Jul 29, 2015 | Coconut in the Media, News
We are pleased to announce that we have grown our team from 7 to 12! Our business will be continuing to deliver the exceptional service which has made us famous for obtaining almost all our work via recommendations in the franchise world over the past decade.
Our 12 years of research results on the complex franchisee decision making process points towards building an integrated marketing campaign for any franchisor serious about recruitment. We know it’s vital that a wide range of activities are undertaken for maximum impact for UK franchise lead generation. Our specialist franchise recruitment team provides:
- Strategic direction
- Marketing communications planning
- Prospectus and collateral development
- Website design, content and SEO
- Graphic design and brand development
- Copywriting
- PR and media relations
- CRM process and system solutions for franchisors
- Marketing manual development, training & support for franchisees.
Success is in the integrated mix of these activities, not just one tool out of the box. We now offer our coaching and training services to franchisees too, developing their local marketing techniques. Through our Market Your Franchise programme, we help to bridge the gap between knowledge and application and support franchisees to take their businesses to the next level and thus become outstanding advocates of your brand with shining testimonials to prospects considering joining.
We are delighted to welcome the newest members to our Coconut team:
- Paul Clegg, Marketing Account Director
- Adam Lovelock, Head of Online Marketing
- Adam Knight, Head of Technology and Systems
- Rachel Crooks, Marketing Assistant.
All four members complement the skills of the existing team and each has something new to bring to our clients marketing. For more info on team members and what they do for our clients click here.
As the franchise market grows and technology evolves alongside how people buy franchises, Coconut has always strived to evolve to match this demand. We can now offer in-house the very best and up-to-date marketing technology for franchise lead generation. This assists us to maintain our position as market leaders in the franchise industry and voice of authority on the subject of UK franchise recruitment.
We are bigger, better and more skilled across a wider range of marketing tools than ever before. Meet our new team members at one of our forthcoming events.
Jul 22, 2015 | Events
Are you looking to recruit more franchisees and improve network performance? If so, The Best Franchise Conference is designed for you!
This unique event takes place on 26th November 2015 at The Hilton in Milton Keynes. The day brings together experts from all across the franchise industry for a series of seminars and roundtable discussions. Find out how other businesses approach running a successful franchise operation and quiz industry experts on the issues you want to know about.
The Coconuts will be in attendance so don’t miss another chance to meet us! Plus don’t miss Sarah Carlile’s seminar at 2.20pm on The 5 1/2 Marketing Mistakes Made by Franchisors!
Further information about the event can be found on the Smith and Henderson website.
Click here to book your place.
Jul 22, 2015 | Events
EWIF (Encouraging Women into Franchising) hold a national conference every year which is open to EWIF members, supporters and guests. The next EWIF conference is on Thursday 24th September at the Stratford Q Hotel in Stratford-upon-Avon.
Keynote Speaker
Stephanie Davies, CEO and Founder of Laughology has been confirmed as the 2015 National Conference key note speaker.
Stephanie is recognised as one of the UK’s leading voices in the psychology of happiness, humour and laughter. Laughology has developed into the nation’s most talked about training and development provider and has gained an unsurpassed reputation for designing and delivering interventions for businesses, practitioners, clients, young people and adults.
Stephanie’s background as an award-winning comedian as well as her success in business makes her a brilliantly entertaining and enlightening speaker for conference audiences in any profession.
The conference is open to all, you do not have to be a member to attend so click here to find out more and register your attendance now!
Members of EWIF are entitled to two free places for the conference. Additional company representatives, guests and supporters are welcome at a £30 admission fee each and lunch is included!
Why not start tweeting about the event today? Follow @EWIF1 for more information about the conference in the coming weeks and use #MyEWIF to get talking about it.
About EWIF
EWIF’s primary focus is to support women who are looking for a route into the franchise industry. Our remit is threefold; to encourage women to consider buying a franchise, to encourage business women to franchise their existing operations and to help franchisors attract more women to their networks. We are a not-for-profit organisation run entirely by volunteers, providing advice and guidance to anyone looking at trying to break into the franchise industry.
Since established by Clive Sawyer in 2009 EWIF has gone from strength to strength. The coming year will be no exception and you’re invited to take part in the growth and success of this influential organisation. Don’t miss out!
Jul 15, 2015 | Clients in the Media, News
Brian Bastible
Auditel, an exisitng client of Coconut Creatives, recently welcomed seven new franchisees to their network. Mark Devenport, Liam Gahan and Brian Bastible are just three of the franchisees who are joining the network. All three are finishing their training this month and are ready and raring to go with their new business ventures.
Mark Devenport was made redundant last March and started to look for an escape from the rat race. Having worked in sales management he was sure he had the skills and knowledge necessary to build a successful Auditel franchise. Both Brian and Liam are from accountancy backgrounds so they also have the relevant skills for running the business.
Mark Devenport
“Launching a new business is exciting and scary at the same time. There’s a lot to do but you’re only as good as yourself so it’s all down to you. I chose Auditel because it’s a genuine, professional organisation with a LOT of quality behind its support, that’s what made it worthwhile investing in,” reveals Mark.
Auditel is the UK’s leading strategic cost management franchise. They assist and educate clients to make smarter buying and management decisions, leading to business longevity and growth. Franchisees become invaluable, outsourced board level members of the companies they serve.
Liam Gahan, had been in touch with Auditel a year prior to joining but, due to a family bereavement, had put the move off for a while. Liam is glad he finally decided to take the plunge.
Liam Gahan
“I wasn’t originally looking to go down the franchising route. I was looking for accountancy and financial director roles. I found Auditel on an internet search and started to look into it a bit more. It looked like a well-run and professional company and with each step in the decision making process I learnt about the business and became more interested. I did look at other similar franchises in the UK but I found the Auditel model to be more scalable. With the other models you could only bill out your own time so there was a limit to how much you could make. Auditel is based on developing a strategy to manage a wide range of costs within a business so you can scale the business quite rapidly,” explains Liam.
Auditel gives you the opportunity to transfer your existing skills into a business that will work for you, not someone else. Auditel continually innovate to make franchisees’ jobs easier. Having spent millions on development, they now boast over a dozen bespoke business tools which have been proven to reduce the time taken to complete work by more than 50%. Auditel franchisees work smarter and more efficiently to achieve their goals of increased time, flexibility and income. Auditel’s network of high-calibre professionals can choose to operate as home-based businesses or utilise the business and analytical tools available to grow as multi-fee earning, scalable businesses and employers in their own right.
Brian Bastible, another franchisee on the July course, is looking forward to getting the Auditel brand more established in Ireland. Brian is looking forward to the opportunities that being part of Auditel will bring in for him.
“I chose franchising because it would have been extremely difficult to set up the level of tools, systems and infrastructure that Auditel have on my own. I’m really looking forward to starting my business and getting some revenue in. I have the opportunity now to help businesses and really make a difference to them. With Auditel you can tap into a powerful network of other business people to fill in your own skills gap when working with clients. Your clients are dealing with more than one person because you have the ability to put a call in to 200 other franchisees,” adds Brian.
You can find out more about the Auditel franchise by visiting: http://auditelfranchise.co.uk/
This press release has created wide spread coverage on franchise related websites and social media. It will also be included in upcoming print publications. To find out how Coconut Creatives can help you generate great PR why not contact us.
Jul 2, 2015 | Coconut in the Media, News
Coconut Creatives are proud to announce that we have been chosen as semi-finalists for the Dorset 
Venus awards. The awards had a record of 1,301 nominations and 402 applications this year. Our very own Sarah Carlile, Founding Director has been shortlisted for the Dutton Gregory Small Business award.
The awards are designed to celebrate the achievements of working women and, as an all-female business, we couldn’t be better ambassadors for the cause!
We wish everyone who has been nominated or who has applied for the awards the best of luck and we look forward to meeting you on 21st July! Watch this space to find out if we win….
Read more about the awards here.
