Nov 16, 2015 | Media Services
[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]Our media boost package delivers some great products to support your franchise recruitment process. Animation products to promote your USPs, animations to top and tail your video testimonials and social media activity to boost your followers.
Branded Facebook, Twitter and YouTube channels: your branding will be added to your social media channels.
Animated logo: your company logo will be animated into a professional and exciting video for use on your video introductions or presentations.
Top and tail branded animation for your video testimonials: 2 branded short animations that can top and tail your video testimonials – ideal for placing on your YouTube channel or franchise listings.
Animated video highlighting the USPs of your franchise: a short punchy animation which can be used online, within presentations or at exhibitions.
Social media bundle: we will help you to establish additional Twitter followers, YouTube views and Facebook friends so that potential franchisees or affiliates will be keen to follow you too.
Social media animation: your social media channels presented in an exciting animated video to quickly demonstrate how people can find you online.
Click here to see examples of each booster:
If you are interested in learning more about our Media Boost package please contact us via the form below and one of our team will be in touch![/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][contact-form-7 id=”5974″][/vc_column][/vc_row]
Jun 26, 2012 | Media Services
[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]These are VITAL for ALL Franchisors!
Have you ever wondered how you can keep your large list of enquirers still interested in your franchise opportunity, or how you can re-engage those that may have gone off the boil?
Our keep warm package provides a branded e-newsletter full of interesting facts and stories to keep your leads engaged whilst they make their buying decision.
- Build a monthly e-newsletter in to your lead handling process
- Build in links to your website and videos
- See who is opening your e-newsletter, clicking through to your website and use the data to start new conversations
Our ‘keep warm’ activities are vital for keeping YOUR brand in the mind of the prospect when moving towards making a decision on their future investment choice. Coconut support this for you through a monthly branded e-newsletter to include a maximum of 4 news items including a free resource to help them get nearer to their purchase decision.
As part of this service we provide you with a monthly report detailing click-throughs, bounces and any interaction with social media channels.
This software helps you to measure if some prospects are ‘warmer’ than others so you can re-connect with these prospects. This is an extremely effective marketing tool to add into the mix and can help bring down cost per lead AND your conversion ratio.
Keep Warm reports detail those people who:
- Liked you on Facebook
- Re-tweeted your messages
- Unsubscribed to the newsletter
- Clicked through to your website
- Watched a video
- Requested a call back
- Forwarded your newsletter
We then act on this information by feeding it back into the sale process to engage with the database in different ways.
If you are interested in learning more about our Keep Warm services please contact us via the form below and one of our team will be in touch![/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][contact-form-7 id=”5974″][/vc_column][/vc_row]
Jun 26, 2012 | Media Services
[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]Whether you are looking for a guiding hand to support your PR activities or a full PR service to research, write your press releases and complete the media relations work, then our Media Team can help.
We can:
- Identify what is newsworthy
- Research and write the press release
- Identify supporting imagery
- Build your media list
- Tailor your press release for different media
- Liaise with the media
- Provide feedback
If you are interested in learning more about our PR & Copywriting services please contact us via the form below and one of our team will be in touch!
[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][contact-form-7 id=”5974″][/vc_column][/vc_row]
May 9, 2012 | Media Services, Project Services, Services
[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]Access to video is traditionally very pricey. Not anymore!
This package helps franchisors keep their video content flexible and up to date.
This style package is GROUND BREAKING in the video production sector.
Your 3-minute video could be focused on one of the following areas:
- Video Testimonials
- Company Overview
- Video Case Studies
- Top 10 Tips Video
- Product Demo Video
- Franchise Package (Overview + Franchisee Testimonials)
- Video Newsletters
To view an example of what you could end up with, click here to see one we made earlier!
If you are interested in learning more about our Video Creation Services please contact us via the form below and one of our team will be in touch!
[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][contact-form-7 id=”5974″][/vc_column][/vc_row]
May 9, 2012 | Media Services, Services
Many Franchisors come to us because they need a fresh injection of flowery verbal-age!
They are bored of throwing out the same copy or case studies that have been used over and over again in magazines and online listings and want something new. Prospective franchisees DEMAND good quality copy and informative case studies and generally turn towards those Franchisors that are creative, forward thinking and on-the-ball.
With this project, we work with you to produce a 12 month supply of professional editorial and PR for your franchise offering. So when you approach a deadline, you can pick something professional and well-crafted to send to an editor, instead of re-using old tired content (or worse, submitting something you’ve thrown together at the last minute).
This is perfect for all franchisors that need a bank of quality and varied copy which has been professional researched, written, proofed and ready to use. Tailored to your needs but typically includes 10 pieces of copy which cover all franchisor needs for on and offline marketing communications such as:
- Your Perfect Pitch for your franchise offering for use at exhibitions and all written communication and in addition to train staff
- Franchisee Case studies focusing on key areas that we know journalists want to hear about!
- 1,000 word, 800 word, 400 word and 200 word versions of your franchise offering for use in magazines, show guides, at exhibitions and online
- Franchisor case study to give additional credibility with prospects
- Customer success case study to show market demand and satisfaction
- Professional and key word ready online promotional profile broken down into sections for use on any franchise recruitment website such as FranchiseDirect.com, WhichFranchise.com or The-Franchise-Shop etc.
A penny for your thoughts?
If you would like our thoughts on a piece of your existing copy, send it through to our team and we’ll give you some quick-win feedback FOC!
May 9, 2012 | Media Services, Services
Not sure where to tap to improve your lead generation?
Not sure if your advertising messages and bookings are attracting the right type of lead? Not sure if you are putting the right budget to your advertising activity?
If you’re not sure about any of the above, you’d be completely normal! For this project, we use our media experience, Budget Matrix calculator, franchisee profiling, copywriting and design experience to audit your advertising activities. All you need to provide us with is:
- Your advertising bookings for the last 12 months
- Your leads list for the last 12 months
- Your recruitment target for the next 12 months
- Copies of your ad artwork
- Contact details of your franchisee
We will provide you with:
- An ideal advertising spend for the next 12 months including a breakdown of which online and print media this should be directed towards
- A review of your artwork design and messaging with suggestions to action
- A selection of franchisee profiles to improve your advertising targeting
Done and dusted!
If you’d like to learn more about our methods and pick up some useful techniques to use back in the office, join our Franchise Recruitment Workshop programme. Dates are planned all through the year with different topics focusing on everything ‘franchising’ from strategy to tactical activities you can implement yourself.
