“Our latest franchisee who started her training in January 2014 contacted me again after she received the “keep warm” activity. I’ve also had 4 prospective franchisees bubbling and have contacted me after each newsletter.” Bobs Broadbent, dogknows franchisor.
dogknows is the only franchise to give dog enthusiasts the opportunity to build a business as well as help them to develop their own dog handling skills so that they can go on to become an accredited dog trainer.
In July 2013, dogknows had just 3 franchisees and wanted to begin a marketing campaign to expand the franchise network. MD Bobs Broadbent was looking to build on her marketing knowledge to extend this to franchise recruitment marketing and use a specialist provider where her budget allowed for some parts of her campaign.
- Completion of 2 Coconut Creatives’ franchisor workshops
- Creation of a new perfect pitch for the franchise opportunity
- Coconut Creatives retained to deliver a monthly “keep warm” campaign for leads that had been generated. The first 3 months of this activity brought in fresh interest from the existing list of enquirers and one new 1-1 booked with Bobs.