Close the gap between knowledge and application – this workshop is all about increasing your Franchise network performance. We’re told that this is a big headache for many franchisors so we’ll share with you some marketing techniques for you to implement to help your network develop and grow.

What will you be creating in this workshop?

• The foundations for franchisee success
• The franchisee marketing toolbox
• A month-by-month support structure

This workshop will cover the fundamental marketing skills franchisees MUST have in order to understand and implement successful local marketing for their territory. We’ll take you through the year, step-by-step, month-by-month, showing you how we give access to a wide range of expert knowledge tailored specifically into bite-sized chunks that Franchisees can digest and implement themselves. Sound good? It certainly is!

If you like the sound of this workshop programme, you’ll be pleased to know that for 2014 you can attend multiple workshops at a really small price. While you can still attend individual workshops, we’ve made it super cheap for you to do ALL of our 2014 workshops because we are so confident of the value you will get from doing these as a series. Click here for more information on our brand new workshop packages.

Email Helen or call 01725 511673 to check availability, for more information, an agenda or a booking form.

Book your place on this workshop here

Yep we said it, it’s the dreaded public speaking! Some Franchisors LOVE public speaking and other’s just hate it. The fact is, those franchisors that do it, get a better response to their franchise and increase numbers of leads at exhibitions. So we’re here to help you develop your confidence and skills in this area. For those more seasoned public speakers, we’ll help you create a more compelling presentation and develop tools that get the crowd running to you afterwards to find out more!

• How and why to speak at exhibitions
• What types of presentations capture the audience
• How to public speak in a compelling manner
• Create a follow-up tool that gets you more leads
• We’ll show you what other speaking opportunities you should be considering

Our speaker line up for this event is world class. Our Coconut team will share and teach you techniques for presenting to maximise impact on your audience. You will hear from 2 brilliant expert speakers that have so much to share to make the most of being in the limelight: Celia Delaney, from SpeakingSuccess shares her top tips on how to be compelling on stage and Business Development guru, Paul Avins offers his insights into maximising engagement for generating results.

Get a good night’s sleep before this workshop as we’ll have you up on your feet and engaged in activity all day long. You’ll leave with a decent plan and route forwards for speaking, as well as a good understanding of how you will capitalise on opportunities you do have and armed with your secret marketing tool!

We’re told time and time again by franchisors that they don’t fully understand how to utilise social media for marketing and franchise recruitment. We’ve been told that you guys WANT this day! So, we’ve carefully incorporated it into our 2014 programme for you! We’ll be covering in specific detail:

•  How to set up and utilise your own LinkedIn profile
• How and where Twitter works (and we’ll help you set it all up)
• Why YouTube is great (you will set up a branded YouTube channel too)
• How social media fits with your recruitment process
• When to use social media and when not to
• How to set up a schedule of automatic tweets to save you time!

In order for this day to work for you, you will need to bring along specific marketing items. We’ll send out a list before the workshop. Franchisors attending this day will not be disappointed with the new social media tools they learn to use, hone and brand up. You’ll leave this day with your social media platforms set up (or tweaked if you already have them). Call us if you have questions about your level of competence and whether this workshop is suitable for you.

Throughout this full day workshop we break our Discovery Day programme down into bite-sized chunks and show you how to build your own tailored programme to improve your conversion ratios. This day covers both the group and 1 to 1 methodology and therefore is suitable for any franchisor wanting to meet a prospective franchisee face to face… yep that should be all of you!

• Learn why the group discovery day works
• Learn why the 1 to 1 environment works
• Learn whether group or 1 to 1 is better for your specific brand
• Map your new process with us during the day
• Learn what collateral you should use at what stage to keep your prospects hot

You will leave this day with a new process mapped out for handling your leads. It is vital that you bring along your existing process so we can work with you on improving this.

If you like the sound of this workshop programme, you’ll be pleased to know that for 2014 you can attend multiple workshops at a really small price. While you can still attend individual workshops, we’ve made it super cheap for you to do ALL of our 2014 workshops because we are so confident of the value you will get from doing these as a series. Click here for more information on our brand new workshop packages.

Email Lucy or call 01725 511673 to check availability, for more information, an agenda or a booking form.

Suitable for both new and seasoned franchisors looking at ways to convert prospects already in your pipeline. That’s right, we said it: leads you already have in your database! An ideal workshop for those franchisors trying to recruit on a shoestring budget. We will spend this full day workshop working through our tried and tested strategies for developing better relationships with potential franchisees and helping them buy your package.

• Changing the way you look at franchise sales?
• The BEST way to handle your leads effectively
• Pulling new franchisees from your existing database
• Our famous Keep Warm process explained in detail

You will leave this workshop with a set of actions to undertake with your database when you get back to your office. You will also have a plan of action in the form of marketing activities you can undertake yourself to help convert the leads you already have.

If you like the sound of this workshop programme, you’ll be pleased to know that for 2014 you can attend multiple workshops at a really small price. While you can still attend individual workshops, we’ve made it super cheap for you to do ALL of our 2014 workshops because we are so confident of the value you will get from doing these as a series. Click here for more information on our brand new workshop packages.

Email Lucy or call 01725 511673 to check availability, for more information, an agenda or a booking form.

This jam packed workshop takes you through the essential collateral required to recruit franchisees – the Coconut way. You will leave the day having created an outline for your own:

• Perfect pitch
• Online franchise package profile
• Franchise package overview flyer
• Franchise prospectus outline
• Franchisee case study essential ingredients.

Whilst suitable for new franchisors, this is a vital workshop for those that already have collateral and want a fresh look for 2014 and to understand how to communicate a more compelling message and recruit more franchisees.

AGENDA & SPEAKERS

 09:30                Sharing ideas, registration and coffee

10:00                Introduction to the day, the speakers, your expectations & tools you’ll be using

PART 1:            “Wow, this franchise looks amazing!”

10:30                Marketing collateral that helps prospects buy – Sarah Carlile

11:00                Creating a compelling proposition in your advertising – Sally Butters

11:45                Make your Prospectus STAND OUT from the rest – Sarah Carlile

12:00                Website content that increases direct enquiries – Chris Cooke

12:45 – 13.45     Lunch and networking

PART 2:            Practical ‘take away’ Sessions for YOU!

13:45                Take away 1: Building a winning awards entry! And why you would want to do this!

14:15                Take away 2: Creating case studies that the franchise media want to print

14:45                Take away 3: Putting the ‘wow factor’ into your online listings

15:15               Collateral consultancy sessions with the Coconut Team & guest lecturers

17:00                Sharing best ideas, wrap up and close

Please note: Although this agenda should not change, we reserve the right to make last minute alterations to better suit attending franchisors and accommodate speaker availability. Either way we are sure you’ll have a brilliant day with the ‘Coconuts’.

If you like the sound of this workshop programme, you’ll be pleased to know that for 2014 you can attend multiple workshops at a really small price. While you can still attend individual workshops, we’ve made it super cheap for you to do ALL of our 2014 workshops because we are so confident of the value you will get from doing these as a series. Click here for more information on our brand new workshop packages.

Email Lucy or call 01725 511673 to check availability, for more information, an agenda or a booking form.