Communication has changed immensely, and continues to do so all the time. But how often do you adapt how you communicate with your prospects?
Most businesses still rely heavily on phone calls and email, and I’m guessing you do too. Whilst these are still valid methods, most people today use text-based communications, like WhatsApp and Messenger. These are where people feel most comfortable, or you could say, more ‘native’. Are you able to reach your audience through these means? Developing how your business uses new technology to communicate is the best way to optimise all opportunities for reaching your prospects.