The National Franchise Exhibition 2015

Coconut Creatives are excited to announce that we will be exhibiting at this year’s National Franchise Exhibition. The conference will be running from the 2nd – 3rd October at the National Exhibition Centre in Birmingham. You will find us located at stand number H240.

Discover how to create new business opportunities with Coconut Creatives…

Our Founding Director Sarah Carlile will be hosting some marketing workshops on how to boost your sales and on taking your business to the next level. These will both be held at 3pm – 3.45pm, one on Friday 2nd October and one on Saturday 3rd October. The workshops will cover:

Giving your sales a boost
  • Boosting sales on a shoestring budget
  • How social media can help convert more business enquiries
  • Sales fixes everything- but marketing fixes sales – find out how
  • Top 3 things to boost your sales through marketing
 Taking your business to the next level
  • The top 3 things to business growth
  • Understanding how the customer buying behaviour has changed
  • The role of innovation in YOUR growth
  • Turning dead leads into sales

We will also be running a limited number of one-to-one franchise marketing clinics during the exhibition. Suitable for those franchisors already exhibiting at this event and those considering exhibiting or using any other marketing channels to recruit new franchisees. We’ll look at where you are now and your objectives for growth – together we’ll recommend tweaks to help you get there. Click here to find out more about which team members will be there.

To find out more or to pre book an appointment with one of the team please contact us or give us a call on 01725 511 673. We’d love to hear from you!



A green light for franchisees: 25 Driver Hire territories set new sales records

Driver Hire operatives at a warehouse

Coconut Creatives’ client news: Driver Hire franchisees are excelling despite the economic downturn

According to the Recruitment & Employment Confederation, despite the effects of recession, total turnover in the UK recruitment industry is almost £20bn a year, which means Driver Hire’s potential market place is enormous.

Even measured against its own 25-year plus track record, 2010/11 was a good year for Driver Hire. “Our business grew by nearly 23% last year,” says Chris Chidley, Driver Hire’s CEO. “From the perspective of many individual franchisees, the picture looks even better. At our Summer Conference in July 2011, we presented 25 offices with ‘best-ever’ annual sales awards, a remarkable performance.”

Market potential

Driver Hire is one of the UK’s most established franchise networks. This specialist provider of recruitment services has almost 100 offices around the UK and every day of the year supplies over 3,000 personnel, mainly drivers and other logistics staff, to organisations in the public and private sector.

Franchisees like Roy McLellan at Driver Hire Dundee are still seeing strong growth, even in the face of an uncertain UK economy. Turnover in mid-2011 is already 25% up on last year, when the business turned over £1.3m. As Roy explains, the economy actually works in favour of the Driver Hire business model: “It’s all about listening to your customers and delivering a service that responds to their specific needs. Right now, with unpredictable order books and rising fuel costs, they need to find ways of reducing their fixed costs and coping with varying demand. We can talk to them about the flexibility and cost benefits of using temps and our systems and selection processes mean they can be confident of getting the very best staff.”

Driver CPC

Another development in the past year has delivered a new, complementary revenue stream for Driver Hire franchisees. The Driver CPC is a new, compulsory qualification that all HGV drivers must now gain and then maintain with ongoing training. Spotting an opportunity, Driver Hire gained formal accreditation and developed an extensive suite of Driver CPC training modules.

Franchisees attended training courses and most now actively sell training services alongside their traditional recruitment services. The new initiative has been so successful that Driver Hire is now one of the UK’s largest providers of the training, with its franchisees and other trainers having delivered over 55,000 hours of training.

Investment Opportunity

All of this makes Driver Hire an attractive investment opportunity for anyone considering setting up their own business. In the first half of 2011, nine new franchisees have joined the network, in locations as far apart as Inverness and Plymouth.

Could a Driver Hire franchise be right for you? Well, Rowan Pritchard achieved the remarkable feat of becoming Driver Hire Franchisee of the Year in 2010, within just a couple of years of buying his franchise, in Romford. Here’s what he says about his experience:

“Recruitment is a unique business. I hadn’t been involved in it before I came into Driver Hire but the training I received from Head Office helped me enormously. I don’t consider myself to be a natural sales person, but I firmly believe in the Driver Hire brand and so I’m confident going out and promoting it. I then back that up with a personal commitment to deliver what I promise.

“I can honestly say that I love being in this business. If you’re looking for variety and constant challenge this is the place to be. No two days are ever the same. I still get real personal satisfaction from knowing that I’ve helped a customer and at the same time found work for one of my candidates. I’d recommend it to anyone.”

You can find out more about the Driver Hire franchise opportunity by calling 0844 846 0031. Alternatively, visit or email