As the world of marketing continues to evolve, AI is no longer a distant concept—it’s an active force reshaping how franchise brands operate locally, connect with customers, and scale smarter.
In this episode of The Franchise Marketing Show, Adam sits down with Quinton McHaffie from Social Places to explore the real-world applications of AI in franchise marketing—what’s working now, what’s on the horizon, and how franchisors and franchisees alike can stay ahead of the curve.
Resources Mentioned in This Episode
Quinton highlights two valuable resources for franchisors:
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Request a free marketing audit from Social Places – Get expert insights into your current local marketing strategy and opportunities to improve.
Request your free audit here
- Download the free Guide to AI for Franchisors – A practical overview to help you get started with AI in your franchise. Complete the form below to receive your FREE guide.
Why This Conversation Matters
Franchise businesses rely heavily on consistency and local relevance—a tricky balance when scaling. That’s where AI is starting to shine.
In this episode, you’ll hear Quinton break down:
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How AI is reshaping local marketing efforts across platforms
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Automating reputation management to track and respond to reviews at scale
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Personalising social media campaigns across multiple locations while maintaining brand consistency
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Simple ways to start experimenting with AI, even if you’re brand new
Whether you’re a franchisor looking to adopt scalable marketing tools or a franchisee wanting more localised support, this episode will leave you with practical ideas you can apply immediately.
Tune In for Insight and Inspiration
If you’ve been wondering how AI fits into your franchise growth strategy, or you’re feeling overwhelmed by where to begin, this conversation offers a grounded, accessible starting point.
The full episode is released at 12pm Friday 8th August 2025.
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