Baskin-Robbins serving treats to weary travellers

by | Jul 10, 2014 | Clients in the Media, News

Baskin-Robbins ice cream will be available in even more locations across the UK this summer. Dunkin’ Brands, the parent Baskin-Robbins PR photo - scoop wafflecompany of Baskin-Robbins and Dunkin’ Donut, have announced a partnership with Welcome Break, one of the largest independent motorway service operators in the UK. Baskin-Robbins and Dunkin’ Donuts products will now be available in selected motorway service areas in the UK.

Baskin-Robbins shops are due to be added to a range of Welcome Break sites over the coming weeks and Dunkin’ Donuts baked goods will also be added to a selection of sites. These kinds of partnerships are great news for Baskin-Robbins’ franchisees as brand awareness increases across the country and brings in more local business too.

“We’re extremely excited to partner with Welcome Break and bringing Baskin-Robbins and Dunkin’ Donuts products to their customers,” explains Jim Johnstone, General UK Manager for Dunkin’ Brands.

For 65 years, Baskin-Robbins has been creating irresistible treats to make customers smile and feel good. Since their foundation in 1945, they have introduced over 1,000 unique, fun and much-loved ice cream recipes, frozen drinks, and ice-cream cakes. Their stores continue to be popular as their treats are an affordable treat for families. Baskin-Robbins sells in excess of 300 million scoops of ice cream each year across 7,300 stores in 50 countries.

“We look forward to serving travellers our delicious Baskin-Robbins’ ice cream, sundaes and frozen beverages, as well as Dunkin’ Donuts baked goods – what could be better after a long journey on the motorway?!” adds Jim.

The Baskin-Robbins locations at Welcome Break services will feature the brand’s premium hard scoop ice cream as well as its frozen beverages and ice cream sundaes. In addition, a range of donuts from Dunkin’ Donuts will be available at selected locations as part of the partnership, so travellers can treat themselves while they’re on the go.

“We’re pleased to partner with Dunkin’ Brands to bring two of the world’s most loved restaurant brands, Baskin-Robbins and Dunkin’ Donuts, to select Welcome Break across the UK,” said Rod McKie, CEO of Welcome Break, “We strive to offer travelers a wide range of food, beverages and services when they need a break from the road, and this partnership will give them even more delicious options.”

This press release has created wide spread coverage on franchise related websites and social media. It will also be included in upcoming print publications. To find out how Coconut Creatives can help you generate great PR why not contact us