Franchise marketing specialists, Coconut Creatives has been involved in a number of exciting projects over the last year. Many of these projects could not be publicised due to confidentiality agreements, yet here for the first time, some details can be disclosed!
FitKid, who announced the launch of FIVE new franchisees just before Christmas is now entering its third year of working with Coconut Creatives. The Coconut team work with FitKid on a number of projects including franchise recruitment campaigns and franchisee training, to assist them in achieving their objectives and offer fun fitness classes to help combat childhood obesity.
This week, Coconut Creatives assisted FitKid to send out its ‘breaking news’ of its latest strategic partnership with the international brand LazyTown. Its creator Magnus Scheving, appeared live on BBC Breakfast to launch the new partnership between FitKid and LazyTown, on Wednesday 7th January.
Nicky, Managing Director of FitKid comments “We really enjoy working with Coconut Creatives because they understand what we want to achieve and offer such fantastic support. They are not only our franchise marketing arm; they have become good friends and trusted associates.”
Later this month, Coconut Creatives founder Sarah Cook and her colleague franchise marketing specialist Sally Butters will be speaking to the national franchise network for Spettro Ltd, at their first annual franchisee seminar in Birmingham. Spettro are now in their second year of working with Coconut Creatives and have helped take Spettro from 2 franchisees to over 20 in 12 months.
Jenny Smith, Co-director at Spettro comments “Sally and Sarah from Coconut Creatives have become very much a part of our team and part of our company. They have exceeded our expectations in pushing Spettro forward in so many ways and we are truly delighted with the progress that we have seen. We wholeheartedly recommend them, they are not only a delight to work with but extremely professional and knowledgeable in marketing and public relations.”
Just days after returning from her South African honeymoon in September ‘08, Sarah Cook was back on the plane, this time to Morocco on a site visit for franchisor client, Murcia Villas, a successful property management company based in Spain. This month sees the expansion of Murcia Villas with Resort Morocco and the first franchisee for Morocco is already on board and working in Saidia.
“Coconut Creatives assists us in our franchise recruitment, overall marketing and PR strategy. Quite simply we have been very pleased in the work they have carried out for us. There has been an absolute commitment from the start to understand our particular business, establish how we could improve on our brand awareness and assist in completing the objectives of our franchise recruitment plan. All of which was achieved in 2008 and therefore we look forward to continuing our business relationship with Coconut Creatives throughout 2009,” explains Hugh James, Director for Murcia Villas and Resort Morocco.
“We are honoured and delighted to be working with so many excellent and exciting franchise brands,” says Sarah Cook. “It has always been our goal to offer a professional franchise marketing service covering the areas of franchise recruitment, company branding and business development. And because we keep our consultancy fees low, our clients can afford to work with us over the long term.”
Coconut Creatives will again be offering free one 2 one consultancy clinics at this years Franchise Marketing Conference on the 17th September. For further information about Coconut Creatives services or to reserve a space on one of the forthcoming free clinics email Sarah Cook at sarah@coconutcreatives.co.uk