The pace of change in technology, the way we communicate and how we consume content has never been faster! This change is leading to an almighty battle for the ‘Attention’ of our prospects and clients as their behaviors change and develop. It is essential in this modern marketing world that every business has a clear grasp on where the ‘Attention’ of their prospects and clients is, and how they can ensure they reach and communicate with them effectively through whatever mediums they may use.