Workshop 5: Practical social media skills

Date: 4th November 2015

Location: Yew Lodge Hotel, Kegworth, Derbyshire

We’re told time and time again by franchisors that they don’t fully understand how to utilise social media for marketing and franchise recruitment. We’ve been told that you guys WANT this day! So, we’ve carefully incorporated it into our 2015 programme for you! We’ll be covering in specific detail:

  • How to set up and utilise your own LinkedIn profile
  • How and where Twitter works (and we’ll help you set it all up)
  • Why YouTube is great (you will set up a branded YouTube channel too)
  • How social media fits with your recruitment process
  • When to use social media and when not to
  • How to set up a schedule of automatic tweets to save you time!

This time as an added bonus we will have The Headshot Guy with us at the workshop. They are the UK’s leading brand in taking photographic headshot images. They work solely within the headshot space and their clients include various teams at Warner Bros. Barclays, Microsoft, St James’s Place, etc. As this is a Social Media workshop, you will receive a complimentary headshot, courtesy of Coconut Creatives; this will enable you to update your online media, including your LinkedIn profile!

Franchisors attending this day will not be disappointed with the new social media tools they learn to use, hone and brand up. You’ll leave this day with your social media platforms set up (or tweaked if you already have them). Call us if you have questions about your level of competence and whether this workshop is suitable for you.

Don’t just take our word for it. Here’s what some delegates had to say speaking at last year’s workshop on this topic…

“Excellent day, if you need to know how to implement a comprehensive social media campaign you need to attend this workshop “

Kellie Blake, Rosemary Bookkeeping

“A well packaged day by experts in their field, packed full of golden nuggets of information that you can’t not implement to make an instant impact on any business”

Darren Buxton, Brook Corporate Developments

Next Steps:

1.    Email Helen or call 01725 511673 to check availability, for more information or an agenda.

2.    Or simply fill in our enquiry form to request a place on this workshop

Cocoshop Pricing Structure

* We will happily offset any payments made for our Coconut Workshops should you become a Coconut retainer client within the 12 month period.

We are so confident in our workshops and just how much you stand to gain from them that we are proud to offer our Coconut Satisfaction Guarantee. If you attend a workshop and feel that the content is not right for you, let us know before lunch time and we will refund your money in full and you can go home.

Workshop 4: Public speaking and presenting skills

Date: 17th September 2015

Location: Yew Lodge Hotel, Kegworth, Derbyshire

Yep we said it, it’s the dreaded public speaking!

Some people LOVE public speaking and other’s just hate it. The fact is, those franchisors that do it, get a better response to their franchise and increase numbers of leads at exhibitions. If you are a franchisee, by speaking on stage at a convention, seminar, conference or anywhere your potential clients will be attending, you immediately raise yourself (literally) above your competition and your potential (and existing) clients will perceive YOU as THE expert.

So we’re here to help you develop your confidence and skills in this area. For those more seasoned public speakers, we’ll help you create a more compelling presentation and develop tools that get the crowd running to you afterwards to find out more!

What we’ll be covering on the day:

  • How and why to speak at exhibitions and events
  • What types of presentations capture the audience
  • How to public speak in a compelling manner
  • Create a follow-up tool that gets you more leads
  • We’ll show you what other speaking opportunities you should be considering.

Who should attend?

  • Those new to public speaking
  • Those looking to improve their current speaking techniques
  • Those looking to maximise their success at exhibitions / events and capitalise on the opportunities generated.

With straight talking advice, powerful techniques discussed and trade secrets revealed, the author of ‘Stroke the Flipchart: How to be S.E.X.Y. when you speak’, Celia Delaney, will be helping you master the art form. Celia has worked with many franchisors and understands how to coach them to improve their franchise recruitment. Click here to view Celia’s biography and testimonials.

So get a good night’s sleep before this workshop as we’ll have you up on your feet and engaged in activity all day long. You’ll leave with a decent plan and route forwards for speaking, as well as a good understanding of how you will capitalise on opportunities you do have and armed with your secret marketing tool!

Don’t just take our word for it. Here’s what some delegates had to say speaking about last year’s workshop on this topic…

“Loved the entire day – I found it hugely inspiring and took a lot from each presentation”

Heather Hannant, Mail Boxes Etc.

“Having the confidence to go ‘on stage’ gave me the edge over the competition. I’m able to talk about my brand with confidence and in a compelling manner”

Lisa Suswain, Wagging Tails

Next Steps:

1.    Email Helen or call 01725 511673 to check availability, for more information or an agenda.

2.    Or simply fill in our enquiry form to request a place on this workshop

Cocoshop Pricing Structure

* We will happily offset any payments made for our Coconut Workshops should you become a Coconut retainer client within the 12 month period.

We are so confident in our workshops and just how much you stand to gain from them that we are proud to offer our Coconut Satisfaction Guarantee. If you attend a workshop and feel that the content is not right for you, let us know before lunch time and we will refund your money in full and you can go home.

Workshop 3: Empowering your franchisees for growth

Date: 3rd June 2015

Location: Yew Lodge Hotel, Kegworth, Derbyshire

This workshop is all about how franchisors can help support their franchisees with their marketing training. It is also ideal for franchisees looking for support and advice on their local marketing as we’ll be sharing with you some marketing techniques that we use through our Market Your Franchise system. Franchisees can take these away immediately to implement within their business and franchisors can take them away to share with their network. On the day we’ll be covering:

  • The foundations of franchisee success
  • The fundamental marketing skills franchisees MUST have
  • A month-by-month support structure
  • How franchisees can build and use their database
  • How to access finance for business growth.

We’ll show you how our own dedicated marketing programme works. We’ll take you through the year, step-by-step, month-by-month, showing you how we give access to a wide range of expert knowledge tailored specifically into bite-sized chunks that franchisees can digest and implement themselves.

As an added bonus for this workshop we’re also offering all franchisees a complimentary place to come along and join us! Sound good? It certainly is!

Don’t just take our word for it. Here’s what some delegates had to say speaking at last year’s workshop on this topic…

“The content was excellent and contained a great mix of practical advice that we can implement and inspiring content from other franchisors that create ideas for us to use in our network.”

Jim Suswain, Wagging Tails

“Great proactive thinking day with many practical takeaways”

Chris Roberts, Franchise Finance

Next Steps:

1.    Email Helen or call 01725 511673 to check availability, for more information or an agenda.

2.    Or simply fill in our enquiry form to request a place on this workshop

Cocoshop Pricing Structure

* We will happily offset any payments made for our Coconut Workshops should you become a Coconut retainer client within the 12 month period.

We are so confident in our workshops and just how much you stand to gain from them that we are proud to offer our Coconut Satisfaction Guarantee. If you attend a workshop and feel that the content is not right for you, let us know before lunch time and we will refund your money in full and you can go home.

Workshop 2: Improve your franchise recruitment conversion

Date: 15th April 2015

Venue: The Yew Lodge Hotel, Kegworth, Derbyshire DE74 2DF

Suitable for both new and seasoned franchisors looking at ways to convert prospects already in your pipeline. That’s right, we said it: leads you already have in your database! An ideal workshop for those franchisors trying to recruit on a shoestring budget. We will spend this full day workshop working through our tried and tested strategies for developing better relationships with potential franchisees and helping them buy your package.

  • Changing the way you look at franchise sales?
  • The BEST way to handle your leads effectively
  • Pulling new franchisees from your existing database
  • Our famous Keep Warm process explained in detail

You will leave this workshop with a set of actions to undertake with your database when you get back to your office. You will also have a plan of action in the form of marketing activities you can undertake yourself to help convert the leads you already have.

Next Steps:

1.    Email Helen or call 01725 511673 to check availability, for more information or an agenda.

2.    Or simply fill in our enquiry form to request a place on this workshop

Cocoshop Pricing Structure

* We will happily offset any payments made for our Coconut Workshops should you become a Coconut retainer client within the 12 month period.

Workshop 1: Smart collateral for franchise recruitment

Date: 5th March 2015

This jam packed workshop takes you through the essential collateral required to recruit franchisees – the Coconut way. You will leave the day having created an outline for your own:

  • Perfect pitch
  • Franchise package overview flyer
  • Franchise prospectus outline
  • Franchisee case study essential ingredients.

Whilst suitable for new franchisors, this is a vital workshop for those that already have collateral and want a fresh look for 2015 and to understand how to communicate a more compelling message and recruit more franchisees.

Next Steps:

1.   Email Helen or call 01725 511673 to check availability, for more information or an agenda.

2.    Or simply fill in our enquiry form to request a place on this workshop

Cocoshop Pricing Structure

* We will happily offset any payments made for our Coconut Workshops should you become a Coconut retainer client within the 12 month period.

Empowering your franchisees

Close the gap between knowledge and application – this workshop is all about increasing your Franchise network performance. We’re told that this is a big headache for many franchisors so we’ll share with you some marketing techniques for you to implement to help your network develop and grow.

What will you be creating in this workshop?

  • The foundations for franchisee success
  • The franchisee marketing toolbox
  • A month-by-month support structure

This workshop will cover the fundamental marketing skills franchisees MUST have in order to understand and implement successful local marketing for their territory. We’ll take you through the year, step-by-step, month-by-month, showing you how we give access to a wide range of expert knowledge tailored specifically into bite-sized chunks that Franchisees can digest and implement themselves. Sound good? It certainly is!

If you like the sound of this workshop programme, you’ll be pleased to know that for 2014 you can attend multiple workshops at a really small price. While you can still attend individual workshops, we’ve made it super cheap for you to do ALL of our 2014 workshops because we are so confident of the value you will get from doing these as a series. Click here for more information on our brand new workshop packages.

Email Helen or call 01725 511673 to check availability, for more information, an agenda or a booking form.

Book your place on this workshop here