We’ve got a mountain to climb

Feb 11, 2025 | Coconut Team

In 2018, Coconut’s Digital Marketing Team Manager, Ian Easton, faced an unimaginable challenge—a devastating accident that left him with life-changing burns. Yet, through his incredible strength and determination, Ian has not only overcome the physical and emotional hurdles of his recovery but has also found a way to use his experience to help others facing similar struggles.

Last year, Ian had a dream where he climbed Mount Snowdon and upon reaching the summit, sang Tears For Fears ‘Everybody Wants to Rule the World’. The next day he mentioned this dream to the rest of the team on our morning call, which set things in motion to turn his dream into reality.

Turning a dream into a mission

Ian’s dream, which seemed so powerful and personal, a symbol of overcoming adversity and reaching new heights, became a calling for him to make a difference. So, this June, Ian and the Coconut Marketing team will embark on a trek up Mount Snowdon. The purpose of this trek is to raise much-needed funds for Dan’s Fund for Burns, a charity that provides essential support for individuals who have been affected by burns.

Why Dan’s Fund for Burns?

Dan’s Fund for Burns was founded to provide vital resources to burn survivors and their families, helping them navigate the complex and often overwhelming road to recovery. From providing financial assistance for medical treatments to offering emotional support during the toughest of times, Dan’s Fund is there every step of the way for those affected by burns. The charity’s dedication to improving the lives of survivors aligns closely with Ian’s own journey and the challenges he faced after his accident.

For Ian, this trek is about more than just personal achievement—it’s about giving back to the community that helped him recover and empowering others who are facing their own battles. “The support I received after my accident was life-changing,” Ian says. “Now, I want to do my part in supporting others who are going through similar struggles.”

How you can help

The trek will be a physically demanding challenge, but it’s also a deeply emotional one. Ian and the team will be walking with purpose.

We invite you to join us in supporting this incredible cause by making a donation to Dan’s Fund for Burns. Your contribution will help provide critical aid to burn survivors, assist with recovery treatments, and ensure that no one has to face their journey alone.

Every donation, no matter how big or small, will make a tangible impact on the lives of those in need. By supporting our trek, you’re not just helping Ian and the Coconut team; you’re helping countless burn survivors who are fighting to rebuild their lives.

Join us on the journey

As we prepare for this trek up Mount Snowdon, we want to thank everyone who has supported us so far. Together, we can help Dan’s Fund for Burns continue to offer hope and healing to burn survivors. The trek is a personal journey for Ian, but with your help, it will become a collective effort to make a real difference.

Follow our journey on social media, and don’t forget to donate to this important cause. Your support can truly change lives.

Thank you for being part of this meaningful mission!

Donate now: https://www.justgiving.com/page/coconut-marketing
Find out more about Dan’s Fund for Burns: https://dansfundforburns.org/

To find out more about Ian’s story, watch this episode of The Franchise Marketing Show

DONATE TO OUR FUNDRAISER

We’ve got a lovely bunch of Coconuts!

Aug 23, 2024 | Coconut News, Coconut Team

As a bunch of crazy Coconutters, we’re always looking for the next project. What better investment is there than the wellbeing of our planet?

At Coconut, we’re all about doing things differently. This summer, our focus isn’t just on the wellbeing of our team (although we do care about that!), it’s also on the wellbeing of our planet. Because we know caring for our planet is as important as ever, we’re taking important steps to reduce our carbon footprint and contribute to a better future.

What does summer mean to you? To our Coconuts, it means Summer training, sharing new ideas and of course, holidays! But whilst we focus on growth and renewal, we understand the environmental impact of our get-away actions can be significant. Did you know, in June 2024, the monthly mean atmospheric carbon dioxide (CO2) concentration reached a record high of 426.91 parts per million (ppm, a 20% increase from the average levels in June 1990. From the carbon emissions of travel to the environmental costs of seasonal fun, there are many ways our actions leave a mark on the planet.

So, we’ve decided to flip the script. Instead of contributing to these environmental costs, AND never seeing where our money goes, we’re focusing on wholly and completely giving back to nature. So far, we’ve planted 3,556 trees and funded 16 projects on behalf of our clients through our partnership with Ecologi! The reforestation initiative with Eden Reforestation Projects is aimed at restoring ecosystems and combating climate change.

To learn more about what is being achieved, here are two projects we’re proud to support:

Zoba Debub Community Boreholes Project
The Zoba Debub Community Boreholes Project is a crucial initiative aimed at addressing the need for clean, safe drinking water in the Zoba Debub district of Eritrea. This project is bringing back life to communities by restoring and maintaining boreholes which had fallen into disrepair, due to inadequate management and high maintenance costs.

Matavén REDD+ Project
The Matavén REDD+ Project is a pioneering effort to conserve 1,150,212 hectares of tropical forest within Colombia’s Indigenous Reservation of the Matavén Forest. This project focuses on preventing deforestation and reducing greenhouse gas emissions, while supporting the sustainable development of local Indigenous communities.

The Zoba Debub Community Boreholes Project and the Matavén REDD+ Project are just two examples of how we’re helping to deliver real-world benefits—by providing clean water, protecting forests, reducing emissions, and uplifting communities. So far, the impact these projects are providing is overwhelming.

To learn more about the amazing projects we’re supporting, check out the site here: https://ecologi.com/coconutmarketing

[1] https://www.statista.com/statistics/1091999/atmospheric-concentration-of-co2-historic/#:~:text=Global%20atmospheric%20concentration%20of%20carbon%20dioxide%201990%2D2024%2C%20by%20month&text=Monthly%20mean%20atmospheric%20carbon%20dioxide,they%20are%20growing%20the%20most.

Riding For Victory: Coconut’s Cycle Challenge!

Mar 25, 2024 | Coconut News, Coconut Team

For the countless women struggling to re-enter the workplace, Smart Works is a lifeline! Through interview coaching, and the donation of an interview-ready outfit, women are being empowered to change their own lives. Which is why Coconut embarked on a fundraiser to support EWiF’s chosen charity.

It’s been a week since the Coconut team of five, donned their cycling shorts and embraced the community spirit of the outside (or inside a sweaty gym perhaps). With pedals spinning for dear life but spirits high, our team of amateur cyclists pedalled their way to their goal targets, all in support of Smart Works’ mission to empower women in the workplace.

The journey was nothing short of exhilarating. From early morning training sessions to late night gym fixes, the team shared a sense of purpose and determination. Each mile conquered was a step closer to driving positive change in the world. As we pushed through the pain, we were reminded of the obstacles many women face as they try to enter the business landscape. To date, Smart Works has empowered over 35,000 women, many of whom are at greatest risk of economic hardship and discrimination. In the last year:

  • 44% of clients had been unemployed for over a year,
  • 18% had applied for over 50 jobs,
  • And 10% had applied for over 100 jobs before coming to Smart Works.
  • In addition, 37% were single mothers,
  • 16% have a disability
  • 52% were from an ethnic minority.

It’s no easy feat! So, we pressed on, determined to make a difference. Each member of the Coconut team had a goal: to cycle 100 miles and raise at least £100. But of course, we managed to top that, collectively raising £612! We’d like to thank our very generous donors for the support given to help us reach our target! Every penny raised will support Smart Works’ vital work in providing unemployed women with the tools and resources they need to build confidence – especially after a career break, or negative workplace experience.

As one client says, “I remember very clearly how bleak life felt when I visited Smart Works three years ago, feeling hopeless, like no-one would give me a job because of my depression. The hours I spent with the women there – I’ll never forget them; and I hold Smart Works in my heart.”

The Cycle for Smart Works Fundraising Challenge was more than just a bike ride; Our team was joined by individuals from all walks of life, each with their own reason for taking part. Some, like Nathalie Buckley (a new mother!!) were looking for a new challenge, whilst our MD Paul Clegg, wasn’t sure if his 30 year old bike still worked! Together, we shared our progress and had a laugh along the way.

When she finished, Lyndsey Hancock, echoed the thoughts of most of us when she said, “101 miles cycled! I’m NEVER cycling again!” But despite the sore legs, it was all for a good cause.

Coconut, together with EWiF, are proud to support a charity helping women reach their full potential. The Cycle for Smart Works Fundraising Challenge has reminded us of the power of collective action, and we look forward to taking part in

more fundraising challenges in the future!

Empowering Women in Business 2023

Oct 4, 2023 | Coconut News, Coconut Team

New to Coconut, and new to franchising, we sent Nathalie Buckley and Lyndsey Hancock to their first ever franchise event. Here, Nathalie shares what she loved about attending the BFA’s EWIB conference!

On Wednesday, 27th September, 2023, my colleague Lyndsey Hancock and I had the incredible opportunity to attend the Empowering Women in Business (EWIB) conference hosted by the British Franchise Association (BFA). As newcomers to both the worlds of Coconut and franchising, this event was an eye-opening and inspiring experience for us.

The visionary behind the operation, Pip Wilkins QFP, CEO of the BFA, ensured EWIB made a triumphant return, for its 10th year, with a resounding focus on the theme, ‘Making Every Moment Count.’ The event brought together a diverse network of women from various sectors within franchising, and it was nothing short of exceptional to be a part of it.

EWIB showcased an outstanding array of guest speakers hailing from diverse business backgrounds, and included:

  • Harpreet Kaur, co-founder of Oh So Yum Desserts & winner of The Apprentice 2022.
  • Sam McAlister, who provided exclusive insights into the notable Newsnight interview with Prince Andrew, titled “How to Convince a Prince.”
  • Eniola Aluko, a double-FA Women’s Cup winner and three-time Premier/Super League champion.
  • Pip Wilkins QFP from the BFA
  • Emily Price QFP also from the BFA
  • Anne-Marie Martin from diddi dance
  • Jane James from Little Voices
  • Lucy Campbell from Right at Home
  • Vicky MacQueen from diddi rugby
  • Rebecca Newenham QFP from Get Ahead
  • Amy Cridland from McDonalds
  • Suzie McCafferty QFP from Platinum Wave
  • Farrah Rose QFP from The Franchising Centre
  • Gillian McAteer from Citation

These extraordinary women and inspirational business leaders delivered an unforgettable experience throughout the day. They generously shared their personal journeys, experiences, and entrepreneurial wisdom. EWIB allowed us to delve into the importance of finding one’s passion, pursuing dreams with unwavering determination, and embrace the challenges that come with the journey to success.

As we absorbed the insights from these accomplished women, I discovered several key takeaways, which I will reflect on further:

“Inspire others to be the best versions of themselves.” – Empowering others is a path to personal and collective growth.

  • Pip Wilkins QFP, CEO of the BFA

“Plan your time to grow your business and create financial freedom for yourself.” – Effective time management is crucial for success and financial independence.

  • Harpreet Kaur, Oh So Yum Desserts

“Collaborate effectively, define your purpose, involve the right people, and encourage collaborative behavior.” – Building a strong support network and working together can lead to remarkable achievements.

  • Anne-Marie Martin, diddi dance

“Set realistic goals, practice self-compassion, and build a support network.” – Self-care and a strong support system are essential for navigating challenges.

  • Lucy Campbell, Right at Home

“Lift as you climb.” – As we rise, we should bring others along and share our knowledge and experience.

  • Amy Cridland, McDonalds

EWIB demonstrated that franchising is an inclusive and supportive industry, welcoming women from diverse backgrounds. It showed me how personal growth, self-empowerment, and the pursuit of dreams are not limited by our histories, but enriched by them.

EWIB also stressed the importance of adaptability, maintaining a healthy work-life balance, and investing in our teams. Additionally, it highlighted the value of readily available coaching and mentoring programs, which are there to help us thrive in franchising.

In conclusion, my first EWIB conference was an unforgettable experience, reinforcing my belief in the power of women in business. Lyndsey and I discussed how we’re now more motivated than ever to embrace our journey in franchising, armed with the wisdom and inspiration we gained from these remarkable women. As we move forward, we’ll carry the lessons of empowerment, collaboration, and personal growth with us, making every moment count in our own entrepreneurial endeavors.

To find out more about our journey into the world of franchising, read Lyndsey’s blog and explore her personal experience of EWIB through our partner site, EWiF