The internet forms such a huge part of how we make decisions, especially if we are looking to make a big decision like investing in a franchise. So what information can prospective franchisees find out about you online?
This first video gives a brief overview of how we see the franchise recruitment landscape so far in 2018. Overall it’s been a tough start to the year, with less people looking to invest and more choice for those that are! However there are still lot’s of new franchisees being recruited all over the UK at all investment levels.
We would be really interested to hear how your franchise recruitment is going so far in 2018, and any trends you have experienced, so please send us an email to info@coconutcreatives.co.uk to let us know!. Also if you have a question you would like me to tackle in a future Whiteboard Weekly, just get in touch 😁
If your advertising isn’t working, stop doing it right now! Many brands lose so much money on ineffective advertising so our Founder, Sarah Carlile, has been sharing her tips to help you make sure that your advertising helps you to get the very best results.
To find out more about how you can use award wins to boost your marketing collateral contact us at info@coconutcreatives.co.uk.
You should use marketing collateral throughout the recruitment process to support your sales process and tell your prospects more about your brand and how your franchise opportunity can benefit them. Marketing collateral should make your sales process easier and more efficient so ensure that everything you send out has a clear call to action to guide your prospects through to the next stage of your recruitment process.
Throughout the decision making process, your prospects will constantly be comparing you to your competitors so it is essential that you make a good first impression. Your marketing collateral, both online and offline, should be of a high standard because it is usually the first time your prospects will encounter your brand. Your collateral is your chance to wow your prospects with your opportunity and show them how much they could achieve as part of your network.
By the time prospects receive hard copies of your collateral, they will have researched your franchise, visited your website and clicked through to request more information. It is important to think of your website as part of your collateral because it will often be the very first encounter that prospects have with your brand. Make sure it is easy to read and navigate and that your contact details are easy to find so that prospects can easily request more information.
Having a clear, concise and consistent message across all of your collateral will give you the best possible chance of generating good quality leads. It is essential that your collateral displays your franchise in the best possible light to increase your chances of converting those all-important franchisees. To create your messaging, you should research your top performing franchises to help you find out what motivates them and why they decided to buy your franchise. By gaining a clear understanding of your perfect franchisees, you can use this knowledge to recruit more of them. This will also help you to determine the tone of voice and language used throughout your collateral to appeal to your target audience.
In addition to the copy within your collateral, you should also think about the imagery you use because this will affect the way prospects react to your collateral. A picture paints a thousand words so make sure your imagery matches the content on the page and is relevant to help emphasise your messaging.
Your prospects want to know exactly how your franchise opportunity will benefit them so make sure your marketing collateral explains about your franchise opportunity whilst keeping your messaging, brand values and target audience in mind. This will help you to increase the number of franchisees you recruit.
Contact us to find out more about how Coconut Creatives could help you to perfect your marketing collateral on 01725 511 673 or info@coconutcreatives.co.uk.
While everyone relaxes on their summer holidays, the team at Coconut are still working at full speed! We’re hard at work making sure that we’re ready to fully support our clients throughout the busy Autumn recruitment period. We always tell our clients how important preparation is for franchise recruitment so we’re practicing what we preach and working to help our team improve their skills and develop their roles within the business.
Our team training is taking place in August as we restructure internally to make sure everyone in the team is utilised fully to bring an even more comprehensive range of services to our clients. Recognising the important of investing in our team is how we manage to stay ahead in our industry and keep our team happy and stronger than ever. We’ll be taking a few days out to regroup and make sure that everyone’s on track before we launch into the busiest time of year for franchise recruitment.
We spend a huge amount of time investing in our team to make sure our business is as strong as possible. Continuous training and investment allows us to develop new services and better ways of working so that our clients get the very best from the work they do with us.
In addition to training the team, we’re also working hard to launch brand new products for our clients in the Autumn to keep expanding our offering and to make sure that our clients stay ahead in THEIR industries. As the digital world continues to advance, we know that we need to stay ahead of changes and make sure that we are one step ahead!
Watch this space to find out more about our new products and services that will be released in the Autumn. Or contact us on 01725 511 673 or info@coconutcreatives.co.uk to find out more about how we could help you ramp up your marketing.