Franchisor Marketing Workshop Programme 2016
[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]This year sees the 6th anniversary of our popular Coconut Workshops for franchisors! Since 2010 we’ve had 200+ franchise brands from across the franchise industry benefiting from our practical workshop programme to fine tune their franchise recruitment and marketing performance. They grow year on year and we’re really excited to share with you what 2016 has in store.
Coconut franchise recruitment workshops deliver valuable insights and ideas for the franchise brands who attend. We advise franchisors on all aspects of their franchise recruitment marketing with proven results using examples and case studies. Our workshops are designed to cover a range of up-to-the-minute, relevant topics with helpful tips and techniques that you can readily apply to your franchise back in the office.
Franchisors attend our workshops because they want to:
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- Recruit more franchisees
- Spend their recruitment budget in a smarter way
- Improve their own skillsets in franchise marketing
- Learn the latest techniques and methodologies in recruitment
- Understand how social media can support franchise recruitment
- Help their franchisees obtain more sales.
[/fancy-ul][vc_column_text]NEW for 2016! Our workshops have received Qualified Franchise Professional (QFP) qualified event status from the bfa! This means that you can now attend our workshop programme as part of your own QFP training.
Each day of our QFP workshops is worth 250 points and will count towards your overall QFP qualification.
Click here to book via our contact form
Our 2016 workshop programme looks like this:
1st March 2016
How to Market your Franchise and Recruit for Network Growth: Day 1 – Setting a SMART approach to franchisee recruitment (250 QFP points)
Suitable for both new and seasoned franchisors this jam-packed workshop looks at how you can set a strategic approach to your marketing and recruitment. On the day we will take you through:
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- Current market conditions for franchisee recruitment (looking at the macro environment and how consumer behaviour changed since the 2007 crash and its effect on franchising)
- The micro environment: franchisee profiling, industry-wide and company specific
- The franchisee selection/sales process (learning from a decade worth of research across 200 franchise brands) looking at best practice models for building a franchisee profile
- Discovery Days vs 121 meetings
- Right recruitment techniques and collateral for each stage of the selection process
- Corporate responsibility: the legal and ethical role of the franchisor
- Relationship between recruitment selection and network quality
- Why develop a strategic plan of action for marketing and recruitment (leading onto day 2)
[/fancy-ul][vc_column_text]2nd March 2016
How to Market your Franchise and Recruit for Network Growth: Day 2 – Franchise marketing new media: The role of social (250 QFP points)
We’re told time and time again by franchisors that they don’t fully understand how to utilise social media for marketing and franchise recruitment. On this workshop you’ll learn crucial social media skills and we’ll take you through:[/vc_column_text][vc_column_text]
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- Developing an integrated marketing communications plan in franchising
- Setting budgets, timescales and monitoring ROI
- The roles of traditional offline media (exhibitions, magazines, newspapers, referrals)
- New movements in the marketing and selection process
- The roles of online new media in recruitment
- Your franchise sales process & where social media fits to support it
- The latest recruitment marketing techniques delivering results in the industry right now
- How to set up, personalise and automate social media channels to save you time & money
[/fancy-ul][vc_column_text]14th April 2016
How to motivate your franchisees (250 QFP points)
Your franchise network is your most valuable brand asset, they are out there every day representing you. This workshop will help you understand what you can do to steer your network in the right direction using a wide variety of tools to educate and motivate each individual franchisee. This workshop deals with these and many other sensitive issues that are at the heart of the franchisor / franchisee relationship covering:[/vc_column_text][vc_column_text]
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- An overview of bridging the gap between franchisee knowledge and their application
- Using tools to help your franchisees represent your brand effectively
- Using the franchisee toolbox: the Franchise Agreement, the Operations Manual, the Marketing Manual and Franchisee Business Plan
- Using a month-by-month support structure for your franchisees
- Recognising and rewarding franchisee achievement
- Leading and motivating franchisees through their life cycle (different methods for different lifecycle stages)
- Setting KPIs & targets on an individual basis and how to monitor these
- Understanding your leadership skills and how to use these to motivate the network
- How you can work to best practice guidelines as a franchisor.
[/fancy-ul][vc_column_text]14th July 2016
Exhibiting and speaking effectively for franchisee recruitment
Many franchisors are attending the same shows year on year but unfortunately don’t make the most of them year on year. As a franchisor you are in a room full of other franchise brands competing for the attention and contact details of the same visitors. So being noticed as a high-quality opportunity and making the most out of your initial contact with a prospect is key to exhibiting successfully. On this workshop you will cover:[/vc_column_text][vc_column_text]
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- How to plan your exhibition attendance like a military operation
- SMART collateral to have on stand (including your perfect pitch!)
- How to make YOUR franchise stand out from the crowd
- How to maximise your exposure during the show
- How to use presentations to generate more franchise enquiries at exhibitions
- Effective follow-up tools that will turn your leads into franchisees!
[/fancy-ul][vc_column_text]11th October 2016
How to Market your Franchise and Recruit for Network Growth: Day 1 – Setting a SMART approach to franchisee recruitment (250 QFP points)
As above!
12th October 2016
How to Market your Franchise and Recruit for Network Growth: Day 2 – Franchise marketing new media: The role of social (250 QFP points)
As above!
9th November 2016
How to motivate your franchisees (250 QFP points)
As above!
Structure & Pricing
We will happily offset any payments made for our Coconut Workshops should you become a Coconut retainer client within the 12 month period.
Coconut Franchisor Workshops are proudly sponsored by
If you are interested in learning more about our 2016 Workshop Programme please contact us via the form below and one of our team will be in touch![/vc_column_text][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][contact-form-7 id=”5974″][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][/vc_column][/vc_row]
