Behind the Face of Fair Trade

by | Dec 12, 2007 | Clients in the Media, Coconut in the Media

A trip to visit some of the poorest parts of India has been planned to expose the truth behind Fair Trade between 5 – 18th January 08. Coconut Creatives Directors Sarah Dyer and Christopher Cook will be accompanying Jeremy Piercy and a small team of his staff to New Delhi, India to see what impact Shared Earth’s Fair Trade work has had on developing areas.

On our return the full story will be featured in national, regional and green/ethical magazines.

Key Story Features include:
· True Stories; from children who were reduced to selling their bodies at train stations
· Fair Trade survey – what people in the UK understand about Fair Trade
· Facts & figures from the International Fair Trade Association
· Indian Artisan Interviews; life before Fair Trade and how it has changed them

Follow the India Trip Live!
To follow the India trip live visit the Shared Earth blog site through Gain access to daily interviews, images and quotes.

To receive a full report pre & post India trip please email or call 01963 31030 for further information.

Why is this trip so important?
Because we are reporting back on the positive impact Fair Trade has had on the lives of so many people world-wide. Examples of what we will be reporting on are:

1. Reducing Begging & Prostitution of Children
There is an orphanage for street children near New Delhi, where women from local villages come in to make bags and other products to fund the orphanage. Recently, 3 of those children, who had formerly just begged and sold their bodies on railway stations, had grown to the age of 18 and were confidently in charge of 3 of the craft workshops. “It was a real joy to see them looking so happy and fulfilling such responsible roles,” expresses Jeremy, Fair Trade campaigner and founder of national retail organisation Shared Earth.

2. Fair Trade Philosophy
Jeremy would like to see a change in our society away from its materialistic attitudes to life, “I’d like people, especially young people, to understand that it’s what you do and the way you work that matters, not just how much you earn. If people actually started to realise that caring about other people makes YOU more happy, as well as those other people, then attitudes might change and society could only be the better for it.”

Watch this space!