.co.uk
