Increasing Quality Enquiries for your Franchise – Midlands

May 21, 2012 | Coconut Workshops, Events

With the franchise industry changing fast, it’s vital to keep up with the latest thinking for franchise recruitment. This is a unique opportunity to gain up to date insight on the latest marketing techniques that can help boost your franchise recruitment.

Topic: Increasing Quality Enquiries for your Franchise
Date & Location: 17th September 2013 – Midlands
Places available: 10

View our 3 minute workshop video

Coconut Creatives is the ONLY franchise marketing specialist offering workshops that bring together independent experts in the key fields of marketing, PR, copywriting, branding, social media and events to show you how they all effectively combine to produce excellent results.

You’ll take away some really valuable pointers to utilise within your own business, including:

  • Your perfect business ‘elevator pitch’ for use on flyers, prospectus & at exhibitions
  • Top copy tips for franchise advertising and PR
  • Franchise branding ideas to help you stand out from the rest
  • Video concepts that get prospects listening to you
  • An applied budget matrix to manage your recruitment
  • A professional structure for your marketing
  • Benchmarking your current performance against other Franchisors
    – see how you currently perform!
  • Plus, personal feedback on our 1 to 1 afternoon sessions, worth £450!

“Warm, engaging and creative workshop. We found the day extremely motivating covering so many relevant topics inspiring us to move forward with many of the ideas given.”
Janet Walmsley, OSCAR.

Current Promotion
Places booked 6 weeks in advance will be entitle to our early bird offer – 2 places for the price of 1.

Email Lucy or call 01725 511673 to check availability, for more information, an agenda or a booking form.

Mac Tools

May 18, 2012 | Portfolio

www.mactools.co.uk

“It’s great working with the team at Coconut Creatives… the support and guidance has been excellent. The Coconut team is certainly taking the stress out of advertising whilst building some great editorial to highlight our franchise opportunity.” Mac Tools

Mac Tools started working with Coconut Creatives and Coconut Media in November 2011 to develop a full campaign strategy for use within the franchising division of their business.

Mac Tools is part of Stanley Black & Decker, a £7+ billion global organisation employing over 30,000 people worldwide and owner of the world famous Stanley, Facom, Britool Expert and DeWalt brands.

The Mac Tools line consists of over 18,000 professional tools including screwdrivers, ratchets, wrenches, and assorted air tools, as well as its own toolboxes. They currently have 120 franchisees operating in the UK with a potential UK tools market of over £150 million.

Project Outline:

Having recently developed their business model from a distributor licence to a franchise, Mac Tools were keen to boost the awareness of their franchise opportunity whilst also highlighting their ability to manufacture innovative products for the automotive industry. A budgeted 12-month marketing plan was therefore rolled out to cover major franchising and automotive media channels that would maintain and grow Mac Tools market share.

Project Outcomes:

  • Market research project to confirm the key target groups for the Mac Tools franchise opportunity
  • An integrated marketing plan utilising advertising, PR, events, sponsorship, and keep warm activities
  • Quality marketing materials to support the franchise recruitment process
  • Increase in quality of enquirers
  • Achievement of recruitment targets
  • Mac Tools was not only shortlisted for “Best PR Campaign” but won the “Best Overall Marketing Campaign” Award at the 2013 The Franchise Marketing Awards.

 

Puddle Ducks

May 17, 2012 | Portfolio

www.puddleducks.com

Puddle Ducks had been a regular attendee of the Coconut Creatives Franchise Marketing Workshops at the end of 2011 and in to the start of 2012. They began working with Coconut Media in January 2012 and built a relationship that we feel matches their own company ethos – to live life, swimmingly.

Puddle Ducks deliver swimming lessons with a difference. Each class comprises a carefully balanced set of activities to promote increased confidence in the water and other skills that can be transferred into everyday life. In 2007, Puddle Ducks took the leap into becoming a franchise and rapidly grew to 20 centres across the UK. They plan to extend their reach to 63 centres over the next five years.

Project Outline:

Puddle Ducks wanted a project-based campaign that would really lift the exposure of their brand. We therefore spent time discussing their objectives and key messages and incorporated this into a 3-month PR project.

Project Outcomes:

  • 1 article a month, researched, written and sold into target media
  • Coverage online and in print franchise media plus coverage through social media such as Twitter

 

Strategy Session

May 9, 2012 | Services, Strategy Sessions

Join us at one of our Coconut offices in Barnsley or Andover for a strategy session to review your current marketing.

Our strategy sessions are for you if:

You’re an established franchisor and…

  • you don’t hit your recruitment targets
  • you spend too much money to generate leads
  • you don’t have AT LEAST 3 to 4 ideal franchisee profiles

You’re a new franchisor and….

  • looking to develop your recruitment strategy
  • looking to recruit your first franchisees
  • looking for guidance and support with your recruitment marketing

At our strategy sessions we will suggest improvements for:

  • YOUR marketing strategy and it’s overall impact
  • Increasing your franchisee conversion ratios
  • Using tools that deliver results.

Our strategy sessions have proven effective for so many franchisors who gain significant clarity on the positives and negatives of their current campaign. Often undertaken by a Coconut Director (Sarah Carlile, Paul Clegg or Adam Lovelock), we will go through all your current materials and activities. This review will help guide you forward in a structured and organised manner for the next recruitment season and beyond.

Franchisors are encouraged to bring along ALL their branding, franchise recruitment collateral including prospectus, flyers, adverts, press releases, case studies and anything else important for review. We will go through all your current materials and activities, review your messaging and target audiences to uncover where things can be improved. This review will help give clarity on ways to improve your current approach and achieve more leads!

In short, your entire current situation is reviewed in line with what you want to achieve (franchise sales objectives). We will help organise you and put together a road map of activity for you to go away and implement, by way of a written Action Plan.

This session including the follow up Action Plan is chargeable at £397 + VAT. The Action Plan highlights all of the activity you need to do in order to get you the best possible chance of achieving your objectives for growth. This is a plan that you take away and implement yourself, with your own team, or we can do all or parts of this for you.

If you are interested in learning more about our strategy sessions please contact us via the form below and one of our team will be in touch!

Video Creation

May 9, 2012 | Media Services, Project Services, Services

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This package helps franchisors keep their video content flexible and up to date.

This style package is GROUND BREAKING in the video production sector.

Your 3-minute video could be focused on one of the following areas:

  • Video Testimonials
  • Company Overview
  • Video Case Studies
  • Top 10 Tips Video
  • Product Demo Video
  • Franchise Package (Overview + Franchisee Testimonials)
  • Video Newsletters

To view an example of what you could end up with, click here to see one we made earlier!

If you are interested in learning more about our Video Creation Services please contact us via the form below and one of our team will be in touch!

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