The hash tag has become one of the most important symbols in modern marketing. Adam Lovelock, Head of Online Marketing at Coconut Creatives has been explaining more about how you can utilise the hash tag for your business. Watch our video here.
Want to know more about the use of social media for your business? Our next workshop ‘Practical Social Media Skills’ on 4th November. On the day, you will learn about social media tools you can learn to use, hone and brand up. Book your place on our workshop here.
Here at Coconut Creatives, we’re excited to be attending the National Franchise Exhibition at the Birmingham N.E.C on 2nd & 3rd October.
As well as being available on stand, we’ve been putting time aside on both days so that you can come and talk to us! Each team member attending specialises in a different area of the business so if you’re struggling with a certain part of your recruitment then let our specialist take you for a coffee and together we’ll recommend tweaks to help get you where you want to be:
Follow up after exhibitions ‘how to ensure you maximise the potential of the leads you receive at the show;
Email marketing – tips and tricks to super charge your email marketing
Social media for franchise recruitment – how can you find and recruit franchisees through social media?
Adam Knight, Head of Technology & Systems
Tracking and attribution – knowing how and where people find you online is hugely important so you can accurately measure your ROI and return on time with your marketing
User experience – this is crucial to ensuring you do not put up barriers to the right potential franchisees finding you at the right time
Funnel marketing – having a clearly defined sales funnel can make the difference between a business doing well and sky rocketing.
Paul Clegg, Marketing Account Director
Recruitment process – are your prospects falling out of your process at a certain point and just not progressing further? If so, a recruitment process review is crucial to see why this is happening
Paul spent several years working inside the world class Mac Tools franchise recruiting 30-40 franchisees PER YEAR for 3 consecutive years UK-wide. His experience in his area is vast, book a meeting with Paul to discuss your own recruitment growth and how you can improve it.
Helen Thresh, Client Account Manager
Market Your Franchise webinar programme – how helping your franchisees market their businesses supports your network as a whole
Franchise marketing workshops – if you would like to join us on one of our specialist marketing workshops then Helen’s who you need to speak to
Nick Carlile, Board Director & Coconut Company Secretary
Glean Nick’s experiences of launching and growing the world’s first property franchise, Platinum Property Partners
Talk to Nick about advanced sales strategies you could adopt which have generated him millions of pounds of investment across the franchise offering and other business ventures
Franchisor thinking of selling your franchised business or want to attract capital investment into your franchise? Nick’s your man for pulling together an investment plan and/ or preparing your brand for sale. Nick has generated several million £’s doing exactly this in other businesses.
Don’t miss this unique opportunity to pick our brains! Come and see us on Stand H240 or contact us to book a one-to-one meeting with a member of the team.
Mail Boxes Etc., a client of Coconut Creatives, Edinburgh has just celebrated their 10,000th antique shipment. The item was collected, packed and shipped safely to a very happy buyer in America. Mail Boxes Etc. Edinburgh were recommended to the buyer by the auctioneer for their safe and efficient service. The item was even shipped for free in celebration of the store reaching their 10,000th auction item.
Mail Boxes Etc. Edinburgh specialises in shipping art, collectibles and antiques all over the world. The store demonstrates just one of the many ways that Mail Boxes Etc. franchisees can diversify their businesses and benefit from more than just one revenue stream.
Mail Boxes Etc. is one of the world’s largest non-food retail franchises with over 1,500 stores in five continents including over 155 in the UK and Ireland. They are the only high-street chain that offers consumers and local companies a truly comprehensive range of business services. Mail Boxes Etc.’s high street one-stop-shop concept offers a mix of logistics, postal, print and copy services to help meet people’s everyday needs.
The store’s partners Mike Smith, David Hastings, Dag Docherty and John-Eirik Docherty spotted an opportunity to carve a niche for themselves 15 years ago and decided to focus on shipping services for art, antiques and expensive whiskies – a trend that has continued!
“Many Mail Boxes Etc. franchisees partner with the auction houses in their territories to provide additional revenue streams to their businesses. Being associated with Mail Boxes Etc. can often make our franchisees the shippers of choice for many auction houses,” explains Michael Hawkins, Sales and Marketing Director at Mail Boxes Etc.
Mail Boxes Etc. Edinburgh operates three stores around the city. The business is thriving and other recent shipments have included a First Edition of Darwin’s The Origin of Species, a painting by Dali, sketches by Picasso and 70 bottles of whisky with a value of around £52,000.
“I’m absolutely delighted that we’ve reached this point and really proud of the fact that people trust us and our services to move their items of high value. We first realised there was market for us to specialise in shipping art, collectibles and antiques when we noticed there were plenty of online couriers but none that specialised in the safe packaging of the item. Our aim was to be the one-stop-shop, offering packaging and shipping services plus our transit insurance cover which is second to none!” Mike Smith, Mail Boxes Etc Edinburgh franchisee.
MBE Edinburgh works with all the major auction houses, from Bonhams to Lyon and Turnbull, Shapes Auctioneers and Thomson Riddick as well as a wide range of art galleries, including Anthony Woodd, The Open Eye Gallery and Urbane Art Gallery, to name just a few. For the past 10 years, MBE Edinburgh has been working with the AIE Edinburgh Art Fair and looks forward to continuing that relationship at this November’s fair. These specialists are happy to be able to recommend their customers a reliable, knowledgeable shipping service which includes everything from a collection of the item to safe, secure packaging and a range of shipping options from leading providers like UPS, TNT, DHL, FedEx and ParcelForce Worldwide.
You can find out more about the Mail Boxes Etc. franchise by calling 01608 649230 or visit mbe.co.uk/franchise
This press release has created wide spread coverage on franchise related websites and social media. It will also be included in upcoming print publications. To find out how Coconut Creatives can help you generate great PR why not contact us.
Coconut Creatives are excited to announce that we will be exhibiting at this year’s National Franchise Exhibition. The conference will be running from the 2nd – 3rd October at the National Exhibition Centre in Birmingham. You will find us located at stand number H240.
Discover how to create new business opportunities with Coconut Creatives…
Our Founding Director Sarah Carlile will be hosting some marketing workshops on how to boost your sales and on taking your business to the next level. These will both be held at 3pm – 3.45pm, one on Friday 2nd October and one on Saturday 3rd October. The workshops will cover:
Giving your sales a boost
Boosting sales on a shoestring budget
How social media can help convert more business enquiries
Sales fixes everything- but marketing fixes sales – find out how
Top 3 things to boost your sales through marketing
Taking your business to the next level
The top 3 things to business growth
Understanding how the customer buying behaviour has changed
The role of innovation in YOUR growth
Turning dead leads into sales
We will also be running a limited number of one-to-one franchise marketing clinics during the exhibition. Suitable for those franchisors already exhibiting at this event and those considering exhibiting or using any other marketing channels to recruit new franchisees. We’ll look at where you are now and your objectives for growth – together we’ll recommend tweaks to help you get there. Click here to find out more about which team members will be there.
To find out more or to pre book an appointment with one of the team please contact us or give us a call on 01725 511 673. We’d love to hear from you!
Brand Mark Franchising, a client of Coconut Creatives, has been sharing all about how they help franchises avoid the pitfalls in franchising.
Did you know that there are 930 franchise models currently in operation in the UK?
However, many of these franchisors fall at the first hurdle or further down the line due to a lack of knowledge or research. Those who are successful have consulted the correct support channels to make sure their operations run smoothly. Whilst franchising is becoming an increasingly popular method of business ownership and expansion, seeing 20% growth between 2008 & 2013, it can be expensive and risky. During the same time period a mere 2.5% increase in the overall economy occurred so surely it is worth it. If you get the right support!
Brand Mark Franchising provides guidance and support around the A-Z of franchising a business. Brand Mark Franchising is a one stop shop for your business development and there are many factors that need to be considered before franchising a business and many franchisors fail to do their due diligence! If you want your business to become a successful franchise, then ensure you download the free expert guide that Brand Mark Franchising provides through their website. Gleaming industry expertise will steer your business forwards, whether you want to build your brand regionally, nationally or internationally.
Many franchisors fall into trouble in the early stages of franchising their businesses due to lack of preparation and knowledge. The main pitfalls include:
Lack of research into both the market and how to run a franchise operation
Failure to refine the business concept
Poor operations – training and support
Lack of skills by both business owner and staff in how to run a successful franchise.
These are the main reasons for the failure of a franchise but they are so easy to avoid. Failure of a franchise doesn’t just affect the franchisor, it also affects the franchisees who have invested their livelihoods into the business.
“Hindsight is a wonderful thing and those brands that I work with to go through a complete health check review to ensure they are set up for serious and sustainable growth,” explains Brand Mark Franchising’s Founder and Director, Paul Davies.
Brand Mark Franchising have experience as both a franchisee and a franchisor so know what motivates business owners, with a full understanding of the franchising process from start to finish. They are also bfa accredited, so are viewed as trusted and experienced ambassadors of the franchise sector.
To find out more about Brand Mark Franchising, contact 07823 526991 or email pdavies@bmf-uk.co.uk
This press release has created wide spread coverage on franchise related websites and social media. It will also be included in upcoming print publications. To find out how Coconut Creatives can help you generate great PR why not contact us
Property Partners
