Shopper Anonymous

by | Jan 6, 2012 | Portfolio

“There is little doubt that Coconut Creatives has made an enormous impact on our business.  We now have our franchise marketing well underway and are on target to meet our goals for this financial year.  I would recommend them to anyone looking to franchise their business.”
Johnathan Winchester – Managing Director and Founder of Shopper Anonymous UK

The UK’s first Mystery Shopping franchise opportunity, Shopper Anonymous specialise in giving feedback to clients about their customer service in order to help them improve their profitability and sustainability. Shopper Anonymous decided to franchise in late 2008 and drafted in the help Coconut Creatives to produce a ‘best in class’ franchise recruitment plan to attract its first franchisee.

Project Outline

  • Increase brand awareness of Shopper Anonymous throughout the franchise industry and through BFA channels
  • Developed the franchise prospectus in line with the Shopper Anonymous brand values
  • Creative writing in the form of case studies, launch materials, prospectus and press releases


  • Development of bespoke Media List for Shopper Anonymous which resulted in national coverage in both newspaper and radio which in turn increased hits to the improved website.
  • Developed the franchise prospectus to include key benefits of the franchise
  • Created a successful launch franchise recruitment marketing plan carrying national exposure, online promotions, case studies, PR and advertising elements resulting in achieving the first franchisee.