May 28, 2014 | Portfolio
http://ishouldcoco.wpengine.com/news/coconut-news/franchisor-essential-skills-workshop-programme-2015/
Coconut franchise recruitment workshops deliver valuable insights and ideas for the franchise brands who attend. We advise franchisors on all aspects of their franchise recruitment marketing with proven results using examples and case studies. Our workshops are designed to cover a range of up-to-the-minute, relevant topics with helpful tips and techniques that you can readily apply to your franchise back in the office.
Franchisors attend our workshops because they want to:
- Recruit more franchisees
- Spend their recruitment budget in a smarter way
- Improve their own skillsets in franchise marketing
- Learn the latest techniques and methodologies in recruitment
- Understand how social media can support franchise recruitment
- Help their franchisees obtain more sales.
Here’s what some of our 2013 & 2014 attendees had to say about their experience with us:
“The Coconut workshop was a really fun day, presented in a fresh way and very informative. You go home with some great ideas which you can start working on as soon as you are back in the office,” Nikki Vince, Martin & Co.
“There is understanding the subject and there is doing it. The ‘Coconuts’ walk the walk and talk the talk,” Paul Crow, Ripples.
“The workshop was very professionally presented and was a great tool for gaining new ideas and best practices across a range of recruitment marketing areas,” Tim Winstanley, Mac Tools.
“A day full of information and guidance that I can use in my business tomorrow,” Rob Dancy, Kids Academy.
“Coconut Creatives really understand the subject and they put it across in a clear, enjoyable way,” Simon Boulcott, HR Business Alliance.
“Excellent, constructive day really tailored to our business needs and has given us a lot to think about and action,” Dominic Williamson, ERA.
“Some good nuggets to take away and always good to meet other franchisors,” Suzanne Bell, The Alternative Board.
“I am new to franchise marketing and the workshop provided a good overall understanding of the franchisee and how to market to them. Well worth a day out of the office!” Lynne Rawlinson, Business Doctors.
“A very useful workshop for franchisors at any stage as the opportunity is there to re-asses the way they do things either as a mature franchise, those who are starting from scratch and those just embarking on the franchise route,” Dave Williams, RBS.
“A warm, engaging and creative workshop. We found the day extremely motivating covering so many relevant topics, inspiring us to move forward with many of the ideas given,” Janet Walmsley, OSCAR Pet Foods.
Visit our YouTube page to find out more about what attendees of our workshops had to say about their day! Or click here to find out more about forthcoming workshops. We’d love to have you join us!
May 28, 2014 | Portfolio
http://www.kids-academy.co.uk/
Kids Academy is a childcare day nursery and preschool education franchise. It was established 10 years ago by an experienced management team, dedicated to providing high quality child care for children aged six weeks to five years.
Since their franchise launch in 2013, Kids Academy gained a large initial bank of enquiries for the nursery franchise model. They felt that although they had already recruited some new franchisees from their database and initial marketing activities, there must be something else they could do with their vast database to re-engage dead leads that had supposedly lost interest. Instead of launching a costly campaign or trying to generate yet more new leads, they wanted a simple and cost-effective solution which is when they found Coconut Creatives.
Kids Academy started working with Coconut Creatives in January 2014 on a short 3 month project. We suggested that we develop a 3-month plan to re-engage this large database using a new approach and new messages all targeted around 3 events. The campaign was hugely successful and the new communication methods were very effective in achieving a response from what they feared was old cold data.
Project objectives
- To run three seminars and invite prospects already on the database
- Minimum of 10 decision makers per event
- Minimum of 2x HQ meetings per event
- Minimum of 1x sign up per event
Project outcomes
- All three seminars ran successfully
- 111 bookings/62 attendees = 56% turn up rate (above industry averages)
- 68 decision makers/ 41 attended = 60% turn up rate
- 9 postcards returned to book a HQ meeting = 22% of decision makers
- 6 one-to-one meetings to date with others still pending
- Sign-ups – (pending at time of writing April 2014)
Lucy Maisey account director for the Kids Academy project says “By focusing all efforts and communications with prospects on the 3 events, we were able to use our specialist methodology in copywriting to engage the database and generate a really high re-enquiry rate. The events not only targeted those interested in the Kids Academy franchise specifically but also those interested in starting a stand-alone nursery. Through the events we were able to highlight the pros and cons of each route and bring out the value that the franchise held. Kids Academy was an absolute delight to work with and took on-board everything we suggested. The campaign ran to schedule and thus got great results.”
May 28, 2014 | Clients in the Media, News
Baskin-Robbins have announced this month that they have scored a victory over one of its biggest ice cream shop rivals after securing a franchise deal to replace Ben & Jerry’s at Cineworld cinemas across Britain. This expanded deal also includes any future Cineworld sites which is brilliant news for the Baskin-Robbins franchise network because it will provide the brand with much greater exposure across the UK.
Under this new agreement, Baskin-Robbins kiosks have been added to 42 Cineworld cinemas across the UK and Ireland. This adds to the existing 18 at Cineworld units, taking the total to 60 out of the 80 Cineworld cinemas in the UK.
“The target market for Cineworld and the target market for us is almost identical. It’s young people and young families treating themselves to a blockbuster and, at the same time, treating themselves to a Baskin-Robbins ice cream. It works brilliantly for us,” explains Jim Johnstone, General UK Manager at Baskin-Robbins.
The Cineworld agreement is part of a much larger campaign to open more Baskin-Robbins stores and kiosks in the UK. They are hoping to secure a further 80 high-street locations across the UK over the next five years.
“We’ve opened around 12 new high street stores in the last 18 months. We are opening more of these this year and we are looking at actively recruiting franchisees for them right across the country. On top of that we are also looking for markets similar to Cineworld – not competing but other captive environments where we could do a similar offer.”
“The beauty of the Cineworld deal is it puts the Baskin-Robbins brand into cities and towns all over the country. Because one’s a captive market and one’s a high street, they don’t steal trade from each other. These kinds of deals are brilliant for both our existing and future franchisees. Existing franchisees benefit from the brand exposure and bring in more business and future franchisees will have a demand and awareness of their stores before they’ve even opened,” explains Jim.
Baskin-Robbins is the world’s largest chain of ice cream speciality stores operating in a market worth $1.8 billion. Since 1945, Baskin-Robbins have introduced over 1,000 unique, fun and much-loved ice cream recipes and frozen drinks including our famous ice-cream cakes. Baskin-Robbins stores continue to be popular as their products are an affordable treat for families and they sell in excess of 300 million scoops of ice cream each year across 7,300 stores in 50 countries.
Baskin-Robbins already has 150 stores in the UK and is now offering single store opportunities for new franchisees. Single store investments require a minimum £60k liquid capital for a minimum total launch cost of £120k, of which 50% will normally be funded by a high street bank. A typical franchise portfolio containing 5 stores has the potential to turnover £1 million in the first full year of trading with EBITDA of 10-15%.
This press release has created wide spread coverage on franchise related websites and social media. It will also be included in upcoming print publications. To find out how Coconut Creatives can help you generate great PR why not contact us
May 5, 2014 | Clients in the Media, News
With the financial year coming to an end recently, many businesses will now be facing large fines for not having their tax returns in on time. This year, HMRC estimated that 710,000 returns still hadn’t been completed and, so, many people will be facing fines which, although they start at just £100, can often build up to several hundreds of pounds if forms are not submitted promptly and tax remains unpaid.
With bookkeeping firmly in the front of business owners’ minds, now couldn’t be a better time to become a Rosemary Bookkeeping franchise partner. As thousands now face fines of, on average, £500, many will be looking to employ reliable bookkeepers so that they can avoid the unwelcome stress and financial penalties next year. Rosemary Bookkeeping’s head office team help their franchise partners tap into this lucrative market and provide their services to those who are in need.
With over 4 MILLION businesses in the UK that NEED this service, the demand for quality bookkeeping is endless. Rosemary Bookkeeping franchise partners take the hassle out of a business’ bookkeeping throughout the year so that last minute scrabbles to get returns in become a thing of the past. The result is a stress free solution to a very real business issue. Business owners can have the confidence that their books are fully compliant and well organised.
“Becoming a franchise partner at this time of year is always a great move because there are so many businesses who simply did not get their bookkeeping sorted in time and are facing massive fines. The financial pain is very real, especially for SMEs who actively search for a solution. This provides our franchise partners with an influx of clients who will remain with them for a number of years. Whether you’re someone looking to start out on their own for the first time or an existing bookkeeper who wants the prestige and support of a recognised and trusted brand, now is a great time to invest,” explains Lisa Curteis, Franchise Recruitment Director.
Rosemary Bookkeeping delivers intelligent bookkeeping services to SMEs, accountants and franchisors ensuring a consistency of delivery and high-quality work. Their practical, down-to-earth and friendly approach provides clients with information that enables them to understand and make decisions on their business, gives peace of mind that HMRC will be happy, whilst charges are fair and reasonable.
The Rosemary Bookkeeping franchise is based on a business concept that has been established and refined since 2002. The business offers a unique bookkeeping system within a fully-supported franchise package focused on providing flexibility to its owner with superb work-life balance potential.
This press release has created wide spread coverage on franchise related websites and social media. It will also be included in upcoming print publications. To find out how Coconut Creatives can help you generate great PR why not contact us
Apr 21, 2014 | Clients in the Media, News
This month, Martin & Co completed their first financial year as a PLC and the results show how successful the franchise has continued to be since it’s flotation in December and this success looks set to continue as the franchise expands further across the UK.
The results were good:
- Revenue was up 16% to £5.0m
- Operating profit up 28% to £1.8m
- Operating margin up from 33% to 36%
- Management Services Fees up 13% to £3.5m
- Strong balance sheet with a net cash position of £4.8m on 31st December 2013.
Everyone in the Martin & Co franchise team strives to make the business the best in the industry and the results after their first year as a PLC shows that their hard work is really paying off.
In addition to the fantastic results above, Martin & Co also revealed strong operational progress:
- Successful IPO
- Over 30,600 properties under management
- 79% of our network converted to Jupix
- 97 offices offering an estate agency service
- Five Regional Franchise Managers in post, providing more intensive franchisee support.
The Martin & Co franchise team are constantly improving their systems and support to provide their franchise owners with the best support possible. In order for the network to work as a whole and achieve these results each year, individual franchise owners must also succeed which is why Martin & Co provide them with training and support, not just during their launch but throughout the term of their franchise agreements.
“We’ve been extremely pleased with these results. Being a PLC company is a trademark of quality in business and also gives us credibility in our industry. The title builds trust and credibility with our investors and franchise owners. We’re constantly looking for ways to improve and expand our business to give our franchise owners the best support possible and to give their businesses the kick-start they need,” explains Ian Wilson, Chief Executive at Martin & Co.
This press release has created wide spread coverage on franchise related websites and social media. It will also be included in upcoming print publications. To find out how Coconut Creatives can help you generate great PR why not contact us
