After announcing the first 3 Franchisor workshop dates, Coconut Creatives has been inundated with enquiries from franchisors eager to take advantage of this brand new opportunity to spend quality time with members of the Coconut Creatives marketing team.
Led by Chartered Marketer and franchise recruitment specialist, Sarah Cook, founder of Coconut Creatives, the day offers franchisors the chance to review their current strategy in a small group, looking at their current marketing activity. Workshop attendees will also hear from a selection of talented guest speakers covering branding, PR, copy writing, exhibiting techniques and video promotion through the morning session, before breaking out into 1 to 1 sessions in the afternoon.
A few places remain on 2nd March & 13th April in Bournemouth and Winchester.
2nd March – Winchester
13th April – Bournemouth
Email Sarah@Coconutcreatives.co.uk to request further details and a booking form. Or to review an agenda, click here
For the FIRST TIME Franchisors are being given the opportunity to participate in small group workshops, run by Sarah Cook Chartered Marketer and Founder of Coconut Creatives, the franchise industry’s leading franchise marketing consultancy.
The first of these workshops is being held on Wednesday 9th February, at a prestige venue in Dorset. There will be one every month, with the next two scheduled for Wednesday 2nd March and Wednesday 13th April.
The workshops include a fantastic line-up of speakers covering vital areas of franchise growth, development and recruitment. This is a unique opportunity to gain insight in a regular workshop environment and take away some really valuable intellectual property (usually reserved for one to one franchise projects!) to utilise within your own business.
These workshops will be led by Sarah, with presentations, guidance and advice from trusted experts in various fields related to franchise marketing, including:
• Emma Carter, owner and MD of Beyond Creative Thinking – a creative design agency that Sarah often works with on projects where clients need a style tweak or revamp.
• Adam Etheridge, owner of Aspect film & video – specialist in the filming and production of cutting-edge marketing videos. Sarah and Adam developed and successfully trialled a series of 3 minute video clips promoting franchise packages with the type of content that really grabs prospect attention. Adam and Sarah will be demonstrating these at the workshop and how you can recreate it within your business.
• An exhibition specialist to really give you the edge at exhibitions
• An intellectual property expert. If you’re thinking ‘a what?’ then you are not alone! Sarah will be teaching you how to utilise the latest thinking on IP to maximise the value of your franchise package and win more business
• Mystery shopping advice to tweak and refine your recruitment sales process
• Every Coconut Marketing Workshop will be so valuable, you’ll be taking notes from start to end!
To find out more, see a sample agenda, and email sarah@coconutcreatives.co.uk to book a place and request a booking form.
Click here to read more detailed information about the workshops.
With this early cold weather thrusting us into the depths of winter and causing general mayhem with our transport system, here is a fresh idea for a healthy hot chocolate style winter warmer.
Creamy Hot Coconut & Carob Drink
Ingredients:
• Coconut milk, enough for two people (if it’s too thick add a bit of water to thin it out)
• 2 tablespoons of carob powder (or cacao powder)
• Water, to dissolve the carob powder
• A pinch of sea salt
• Maple syrup, sweeten to taste
• A pinch of cinnamon, to serve
Directions:
1. Mix the water and carob till it becomes a smooth paste. Add the coconut milk, sea salt and stir to combine.
2. Heat the carob-coconut liquid in a small saucepan half-filled until your drink is frothy and hot.
3. Pour the hot drink into cups and sweeten with maple syrup and a pinch of cinnamon.
4. Enjoy!
Following the success of their presentation at the BFA Specialist seminar, the Power of Marketing, Coconut Creatives has been busy finalising their plans for their own series of workshops.
Founded by Chartered Marketers and experts in franchise marketing, while Coconut Creatives is the only marketing agency to be accredited by the BFA. The workshops are suitable for both new, inexperienced franchisors as well as those seasoned franchisors looking to refresh their franchise recruitment marketing.
The workshops will cover a wide range of topics and will be tailored specifically to the needs of each group. Topics will include how to start successfully with your franchise recruitment marketing, knowing your audience and how truly understanding your competition will give you a greater competitive advantage. Budgeting and implementing your marketing plan will also be covered. At each workshop there will be a range of guest speakers from key areas of the franchise industry, including the top ten tips from successful franchisors and creative ways to differentiate your marketing communication tools from that of your competitors.
Coconut Creatives has built a solid reputation for achieving fantastic results for their clients franchise recruitment goals. Hugh James, owner and director of Murcia Villas and Coconut Client, says “It was absolutely the right decision in the appointment of Sarah Cook and her team. Her knowledge and experience of the franchise market has resulted in the likely awarding of the second franchisee within four months of launching the franchise programme with two further likely candidates arriving in Murcia in the next 3 weeks!”
Coconut Creatives will carefully place franchisors together on courses so that there are no direct competitors attending on the same day. New franchisors will be encouraged to network with their Coconut workshop peers as additional support to each other, to swap hints and tips on growing their business through franchising.
Following the success of the Coconut Creatives presentation on branding at the BFA Annual Conference last month, they have been invited to speak again at a BFA Specialist Marketing Seminar on successful franchise recruitment marketing in August.
The event, entitled the Power of Marketing, will be held on the 4th of August at the De Vere Hotel, Wokefield Park near Reading. Presentations will be specifically tailored to increase understanding of the necessary marketing components for successful franchise recruitment. As well as Sarah (a Chartered Marketer), there will be a number of other speakers including case studies of successful franchisees.
This event is ideal for anyone who would like to improve their franchise recruitment marketing strategy, as well as those who are starting out and looking for some helpful tools and tips of how to begin! To find out more about this exciting event please click here.
To attend this seminar you must be a BFA member, however Coconut Creatives will be running a number of other dedicated marketing workshops for franchisors who cannot attend on this date or do not qualify.
