Franchise industry set to benefit from a new affiliation

by | Mar 19, 2008 | Coconut in the Media

A new affiliate relationship has been announced this week between leading franchise consultants, Franchise Your Business (FYB) and marketing and PR specialists, Coconut Creatives.

This talented exclusive alliance has been formed to promote and support franchisors in their quest for growth.

Sarah Dyer, founder of Coconut Creatives, began working with FYB consultant Mike Gratwick early last year. Sarah headed up marketing and media campaigns to launch his new franchisor clients. Due to the success of this, the relationship has been formalised and rolled out across the FYB consultancy network.

“Franchise Your Business are delighted to be working closely with Coconut Creatives, we know that both our business and that of our clients will benefit greatly from this alliance and the superb service provided by Sarah and that of her team,” says Tim Mott, Director – Franchise Your Business.

The clients are the ones to truly benefit from this relationship. Success so far has resulted in eye catching headlines, a press trip to India, national and regional newspaper coverage, targeted magazine features, online recruitment campaigns and a trip to Spain planned next month. All achieved through projects between Coconut Creatives and Franchise Your Business.

The most recent success was seen this week after Coconut Creatives launched brand new Spanish franchisor and FYB client, Murcia Villas onto the UK market. “The campaign kicked off on Friday, just in time for the weekend. By Monday afternoon, Murcia Villas had 46 quality leads for their lifestyle based franchise,” explains Sarah.

The relationship is circular with FYB assisting former clients now working with Coconut Creatives on such activities as Discovery Days. “Affiliations are valuable to all businesses,” Sarah adds.

“Having a professional and customer driven PR and Marketing Company working with us is key to our development and critical to the success of our clients,” concludes Tim.

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